Apple Music 'Lossless' Logo Surfaces Amid HiFi Tier Rumors
Amid several rumors about the launch of a new HiFi Apple Music tier, a brand new graphic found within Apple Music on the web has solidified speculation that Apple is planning to announce a new Lossless audio streaming feature for Apple Music subscribers.
Discovered by designer Stijn de Vries, a new Lossless logo has been found within Apple Music on the web. There is also a second logo that reads "Hi-Res Lossless." These graphic is likely to be some form of a badge presented next to songs compatible with Lossless audio streaming. Multiple references to Lossless and even Dolby Atmos audio were already found within Apple Music on the web.
A rumor last week indicated Apple will announce the new tier on Tuesday, May 18, alongside the release of the third-generation AirPods. Apple began teasing a major announcement that will "change music forever" over the weekend but has yet to confirm or announce when the announcement will be made.
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Top Rated Comments
If Apple invented a new compression that’s more efficient than FLAC or ALAC they might it need a lot less bandwidth than that. It seems likely they have a new codec for this.
Or perhaps some sort of hybrid solution like MQA (lossy for the midrange + lossless low and high frequencies)