Tile to Leverage Amazon Echo and Ring Devices to Better Compete With AirTags

Amazon today announced that it is teaming up with Tile to add Amazon Sidewalk integration to Tile's Bluetooth trackers. Amazon Sidewalk, for those unfamiliar, is a network of Amazon Bluetooth devices that's designed to improve the connectivity of devices like the Ring and Amazon Echo.

tile amazon sidewalk integration
Tile will now be joining Amazon Sidewalk, and through this integration, Amazon Echo and Ring devices will be able to extend Tile's network coverage to help Tile users locate their lost items.

Tile users will also get the benefit of Amazon Alexa, and those with Alexa-enabled devices can say "Alexa, find my [item]" to have their Tile device start ringing. Multiple in-home Echo devices will allow misplaced items to be found faster around the house, and Tile CEO CJ Prober says the technology will also be useful outside the home.

"Tile helps millions of people every day find their things, and we're always looking for opportunities to enhance the finding experience for our customers. To that end, working with Amazon to extend our finding network by securely connecting to Amazon Sidewalk devices like Echo smart speakers was an obvious choice," said CJ Prober, CEO of Tile. "Amazon Sidewalk will strengthen Tile's finding power for our devices and Find with Tile device partners that leverage our finding technology, making it even easier to find lost or misplaced keys, wallets, or other Tiled items both inside and outside the home."

With Amazon Sidewalk, Tile will be able to better compete against AirTags, which are able to take advantage of the Find My network. The ‌Find My‌ network uses hundreds of millions of Apple devices to help locate lost ‌AirTags‌, allowing them to be found when not in Bluetooth range of an owner's device.

Tile has a similar feature called the Tile Network that takes advantage of other Tile users who have a Tile app, but there are nowhere near as many Tile users out in the wild as there are Apple users, which gave Apple a significant edge. There are, however, tons of Ring and Amazon Echo devices to bolster Tile's network, though people are not carrying these devices with them so it's still more limited than the ‌Find My‌ network.

Tile will join Amazon Sidewalk starting on June 14.

Related Forum: AirTags

Top Rated Comments

Rudy69 Avatar
6 weeks ago
It’s almost like competition forces them to innovate
Score: 148 Votes (Like | Disagree)
WiseAJ Avatar
6 weeks ago
So Tile can still compete. All their earlier whining is for nothing.
Score: 50 Votes (Like | Disagree)
Corsig Avatar
6 weeks ago
I hope this technology is open to Apple as well or that would be unfair competition
Score: 50 Votes (Like | Disagree)
Altivec88 Avatar
6 weeks ago
This just isn't fair. Tile and amazon better be opening this up and let Apple use all their infrastructure for free or this is antirust. What's fair is fair, right tile.
Score: 38 Votes (Like | Disagree)
Kierkegaarden Avatar
6 weeks ago
I’m assuming that Amazon will release their own tracker in the future, so this honeymoon may be short.
Score: 26 Votes (Like | Disagree)
thisisnotmyname Avatar
6 weeks ago
...thus proving Apple doesn't have a monopoly. (unsaid)
Score: 20 Votes (Like | Disagree)

Top Stories

Top Stories 63 Feature

Top Stories: Beats Studio Buds Announced, Apple Watch Series 7 Rumors, and More

Saturday June 19, 2021 6:00 am PDT by
The Apple news cycle started to move beyond WWDC this week, but that doesn't mean there still wasn't a lot to talk about, led by the official debut of the much-leaked Beats Studio Buds that might give us a hint of what to expect for the second-generation AirPods Pro. With no hardware announcements at WWDC, we also took a look at when we might finally see the long-rumored redesigned MacBook...
ios wifi settings

iOS Bug Causes Specific Network Name to Disable Wi-Fi on iPhones

Sunday June 20, 2021 4:15 am PDT by
A wireless network naming bug has been discovered in iOS that effectively disables an iPhone's ability to connect to Wi-Fi. Security researcher Carl Schou found that after joining a Wi-Fi network with the name "%p%s%s%s%s%n" his iPhone's Wi-Fi functionality was left "permanently disabled." Changing a hotspot's SSID did nothing to correct the problem, with even a reboot failing to make a...
macbook air orange

Apple Developing a Whole New Kind of MacBook Air

Monday June 21, 2021 2:15 am PDT by
Apple is believed to be working on a completely new, high-end version of the MacBook Air, according to recent reports. Bloomberg's Mark Gurman, who often reveals accurate insights into Apple's plans, has repeatedly discussed the company's work on a high-end MacBook Air. Apple analyst Ming-Chi Kuo and leaker Jon Prosser have also referred to a similar MacBook Air model. The high-end...
YouTube Picture in Picture Feature

YouTube Says iOS Picture-in-Picture Coming to All US Users

Friday June 18, 2021 9:41 am PDT by
After a long wait, YouTube for iOS is officially gaining picture-in-picture support, allowing all users, non-premium and premium subscribers, to close the YouTube app and continue watching their video in a small pop-up window. In a statement to MacRumors, YouTube says that picture-in-picture is currently rolling out to all premium subscribers on iOS and that a larger rollout to all US iOS...
maxresdefault

Video: 20 Annoyances Apple Fixed in iOS 15 and macOS Monterey

Friday June 18, 2021 11:36 am PDT by
With iOS 15 and macOS Monterey, Apple is adding several quality of life improvements, which are designed to address some of the complaints that people have had with these operating systems for years now. Subscribe to the MacRumors YouTube channel for more videos. In our latest YouTube video, we're highlighting some of our favorite "fix" features that address long-running problems in iOS and...
iOS 15 Users Underwhelmed Feature

Users Underwhelmed by iOS 15 and iPadOS 15, Survey Suggests

Monday June 21, 2021 7:17 am PDT by
Users appear to be underwhelmed by Apple's upcoming iOS 15 and iPadOS 15 updates, according to the findings of a new survey by SellCell. The survey asked 3,000 iPhone and iPad users, evenly split between men and women, aged 18 or over in the United States, what they thought of iOS 15, iPadOS 15, and the naming of the upcoming iPhone 13 lineup. Over 50 percent of all of the survey's...
purple iphone 12 and 12 mini

iPhone 12 Mini Production Reportedly Ended Earlier Than Expected Due to Relatively Low Sales

Monday June 21, 2021 7:07 am PDT by
Following widespread reports that the iPhone 12 mini has experienced poor sales performance, at least relative to other iPhone 12 models, Taiwanese research firm TrendForce today claimed that production of the device has already ended. According to TrendForce, the iPhone 12 mini "reached End-of-Life ahead of time" during the second quarter of 2021, suggesting that Apple will focus on selling ...
primeday2020 feature3

Amazon Prime Day: The Best Apple Deals

Monday June 21, 2021 6:15 am PDT by
Amazon's annual Prime Day event has officially kicked off today, beginning 48 hours of discounts, offers, and tons of savings across Amazon's storefront. This includes everything from home electronics to clothing, jewelry, video games, movies, and much more. Note: MacRumors is an affiliate partner with these vendors. When you click a link and make a purchase, we may receive a small payment,...
16 inch macbook pro m2 render

When Can We Expect the Redesigned MacBook Pros Now?

Wednesday June 16, 2021 7:11 am PDT by
With no sign of redesigned MacBook Pro models at this year's WWDC, when can customers expect the much-anticipated new models to launch? A number of reports, including investor notes from Morgan Stanley and Wedbush analysts, claimed that new MacBook Pro models would be coming during this year's WWDC. This did not happen, much to the disappointment of MacBook Pro fans, who have been...
space gray magic accessories trio

Apple Stops Selling Magic Accessories in Space Gray

Friday June 18, 2021 9:16 am PDT by
Apple this week stopped selling its Magic Keyboard with Numeric Keypad, Magic Mouse 2, and Magic Trackpad 2 accessories for the Mac in a Space Gray color, around three months after discontinuing the iMac Pro, which also came in Space Gray. Last month, Apple listed the Space Gray accessories as available while supplies last, and the company has now removed the product pages from its website...