Apple Exec: We Feature Competitors' Apps 'All The Time' on the App Store
On May 3, the Epic Games vs. Apple trial got underway, and every day, new emails between Apple executives and employees continue to be shared by Epic as evidence for its case against Apple.
In the latest batch of emails, the vice president of the App Store, Matt Fischer, claims that Apple features apps made by its competitors "all the time" on the store and rejects the sentiment that it seeks to degrade the exposure of those apps.
According to internal Apple correspondence submitted as evidence by Epic, an Apple employee wrote an email regarding a collection of apps on the App Store that were a part of the VoiceOver collection. In the email, which was forwarded to Sarah Herrlinger, Apple's senior director of global accessibility policy, the employee claims that Fisher feels "extremely strong" about not featuring competing apps on the platform. The email reads:
Hi Andrea,
Just spoke with Tanya about featuring Google and Amazon apps in the VoiceOver collection and she asked us to exclude them from the lineup. Although they may be our best and the brightest apps, Matt feels extremely strong about not featuring our competitors on the App Store store, so Yanta asked us to apply the same filters for this collection. I'm sorry I didn't check this earlier.
Responding to the claim made by the employee, Fischer says that Apple features and promotes competing apps on the App Store "all the time," and cites the specific example of Apple featuring Peacock, Hulu, and Hulu Plus on the platform, despite them competing with its own Apple TV+ streaming service.
Apple has long faced criticism that it decreases the exposure of competing third-party apps on the App Store when compared to its own apps. In 2019, the company adjusted its App Store algorithm after it realized that many of its apps were ranking higher on App Store search results rather than apps made by other developers. Despite the change, research from analytics firm Sensor Tower at the time showed that first-party Apple apps ranked first for over 700 search terms.
(Via iMore)
Popular Stories
Apple has ordered 22 million OLED panels from Samsung Display for the first foldable iPhone, signaling a significantly larger production target than the display industry had previously anticipated, ET News reports.
In the now-seemingly deleted report, ET News claimed that Samsung plans to mass-produce 11 million inward-folding OLED displays for Apple next year, as well as 11 million...
Google Maps on iOS quietly gained a new feature recently that automatically recognizes where you've parked your vehicle and saves the location for you.
Announced on LinkedIn by Rio Akasaka, Google Maps' senior product manager, the new feature auto-detects your parked location even if you don't use the parking pin function, saves it for up to 48 hours, and then automatically removes it once...
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below.
Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
Apple is actively testing under-screen Face ID for next year's iPhone 18 Pro models using a special "spliced micro-transparent glass" window built into the display, claims a Chinese leaker.
According to "Smart Pikachu," a Weibo account that has previously shared accurate supply-chain details on Chinese Android hardware, Apple is testing the special glass as a way to let the TrueDepth...
Apple today seeded the second release candidate version of iOS 26.2 to developers and public beta testers, with the software coming one week after Apple seeded the first RC. The release candidate represents the final version iOS 26.2 that will be provided to the public if no further bugs are found.
Registered developers and public beta testers can download the betas from the Settings app on...
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
Apple's chipmaking chief Johny Srouji has reportedly indicated that he plans to continue working for the company for the foreseeable future.
"I love my team, and I love my job at Apple, and I don't plan on leaving anytime soon," said Srouji, in a memo obtained by Bloomberg's Mark Gurman.
Here is Srouji's full memo, as shared by Bloomberg:I know you've been reading all kind of rumors and...
Apple seeded the second iOS 26.2 Release Candidate to developers earlier this week, meaning the update will be released to the general public very soon.
Apple confirmed iOS 26.2 would be released in December, but it did not provide a specific date. We expect the update to be released by early next week.
iOS 26.2 includes a handful of new features and changes on the iPhone, such as a new...
Apple and Google are teaming up to make it easier for users to switch between iPhone and Android smartphones, according to 9to5Google. There is a new Android Canary build available today that simplifies data transfer between two smartphones, and Apple is going to implement the functionality in an upcoming iOS 26 beta.
Apple already has a Move to iOS app for transferring data from an Android...
Wednesday December 10, 2025 12:22 pm PST by
Juli CloverThe next-generation low-cost iPad will use Apple's A19 chip, according to a report from Macworld. Macworld claims to have seen an "internal Apple code document" with information about the 2026 iPad lineup.
Prior documentation discovered by MacRumors suggested that the iPad 12 would be equipped with an A18 chip, not an A19 chip. The A19 chip was just released this year in the iPhone 17, and...
