Apple Shares 'Full Bloom' Shot on iPhone 12 Video Featuring Flowers

Apple today shared a new video in its ongoing "Shot on iPhone 12 - Everyday Experiments" series, which features unique photography tutorials and ideas for ‌iPhone‌ users, along with impressive visuals.


"Full Bloom," as the name suggests, features flowers, and Apple says that it's meant to "celebrate spring's colors, life, and growth with the ‌iPhone‌ 12."

As with other "Everyday Experiments" videos, "Full Bloom" shows off various ‌iPhone‌ 12 camera capabilities, including time-lapse and slo-mo, and it explains the techniques that are being used.

The video features photographs of fruit and vegetables, water, pressed flowers, succulents, mushrooms, flowers colored with a highlighter to give blooms a fluorescent glow, and more.

Popular Stories

iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
imac video apple feature

Apple Makes Its Second-Biggest Acquisition Ever

Tuesday February 3, 2026 12:45 pm PST by
Apple recently acquired Israeli startup Q.ai for close to $2 billion, according to Financial Times sources. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014. This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019....
Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Apple TV Color

Apple TV Announces 12 New Shows and Films Coming This Year

Wednesday February 4, 2026 12:29 pm PST by
Apple on Tuesday previewed 12 new shows and films that will be premiering on the Apple TV streaming service throughout 2026. The new series: Imperfect Women — March 18, 2026 Margo's Got Money Troubles — April 15, 2026 Widow's Bay — April 29, 2026 Maximum Pleasure Guaranteed — May 20, 2026 Cape Fear — June 5, 2026 Lucky — July 15, 2026 The new films: Eternity — ...
iphone 16 pro colors 1

Apple Begins Selling Refurbished iPhone 16 and iPhone 16 Pro Models at Lower Prices

Wednesday February 4, 2026 7:44 am PST by
Apple today began selling certified refurbished iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max models on its online store in the U.S., with prices discounted by 12% to 22% compared to Apple's current or former pricing for the devices. Here were Apple's starting prices when the devices launched in September 2024: iPhone 16: $799 iPhone 16 Plus: $899 iPhone 16 Pro:...

Top Rated Comments

Think|Different Avatar
62 months ago
Absolutely incredible. I’m not nearly trying enough with my camera, ha.
Score: 10 Votes (Like | Disagree)
citysnaps Avatar
62 months ago
Love the creativity! Very inspiring!
Score: 5 Votes (Like | Disagree)
wigby Avatar
62 months ago

You can still immediately see it's from smartphone camera ?
Only those that have shot with pro cams can see the difference between iPhone and pro cams. 99% of viewing public would never know the difference and that is the only audience that matters (unless you're gunning for a cinematographic technical achievement award).
Score: 3 Votes (Like | Disagree)
jmgregory1 Avatar
62 months ago
Very cool ad - and amazing what you can do with both the iPhone and some good editing.
Score: 3 Votes (Like | Disagree)
The Barron Avatar
62 months ago
Hey, MacRumors - Can you please find out the answers to the great questions asked by posters here regarding the various apps used to bring the Apple 12 video to the final version?
Score: 3 Votes (Like | Disagree)
Regnar Avatar
62 months ago
Anyone know which mount it is that they used? Thanks!!
Score: 2 Votes (Like | Disagree)