Chipolo Takes Dig at AirTags When Advertising ONE Spot Item Tracker: 'No Accessory Needed'

Prior to when Apple announced the AirTags, companies including Chipolo, VanMoof, and Belkin debuted products that are part of the Find My network accessory program, integrating directly with the ‌Find My‌ app so they can be tracked when lost.

chipolo one spot
Of the three companies, Chipolo has the most AirTag-like device, a Bluetooth item tracker called the ONE Spot. Chipolo will need to compete with the ‌AirTags‌ to get people to make a purchase, and the company has already started its advertising campaign.

In an email titled "Can you spot the difference?" that was sent to prospective customers, Chipolo said that the ONE Spot "Attaches directly to your keyring," with "no accessory needed," pointing out one of the benefits of its tracker compared to the ‌AirTags‌.

‌AirTags‌ are small, circular item trackers that have no attachment point and require a secondary accessory to attach to key rings and other items. Apple sells accessories starting at $29, which is the same price as the AirTag, essentially doubling the price. Some of Apple's accessories are even more expensive, topping out with a $449 Hermès Luggage Tag.

chipolo 1
There are more affordable accessories and some situations, such as tucking the AirTag inside a bag, won't require an accessory, but Chipolo does have an edge with the built-in loop for those who want to use a ring to attach it to keys and other items.

Chipolo's ONE Spot won't be available for preorder for another two weeks and it's not shipping out until June, which puts it well behind the ‌AirTags‌. ‌AirTags‌ will begin arriving to customers later this week.

Because it integrates with the ‌Find My‌ app, the ONE Spot works just like the AirTag and can be located alongside other Apple devices right in the ‌Find My‌ app. It does, however, lack a U1 chip for the Precision Finding feature that the ‌AirTags‌ offer. Chipolo has yet to announce pricing for the ONE Spot.

(Thanks, Perry!)

Top Rated Comments

dwaltwhit Avatar
15 months ago
That is a fair critique of airtags. Apple is so confident that they are making money off of selling you a hole.
Score: 37 Votes (Like | Disagree)
kstotlani Avatar
15 months ago
This was my first thought. Airtags cost $60 not $30 because of the accessories.
Score: 25 Votes (Like | Disagree)
justperry Avatar
15 months ago
Apple touts themselves as being so environment friendly, hypocrites.

Is it so hard to add a small hole.
$$$...I get it.
Score: 21 Votes (Like | Disagree)
Yaboze Avatar
15 months ago
Would it have killed them to put a simple loop on it? It cost $29 just to connect it to something? That's ridiculous.
Score: 19 Votes (Like | Disagree)
Flood4 Avatar
15 months ago

This was my first thought. Airtags cost $60 not $30 because of the accessories.
More like 35$. Plenty of 5$ holder.
Who would want to pay 30$ for it?!
Score: 12 Votes (Like | Disagree)
kenni417 Avatar
15 months ago
they're not wrong though. you can be a massive apple fanboy and you still couldn't defend this in a right mindset.
Score: 9 Votes (Like | Disagree)

Related Stories

airtag in hand

AirTags Arriving Early to Some Customers

Wednesday April 28, 2021 4:58 pm PDT by
AirTags aren't set to officially launch until Friday, April 30, but some customers have mistakenly received their AirTags shipments already, with many of the early AirTags coming from Best Buy. MacRumors reader Johnny sent us a series of photos of his AirTags that he already has in hand, giving us a look at the packaging and a real-life look at the AirTags themselves outside of reviews. ...
airtags drill 1

It's Possible to Drill a Hole Through an AirTag

Friday April 30, 2021 7:53 am PDT by
Unlike a Tile or some other item trackers, Apple's new AirTag does not have any holes or openings for attaching it directly to a keychain, forcing customers to purchase accessories like a leather key ring for this purpose. Interestingly, though, MacRumors forum member smythey has proven that it is possible to drill a hole into the AirTag without breaking it, allowing for a string or a thin...
f1618938547

AirTags and Purple iPhone 12 Models Now Available for Purchase

Friday April 23, 2021 5:00 am PDT by
Apple is now accepting orders for AirTags, the purple iPhone 12, and the purple iPhone 12 mini through its online storefront and the Apple Store app. AirTags are priced at $29 each, with a pack of four available at a discounted price of $99. AirTags are eligible for free engraving, with the space available allowing for up to four letters or three to four emoji characters depending on the...
silent airtags with speakers removed

Sale of 'Silent AirTags' on eBay and Etsy Raises Privacy Concerns

Thursday February 3, 2022 8:08 am PST by
Apple AirTag tracking devices with deactivated speakers have been spotted on eBay and Etsy, raising privacy concerns about the risks of removing one of the AirTag's safeguards, PCMag reports. The modified AirTags, dubbed "Silent AirTags," have had their internal speaker removed so that they are no longer able to emit a sound to highlight their presence. The Silent AirTag looks identical to a ...
Apple airtag accessories bag 042021 big carousel

What to Know if You Plan to Travel Abroad With AirTags

Friday April 23, 2021 7:10 am PDT by
Apple's new AirTag item trackers are ideal for attaching to things like bags and luggage cases, which makes it likely they'll become popular with travelers and backpackers who want to keep tabs on their personal possessions abroad. For this reason, it's worth remembering which AirTag features work wherever you are, which ones depend on you being nearby the AirTag, and which functions aren't...
AirTag and Lavender iPhone

Deals: AirTag 4-Pack Available for $89 on Amazon ($10 Off)

Tuesday March 22, 2022 5:44 am PDT by
Amazon today has Apple's AirTag 4-Pack for $89.00, down from $99.00. The accessory is shipped and sold directly by Amazon, and currently only Amazon is offering this sale on the AirTag. There is only a discount on the AirTag 4-Pack right now on Amazon, not on the 1-Pack option. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may ...
f1618938547

Android Users Largely Excluded From AirTag Unwanted Tracking Improvements

Wednesday February 16, 2022 2:33 am PST by
Apple's recently announced unwanted tracking improvements for AirTags, which seek to cut down on individuals being unknowingly tracked with the device by another person, may not be a significant help to Android users. Unwanted tracking "has long been a societal problem," according to Apple, which is why ‌AirTags‌ were initially built with privacy in mind with the "first-ever proactive...
maxresdefault

Hands-On With Apple's New AirTags

Friday April 30, 2021 2:41 pm PDT by
After years of waiting for the AirTags to debut, launch day is finally upon us and AirTags are now in the hands of customers. We got our AirTags in the mail today and thought we'd share a hands-on look for those who are still waiting for their orders or debating whether AirTags might be useful. Subscribe to the MacRumors YouTube channel for more videos. As you probably know by now, AirTags...

Popular Stories

2022 back to school apple

Apple Launches 2022 Back to School Offer: Up to $150 Gift Card With Mac or iPad

Friday June 24, 2022 5:08 am PDT by
Apple today launched its annual "Back to School" promotion for college/university students in the United States and Canada. This year's promotion offers a free Apple gift card with the purchase of an eligible Mac or iPad, rather than free AirPods like last year. Apple is also offering students 20% off AppleCare+ plans during the promotion. Apple is offering a $150 gift card with the purchase ...
widgets ios 16 feature

Gurman: iPhone 14 Pro to Feature Always-On Display Showing iOS 16's New Lock Screen Widgets

Sunday June 26, 2022 7:36 am PDT by
iPhone 14 Pro models are widely expected to feature always-on displays that allow users to view glanceable information without having to tap to wake the screen. In the latest edition of his Power On newsletter for Bloomberg, Mark Gurman said the feature will include support for iOS 16's new Lock screen widgets for weather, fitness, and more. "Like the Apple Watch, the iPhone 14 Pro will be...
m2 mac mini screen feature

Gurman: Apple Planning M2 Pro Mac Mini, New Apple TV With A14 Chip, Revamped HomePod With S8 Chip, and More

Sunday June 26, 2022 6:31 am PDT by
In the latest edition of his Power On newsletter for Bloomberg, Mark Gurman outlined additional M2 Macs on Apple's product roadmap, including new Mac mini models with M2 and M2 Pro chips, new 14-inch and 16-inch MacBook Pro models with M2 Pro and M2 Max chips, and a new Mac Pro tower with M2 Ultra and "M2 Extreme" chips. Following the M2 series of Macs, Gurman said the first M3 series of...
13 inch macbook pro m2 mock feature 2

Base 13-Inch MacBook Pro With M2 Chip Has Significantly Slower SSD Speeds

Sunday June 26, 2022 2:52 pm PDT by
Following the launch of Apple's new 13-inch MacBook Pro with the M2 chip, it has been discovered that the $1,299 base model with 256GB of storage has significantly slower SSD read/write speeds compared to the equivalent previous-generation model. YouTube channels such as Max Tech and Created Tech tested the 256GB model with Blackmagic's Disk Speed Test app and found that the SSD's read and...
M2 Pro and Max Feature

Apple's Upcoming M2 Pro Chip for High-End MacBook Pro and Mac Mini Will Reportedly Be 3nm

Monday June 27, 2022 7:31 am PDT by
TSMC will manufacture Apple's upcoming "M2 Pro" and "M3" chips based on its 3nm process, according to Taiwanese industry publication DigiTimes. "Apple reportedly has booked TSMC capacity for its upcoming 3nm M3 and M2 Pro processors," said DigiTimes, in a report focused on competition between chipmakers like TSMC and Samsung to secure 3nm chip orders. As expected, the report said TSMC will...
airpods pro 2 1

AirPods Pro 2 Said to Feature Upgraded H1 Chip, Find My, Heart Rate Detection, USB-C and More

Friday June 24, 2022 9:48 am PDT by
The next-generation AirPods Pro could come with a long list of new features that include heart rate detection, the ability to function as a hearing aid, and a USB-C port according to a report from 52Audio. The site claims that it has received new information on the AirPods Pro 2, and it has used that information to provide some renders on what the earbuds might look like. Design wise, there...
tesla carplay hack

Tesla Apple CarPlay Hack Updated to Work With Any Tesla Model

Monday June 27, 2022 3:38 am PDT by
Polish developer Michał Gapiński has released a new and improved version of his "Tesla Android Project" which brings Apple's CarPlay experience to more Tesla vehicles than ever before. According to Gapiński, version 2022.25.1 provides "100% functional CarPlay integration for any Tesla," and comes with several new features and bug fixes. The project now supports DRM video playback so that...