Spotify Announces Podcasts Subscription Service to Rival Apple Podcasts

As was rumored last week, Spotify today announced a new paid subscription platform for podcasts. The service will begin rolling out in the United States today and then expand internationally in the coming months (via Variety).

The announcement comes exactly one week after Apple announced its own Apple Podcasts subscription platform at the "Spring Loaded" event.

spotify podcasts
The new Spotify feature will be available to creators through its partner Anchor, allowing podcasters to mark episodes as "subscriber only." Spotify says that it will come at no cost to the creator, and they'll receive 100 percent of subscriber revenue (excluding payment transaction fees). Beginning in 2023, Spotify plans to introduce a 5 percent fee to access the tool.

Podcasters can select from three different price tiers for their subscriptions: $2.99/month, $4.99/month, or $7.99/month. The rollout will begin with 12 independent podcasters on Spotify, and will expand to more creators in a few months.

All of the new subscriber-only content will be fully searchable within Spotify like other podcasts. They'll be marked with a lock icon on the play button, until listeners pay to subscribe to the podcast.

Apple's version of podcast subscriptions won't debut until May, and similar to other App Store subscriptions, Apple will collect 30 percent of podcast subscription fees that creators generate in their first year. Afterwards, Apple will collect 15 percent. Creators will also have to sign up for the Apple Podcasters Program by paying $19.99 per year.

According to Spotify podcast service lead Michael Mignano, the company is trying to show creators that Spotify has "the best terms" for publishing their podcasts.

“We really wanted to come out and show creators that we are offering the best terms… and two years [of no fees] is a great way to do that,” said Michael Mignano, Spotify’s head of podcaster services and tools. He added, “There’s no exclusivity. We’re not locking you into terms.”

To start, Spotify has partnered with NPR to be among the first media companies to launch podcast subscriptions. There will be new ad-free paid shows on May 4, including "How I Built This with Guy Raz," "Short Wave," "It’s Been a Minute with Sam Sanders," "Code Switch," and "Planet Money."

Tag: Spotify

Top Rated Comments

error Avatar
23 months ago
I hope subscription fatigue will cause both Apple and Spotify subscription models to fail.
Score: 20 Votes (Like | Disagree)
Herrpod Avatar
23 months ago

Management says we need new revenue streams, Marketing says lets copy Apple, enough people think Apple is ripping them off to jump ship, and we just made a few more bucks. Boss says, get er done. :D
Only a fool thinks Spotify copied Apple on this.
Score: 16 Votes (Like | Disagree)
eekcat Avatar
23 months ago
Sometimes I wonder if Apple introduces mediocre or terrible ideas just to watch competitors without cash-parachutes jump off the cliff with them?
Score: 7 Votes (Like | Disagree)
KoiWaAbareOniTaiko Avatar
23 months ago
Thus the end of podcasts begins.....
Score: 7 Votes (Like | Disagree)
sw1tcher Avatar
23 months ago
They're also raising prices

https://www.theverge.com/2021/4/26/22403813/spotify-price-increase-subscriptions-2021
Score: 6 Votes (Like | Disagree)
sw1tcher Avatar
23 months ago

Only a fool thinks Spotify copied Apple on this.
Exactly.

It was hinted at back in 2019 when Spotify bought Anchor ('https://www.theguardian.com/technology/2019/feb/06/spotify-buys-podcast-firms-gimlet-and-anchor-streaming-profits-music') and Gimlet Media ('https://www.wsj.com/articles/spotify-is-acquiring-podcasting-company-anchor-signaling-broad-ambitions-11549450887') and again in November 2020 ('https://www.theverge.com/2020/11/6/21552822/spotify-podcast-subscription-service-survey')

Rumors of Apple's podcast subscription service didn't pop up until earlier this year.
Score: 6 Votes (Like | Disagree)

Popular Stories

Apple Silicon Teal Feature

The Next Big Apple Silicon Device May Not Be a Mac or iPad

Wednesday February 1, 2023 3:57 am PST by
Apple's next device with an Apple silicon chip may not be a Mac or an iPad, but rather an advanced external display, according to recent reports. The display, which is rumored to arrive this year, is expected to sit somewhere between the $1,599 Studio Display and the $4,999 Pro Display XDR – but more exact information about the device's positioning and price point is as yet unknown. While ...
General iOS 16 Feature Yellow

Five New iOS Features Coming to Your iPhone Later This Year

Tuesday January 31, 2023 11:58 am PST by
Apple has previously announced several upcoming iOS features that are expected to be added to the iPhone this year. Some of the features could be introduced with iOS 16.4, which should enter beta testing soon, while others will arrive later in the year. Below, we have recapped five new iOS features that are expected to launch in 2023, such as an Apple Pay Later financing option for purchases ...
HomePod 2 White and Midnight Feature Purple Blue

Apple Explains Why HomePod Was Released Again, Wi-Fi 4 Limitation, and More

Thursday February 2, 2023 7:57 am PST by
Apple's VP of hardware engineering Matthew Costello and product marketing employee Alice Chan recently spoke with Men's Journal and TechCrunch about the new second-generation HomePod in wide-ranging interviews about the smart speaker. Apple discontinued the original full-size HomePod in March 2021 after multiple reports indicated that sales of the speaker were lackluster, but Chan told Men's ...
iOS 16

Apple Preparing iOS 16.3.1 Update for iPhone as Wait for iOS 16.4 Beta Continues

Thursday February 2, 2023 6:41 am PST by
Apple appears to be preparing an iOS 16.3.1 update for the iPhone, based on evidence of the software in our website's analytics logs this week. It's unclear when the update will be released, but it will likely be available at some point in February. The same logs have accurately foreshadowed the release of several previous updates, including iOS 16.0.3 and iOS 16.1.1 most recently, so they...
dewey airtag

Report Highlights Danger of Using AirTags for Tracking Dogs

Monday January 30, 2023 1:45 pm PST by
AirTags may be a convenient way for tracking dogs that might get off leash or otherwise lost, but there are dangers associated with the practice, as outlined by a report from The Wall Street Journal. At 1.26 inches in diameter, AirTags are able to fit easily on a dog's collar, but that size also makes the tracking devices small enough to swallow, at least for a medium to large-sized dog, and ...
MKBHD HomePod 2 White Ring Stain

New HomePod Can Still Stain Some Wooden Surfaces

Tuesday January 31, 2023 8:29 am PST by
When the original HomePod launched in 2018, it was discovered that the speaker can leave white rings on some wooden surfaces. Now, well-known YouTuber Marques Brownlee has confirmed that the issue persists to a lesser extent with the new HomePod. In a side-by-side test, he showed that the white second-generation HomePod left a white ring on the wooden surface that he placed the speaker on,...
Multi Display CarPlay 1

Apple Launching All-New CarPlay Experience Later This Year With These 5 Features

Sunday January 29, 2023 10:15 am PST by
In June 2022, Apple previewed the next generation of CarPlay, promising deeper integration with vehicle functions like A/C and FM radio, support for multiple displays across the dashboard, personalization options, and more. Apple says the first vehicles with support for the next-generation CarPlay experience will be announced in late 2023, with committed automakers including Acura, Audi,...
iOS 16

When Will the iOS 16.4 Beta Be Released?

Wednesday February 1, 2023 11:09 am PST by
It's been more than a week since Apple released the iOS 16.3 update, and typically, new iOS betas follow launches within a day or so. We were expecting Apple to provide the first beta iOS 16.4 on Monday, Tuesday or Wednesday of this week, but that hasn't happened. Tuesdays are the days that we most often see betas, though Monday and Wednesday happen now and then, and most often betas come...