Apple's Online Store Goes Down to Prepare for AirTag and Purple iPhone 12 Orders
Apple's online storefront is down in preparation for the launch of the AirTags and the new purple iPhone 12 models, which are set to be available starting at 5:00 a.m. Pacific Time or 8:00 a.m. Eastern Time in the United States.
Ahead of new product launches, Apple often takes its online store offline in order to get ready for the influx of orders.
Announced at Tuesday's "Spring Loaded" event, AirTags are Apple's long-awaited Bluetooth item trackers that can be attached to wallets, keys, cameras, and more, allowing those items to be tracked in the Find My app.
AirTags are priced at $29 each or $99 for four, and each AirTag can be engraved if desired. AirTags feature a user-replaceable CR2032 battery that lasts for a year, and they have an IP67 dust and water resistance rating.
As for the purple iPhone 12 models, they're identical to the existing iPhone 12 and 12 mini but are available in a new light purple color that joins the existing white, black, blue, green, and (PRODUCT)RED shades. The iPhone 12 mini is priced starting at $699 and the iPhone 12 is priced starting at $799.
There is no indication that the AirTags or the purple iPhone models will be available in limited quantities, but it's always a good idea to order early to get launch day delivery. AirTags and the new iPhone models will deliver to customers starting on Friday, April 30.
Related Stories
The utility of Apple's AirTag item trackers have started to be seen in law enforcement when locating stolen property, according to recent reports. As reported by GadgetLite, an AirTag user in Boston was able to recover their stolen property with the help of the police and Apple's small tracking device.
Earlier this month, the user discovered that his bike had been stolen. Thankfully, he...
The safeguards that Apple built into AirTags to prevent them from being used to track someone "just aren't sufficient," The Washington Post's Geoffrey Fowler said today in a report investigating how AirTags can be used for covert stalking.
Fowler planted an AirTag on himself and teamed up with a colleague to be pretend stalked, and he came to the conclusion that the AirTags are a "new means...
ElevationLab today debuted the TagVault, which is the most protective AirTag holder that we've seen to date.
Priced at $12.95 for one or $29.95 for a pack of three, the TagVault is a two piece AirTag holder that screws together to offer total protection for an AirTag. The two halves come apart, the AirTag is situated in the middle, and then four screws hold the TagVault together....
The newly released fourth beta of iOS 15.4 introduces the anti-stalking AirTag changes that Apple announced earlier this month, providing a setup warning that using an AirTag or another Find My-linked item to track someone without consent is a crime.
"You can locate this item using the Find My network," reads the setup screen. "Using this item to track people without their consent is a crime ...
Apple AirTag tracking devices with deactivated speakers have been spotted on eBay and Etsy, raising privacy concerns about the risks of removing one of the AirTag's safeguards, PCMag reports.
The modified AirTags, dubbed "Silent AirTags," have had their internal speaker removed so that they are no longer able to emit a sound to highlight their presence. The Silent AirTag looks identical to a ...
AirTag orders are beginning to be marked as "shipped" for more customers on Apple's online store around the world, with most deliveries set to begin arriving to customers on Friday, April 30 launch day. A few lucky customers already received their AirTag orders earlier this week, providing us with a closer look at the unboxing experience.
Priced at $29 each or $99 for a four pack, users can ...
Michigan resident John Nelson claims that he was recently targeted by car thieves who hid one of Apple's AirTags in his vehicle, a 2018 Dodge Charger.
According to a Fox 2 Detroit report, Nelson visited the Great Lakes Crossing shopping center in Auburn Hills, where he spent about two hours. After departing, he got a notification on his phone that informed him he was being tracked by an...
Amazon today has Apple's AirTag 4-Pack for $89.00, down from $99.00. The accessory is shipped and sold directly by Amazon, and currently only Amazon is offering this sale on the AirTag. There is only a discount on the AirTag 4-Pack right now on Amazon, not on the 1-Pack option.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may ...
Popular Stories
The M2 MacBook Pro has started making its way into customers' hands and we're learning more about how it performs in a variety of situations, but all eyes are really on the upcoming M2 MacBook Air which has seen a complete redesign and should be arriving in a couple of weeks.
Other top stories this week included a host of product rumors including additional M2 and even M3 Macs, an updated...
Apple today began selling refurbished Mac Studio models for the first time in the United States, Canada, and select European countries, such as Belgium, Germany, Ireland, Spain, Switzerland, the Netherlands, and the United Kingdom.
In the United States, two refurbished Mac Studio configurations are currently available, including one with the M1 Max chip (10-core CPU and 24-core GPU) for...
While past rumors have indicated the upcoming second-generation AirPods Pro will feature a built-in heart rate and body temperature sensor, Bloomberg's Mark Gurman has cast doubt on those rumors turning out to be true, saying instead such a feature is unlikely to come anytime soon.
"Over the past few months, there have been rumors about this year's model gaining the ability to determine a...
Apple is working on an Apple Watch Series 8 model with a larger display, according to DSCC's Ross Young and Haitong International Securities's Jeff Pu.
In October last year, Young suggested that the Apple Watch Series 8 could come in three display sizes. Now, responding to a query about the rumor on Twitter, Young claims that the additional display size joining the Apple Watch lineup will be ...
The redesigned MacBook Air with the all-new M2 Apple silicon chip will be available for customers starting Friday, July 15, MacRumors has learned from a retail source. The new MacBook Air was announced and previewed during WWDC earlier this month, with Apple stating availability will begin in July. The MacBook Air features a redesigned body that is thinner and lighter than the previous...
Top Rated Comments
I understand not wanting people to buy and then cancel/return orders if they ordered in the hour before an announcement.... but you still get that effect for the days or weeks before.
Even if you pull the site down for product launches.... I don't see why they can't just flip the switch from greyed out add to cart to hey, you can buy it now. Several hours of downtime to allow ordering of a product you always announced just seems so, 1995.
At least, from Apple, you are guaranteed the hardware when you order it and you won't suffer the bad user experiences that you will get from these other hardware purchases.
So whatever Apple is doing with their e-commerce backend, it works! If they have to take the entire site off-line to prepare for the load, so be it. Even during the height of the pandemic, their site still worked seamlessly and even during the mad rush of the Holiday last year! Unlike the GPU and console purchases last holiday season....man...that was some experience!
EDIT: LOL, how cute I got downvoted for a serious question. I honestly wonder how demand for AirTags is, and if its even worth it to wake up early for it. Sorry if I don't normally wake up at 5 AM.