Apple Store Goes Down Ahead of 'Spring Loaded' Event Later Today - MacRumors
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Apple Store Goes Down Ahead of 'Spring Loaded' Event Later Today

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As is tradition, Apple's online store has gone down ahead of its "Spring Loaded" event, which will be streamed on Apple's website and on YouTube at 10 a.m. Pacific Time today. Apple's online store should become available again when the event has concluded, likely with new products and accessories available to order.

apple store down banner
The event will consist of a pre-recorded video with Apple executives speaking from locations around the company's Apple Park headquarters in California. Apple is widely expected to introduce new iPads at the event, including a new iPad Pro with a Mini-LED display, and there could be a few other surprises in store, such as Apple's long-awaited AirTags item trackers or a redesigned iMac with Apple silicon.

This week could also mark the final release of iOS 14.5 following over two months of beta testing, so we could hear about this during the event. The software update is packed with new features, including the ability for iPhone users who are wearing an Apple Watch to unlock the iPhone with Face ID while wearing a mask.

MacRumors will have in-depth coverage of Apple's event across our platforms, including a live blog on our website and live tweets via @MacRumorsLive on Twitter, so be sure to follow along later today to keep track of everything announced.

Update: Check out our Apple Event news hub for complete coverage of today's announcements.

Tag: April 2021 Event

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Top Rated Comments

BvizioN Avatar
BvizioN
68 months ago
I am gonna keep my expectation really low, so that I don't get extremely disappointed.
So I expect colourful Apple Watch wrist bands. Anything else is a bonus :)
Score: 19 Votes (Like | Disagree)
dwaltwhit Avatar
dwaltwhit
68 months ago
Maybe to prevent somone from buying a product and then immediately seeing a new one come out
Score: 14 Votes (Like | Disagree)
M
MacFather
68 months ago
Can't wait!

Score: 13 Votes (Like | Disagree)
U
Unggoy Murderer
68 months ago

Still no idea why they do this, certainly not six hours before the event.
Generates hype, and gives the store masters time to get everything switched over I suppose.
Score: 13 Votes (Like | Disagree)
PBG4 Dude Avatar
PBG4 Dude
68 months ago

Can’t wait to replace my 2012 MacBook Air I use to scroll through Facebook, with an iPad Pro 12.9 so I can scroll through Facebook in all its mini-LED glory :cool:
My wife uses my 2012 11” MBA for the same purpose. I keep asking her if she wants an upgrade, but she keeps saying no.

I can’t buy another computer for myself so it would really help (me to check out the new M1 machines) if she would let me buy her an upgrade LOL.
Score: 9 Votes (Like | Disagree)
m4mario Avatar
m4mario
68 months ago

Still no idea why they do this, certainly not six hours before the event.
Usually to upgrade and test their new skews and product pages in production environment. It has to handle 100's of millions of hits and millions of orders from around the world. If things go wrong, people get fired. Really high stakes here.
Score: 8 Votes (Like | Disagree)
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