Apple today announced Apple Podcasts Subscriptions, allowing users to unlock additional podcast benefits such as ad-free listening, access to additional content, and early or exclusive access to new series.
Apple says that users will be able to enjoy a range of premium subscriptions from NPR, the Los Angeles Times, Sony Music Entertainment, and more. Listeners will also be able to access channels, which are groups of shows that feature unique titles, descriptions, and artwork. Apple Podcasts Subscriptions will be available in over 170 countries in May.
With iOS 14.5, the Podcasts app is gaining a major redesign with an enhanced Search tab and updated pages for shows and episodes. There's also a new Smart Play button that lets users automatically start the latest episode from episodic shows. Additionally, users can download individual episodes for offline playback, making podcast listening more accessible.
Apple also unveiled a new Apple Podcasts for Creators website that is designed to help creators learn more about podcasting. Creators can also now access an updated Apple Podcasts Connect dashboard that has new features to make it easier to manage shows on Apple Podcasts, and creators can use the site to enroll in the Apple Podcasters Program to access the tools needed to build and distribute premium subscriptions on Apple Podcasts.
This story was part of our live coverage of Apple's ongoing "Spring Loaded" event today. Read our live blog for a recap of other announcements.
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models.
Latest Rumors
These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support.
Apple Watch Ultra's existing Night Mode
In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital."
In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh:
iPhone 11 Pro Max: 3,969mAh
iPhone 12 Pro Max: 3,687mAh...
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research.
The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year.
As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display
iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
AppleInsider's Marko Zivkovic today shared a list of alleged identifiers for future Mac models, which should roll out over the next year or so.
The report does not reveal anything too surprising, but it does serve as further evidence that Apple is seemingly working on new models of every Mac, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
Apple is...
Ahhhh crap... so they will put an add engine into their podcast app, and you’ll need a subscription to disable it? I really hate how everything is about making more and more money now.
Ahhhh crap... so they will put an add engine into their podcast app, and you’ll need a subscription to disable it? I really hate how everything is about making more and more money now.
I’m assuming ad-free listening means ad-free versions of podcasts that usually have, as the industry puts it, “content native ads” (ie sponsor breaks hard encoded in the podcast). The idea is something like Patreon or Twitch (or like Apple News+), where, by subscribing to the service and subscribing to a participating podcast, Apple pays the podcasters. Like with Patreon, a podcast could also set up special episodes for supporters or early access, as well.
In other words, Patreon, except with Apple billing.
Edit: Not a bad thing, one fewer account to manage. I forgot my wallet back home the other day and thought I might have been pickpocketed. So I replaced my card right away, just in case. It’s been a slog changing everywhere important that I used the old card at.
Podcast exclusivity is even worse. I hate the move to having ads everywhere. Both within the app itself and during the podcast itself. But I have no issue with supporting my podcast creators by listening to ads during the podcast as long as it doesn't get out of hand and the volume level of the ads aren't completely out of sync. On the other hand, exclusivity makes podcasting that has always been a free and open market being funnelled into specific apps is just terrible.
I don't want to use Spotify for listening to podcasts. Funnelling "premium" podcasts into Spotify and Spotify only creates fragmentation, and I won't be shuffling several apps to keep on top of my podcasts. And a lot of these apps have their strength and weakness. I love to have the freedom to choose whatever app provides me with the best experience and have all my podcasts playable within that app. If I cannot play a podcast using Castro, my current preferred podcast app, I will ignore those podcasts.
If Apple becomes more serious with this "premium" trend in the podcasting world, they need to put much more effort into the podcast app. It's just terrible for managing, sorting, and prioritising podcasts. It still lacks basic features like smart play / shorten silence and volume normalisation that you get from great third-party podcasting apps like Castro Pocket Cast and Overcast.
The worst part with using Apple's podcast app is how it doesn't stay in sync between my M1 Mac mini and my iPhone 12 Pro Max. I did my best to get some kind of prioritising going within the app. As the utilities to do so is so limited, I just had to move my podcast around, so my most prioritised ones are at the top. But as soon as I got this completed on my phone, it was still not sorted the same way in the podcast app on my Mac. And If I tried to make changes on my Mac, it would reset the sorting on my iPhone. Come on now, Apple, how hard could this be?
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
