For the last several recent events, Apple has utilized hashflags, which are little icons next to hashtags on Twitter, as a way to market its events. The company first started the tradition with "#AppleEvent" during the September iPad Air and Apple Watch event and has maintained it since.
For its upcoming event on April 20, the hashflag mimics the colorful event logo used on Apple's invitations and other promotional materials for next week's event.
Bloomberg has reported that Apple plans to showcase a new high-end 12.9-inch iPad Pro with a mini-LED display, performance that is on-par with the M1 Apple silicon, and improved support for accessories such as external monitors. Apple is also rumored to be launching its long-awaited AirTags tracker, which could see its debut at the event.
Thursday August 6, 2026 7:03 am PDT by Joe Rossignol
It is now August, and that means the iPhone 18 Pro and iPhone 18 Pro Max are just a month away. The devices are expected to look similar to the iPhone 17 Pro and iPhone 17 Pro Max, but there will still be many year-over-year changes, with rumored features including a smaller Dynamic Island, 5G via satellite, and more.
Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and a...
Apple is going to announce at least five new devices next month at its annual iPhone-centric event, though it's possible we'll also get devices that were waiting on Siri AI. Here's what's coming.
iPhone 18 Pro
Rumors suggest the iPhone 18 Pro is going to look a lot like the iPhone 17 Pro, but with a smaller Dynamic Island. It's getting a new Wide camera with a variable aperture for more...
Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern.
Labor Day is September 7 this year. The last time the holiday fell on that day was in 2020, but the iPhone event that year was delayed until October due to the COVID-19 pandemic. So, the last time Labor Day was on September 7 in a normal year was in ...
The 2018 iPad Pro is more than enough for every iPad app in the App Store. Apple really needs pro apps for the iPad to make the “Pro” iPad relevant in the post-M1 world.
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
