For the last several recent events, Apple has utilized hashflags, which are little icons next to hashtags on Twitter, as a way to market its events. The company first started the tradition with "#AppleEvent" during the September iPad Air and Apple Watch event and has maintained it since.
For its upcoming event on April 20, the hashflag mimics the colorful event logo used on Apple's invitations and other promotional materials for next week's event.
Bloomberg has reported that Apple plans to showcase a new high-end 12.9-inch iPad Pro with a mini-LED display, performance that is on-par with the M1 Apple silicon, and improved support for accessories such as external monitors. Apple is also rumored to be launching its long-awaited AirTags tracker, which could see its debut at the event.
While the 14-inch and 16-inch MacBook Pro were just updated with M5 Pro and M5 Max chips last month, bigger changes are reportedly around the corner.
According to Bloomberg's Mark Gurman, the higher-end MacBook Pro models will be receiving a major redesign by early 2027, and he said that Apple might use "MacBook Ultra" branding for them. If so, the MacBook Ultra would likely be a...
A recent leak provides our best look yet at the design of Apple's upcoming iPhone 18 Pro and iPhone 18 Pro Max models.
Leaker Sonny Dickson recently shared images of the first iPhone 18 Pro, iPhone 18 Pro Max, and foldable iPhone dummy models. The images largely conform with rumors about the designs of the three devices and provide the first real visual confirmation of how they will look.
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Apple today announced the launch of a new subscription option for App Store developers: monthly subscriptions with a 12-month commitment. The new option allows developers to offer subscribers discounted pricing typically associated with an annual subscription but paid on a monthly basis to keep payments more affordable.
This new payment option allows you to offer subscribers more affordable...
The 2018 iPad Pro is more than enough for every iPad app in the App Store. Apple really needs pro apps for the iPad to make the “Pro” iPad relevant in the post-M1 world.
