According to market data compiled by Counterpoint Research, Apple's smallest iPhone since the 2016 iPhone SE, the iPhone 12 mini, struggled to obtain a spot in the top five list of best-selling smartphones in January of this year.
According to the market data, the iPhone 12 mini came in eighth place for the best-selling smartphone worldwide in the first month of the year. However, the iPhone 12, iPhone 12 Pro Max, iPhone 12 Pro, and last year’s iPhone 11 enjoyed dominance at the top of the list.
The 5.4-inch iPhone has widely been reported to to have suffered from disappointing sales, with Apple even reportedly cutting production due to "far lower" than expected demand. The smaller handset includes the same features as the larger 6.1-inch iPhone 12, including the same camera system, chip, and overall design. The mini, however, includes a significantly smaller battery, and obviously, a less immersive display.
Despite its struggles, Apple is still reportedly planning to keep the 5.4-inch form factor alive in the 2021 iPhone 13 lineup. The newer handset, alongside the rest of the lineup, will likely benefit from improved battery life thanks to the power efficiency of the A15, which should address concerns from iPhone 12 mini customers about short battery life.
Wednesday October 15, 2025 6:07 am PDT by Joe Rossignol
Apple today updated the 14-inch MacBook Pro base model with its new M5 chip, which is also available in updated iPad Pro and Vision Pro models.
In addition, the base 14-inch MacBook Pro can now be configured with up to 4TB of storage on Apple's online store, whereas the previous model maxed out at 2TB. However, the maximum amount of unified RAM available for this model remains 32GB.
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Apple today announced the next-generation iPad Pro, featuring the custom-designed M5, C1X, and N1 chips.
The M5 chip has up to a 10-core CPU, with four performance cores and six efficiency cores. It features a next-generation GPU with Neural Accelerator in each core, allowing the new iPad Pro to deliver up to 3.5x the AI performance than the previous model, and a third-generation ray-tracing ...
Sunday October 12, 2025 7:05 am PDT by Joe Rossignol
Apple plans to announce new products "this week," according to Bloomberg's Mark Gurman.
Apple's "Mac Your Calendars" teaser last October
In his Power On newsletter today, Gurman said the products set to be updated this week include the iPad Pro, Vision Pro, and "likely" the base 14-inch MacBook Pro, with all three likely to receive a spec bump with Apple's next-generation M5 chip.
Gurman...
Wednesday October 15, 2025 3:54 pm PDT by Juli Clover
We didn't get a second fall event this year, but Apple did unveil updated products with a series of press releases that went out today. The M5 chip made an appearance in new MacBook Pro, Vision Pro, and iPad Pro models.
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We've rounded up our coverage and highlighted the main feature changes for each device below.
MacBook Pro
M5...
Tuesday October 14, 2025 11:59 am PDT by Juli Clover
Apple marketing chief Greg Joswiak today teased the launch of an upcoming product, saying "something powerful is coming" on social media.
Subscribe to the MacRumors YouTube channel for more videos.
A short animation accompanying Joswiak's teaser reveals a brief glimpse of a MacBook Pro along with the words "coming soon." The shape of the MacBook Pro is a V, which is the Roman numeral...
Apple's AirPods Max have now been available for almost five years, so what do we know about the second-generation version?
According to Apple supply chain analyst Ming-Chi Kuo, the new AirPods Max will be lighter than the current ones, but exactly how much is as yet known. The current AirPods Max weigh 0.85 pounds (386.2 grams), excluding the charging case, making it one of the heavier...
Wednesday October 15, 2025 6:14 am PDT by Joe Rossignol
Apple today updated the Vision Pro headset with its next-generation M5 chip for faster performance, and a more comfortable Dual Knit Band.
The M5 chip has a 10-core CPU, a 10-core GPU with Neural Accelerators, and a 16-core Neural Engine, and we have confirmed the Vision Pro still has 16GB of RAM.
With the M5 chip, the Vision Pro offers faster performance and longer battery life compared...
Tuesday October 14, 2025 4:35 pm PDT by Juli Clover
Apple is going to launch a new version of the MacBook Pro as soon as tomorrow, so we thought we'd go over what to expect from Apple's upcoming Mac.
M5 Chip
The MacBook Pro will be one of the first new devices to use the next-generation M5 chip, which will replace the M4 chip.
The M5 is built on TSMC's more advanced 3-nanometer process, and it will bring speed and efficiency improvements. ...
Wednesday October 15, 2025 6:59 am PDT by Joe Rossignol
The new 14-inch MacBook Pro with an M5 chip does not include a charger in the box in European countries, including the U.K., Ireland, Germany, Italy, France, Spain, the Netherlands, Norway, and others, according to Apple's online store.
In the U.S. and all other countries outside of Europe, the new MacBook Pro comes with Apple's 70W USB-C Power Adapter, but European customers miss out....
Thursday October 16, 2025 9:13 am PDT by Joe Rossignol
Apple on Wednesday updated the 14-inch MacBook Pro, iPad Pro, and Vision Pro with its next-generation M5 chip, but previous rumors have indicated that the company still plans to announce at least a few additional products before the end of the year.
The following Apple products have at one point been rumored to be updated in 2025, although it is unclear if the timeframe for any of them has...
7th place is still very good, and above the much cheaper SE. It is the iPhone I want, but I barely use my iPhone while stuck at home, so not upgrading yet. Sales for the most portable phone are the most likely to be reduced by lack of mobility during the pandemic.
MacRumors attempts to paint the 12 mini as a failure are both obvious and pathetic and I do not understand why. So it’s not the #1 most popular phone in the world. It’s primarily being beat by its siblings. It’s outselling all three Android models. 1% of ALL Smartphones sold in the world for January is still in the millions of phones. Drop the hate already it’s making you look bad.
If it really is the 7th best selling smartphone of all the phones that can be purchased, is the iPhone 12 mini really a failure or disappointment? I can definitely see how it's surely selling much less than other iPhone models but compared against other smartphones, I'm sure it's selling really well. If in just iPhone-land it's selling better than the SE, I would hope that would justify enough keeping it around. If anything, I'm sure having it around increases the ASP of the iPhone as it increased the cost of the regular 12 compared to the 11.
