Apple Rolling Out Tags in App Store to Help Refine Popular Search Results

With the App Store now home to nearly two million apps, Apple appears to be testing a new feature to make search results more contextual.

app store search tags
As noted in the MacRumors forums and on Twitter, some iPhone users in recent weeks have started to see tags in the App Store after searching for a popular term like "photos" or "wallpaper." After searching for "photos," for example, some of the tags that can be selected include "collage" or "editor" or "storage."

After tapping on a tag, the search results are curated accordingly. If a user searches for "photos" and then taps "collage," for example, the search results will be narrowed down to apps that can be used to make photo collages. In some cases, a second tag can be selected to narrow down the search results even further, as shown above.

As of now, it appears that the tags are only visible to a small number of users. Many users that see the tags are running the iOS 14.5 beta, but a few have claimed to see them on iOS 14.4.2, so it is possible that the tags could be a server-side change that will eventually be expanded to more users on multiple iOS versions.

Apple's website says 70% of App Store visitors use search to find apps, so the search tags should benefit many users. In 2016, Apple introduced Search Ads, allowing developers to pay Apple to have their app listing shown at the top of the search results based on the app's relevance to the user's search query, among other factors.

iOS 14.5 has been in beta testing since February 1, with the seventh beta seeded this week. Apple said the software update will be released in "early spring," and in a recent interview, Apple CEO Tim Cook said the update will be released in "just a few weeks."

Top Rated Comments

alexandr Avatar
16 months ago
but are they air tags?..
Score: 8 Votes (Like | Disagree)
Cheesehead Dave Avatar
16 months ago
"Apple Rolling Out Tags..."

YAY!!!

"... in App Store to Help Refine Popular Search Results"

BOO!!!
Score: 8 Votes (Like | Disagree)
macduke Avatar
16 months ago
I think this deserves a finally. Such a simple thing to implement that has been needed since a few months after the App Store launched and began to explode with content. The obvious problem is people tagging the hell out of their apps. Hopefully there is a way to mitigate this by limiting the number something.
Score: 3 Votes (Like | Disagree)
duanepatrick Avatar
16 months ago
Same sentiment...Thought it was air tags for a sec :)
Score: 2 Votes (Like | Disagree)
alexandr Avatar
16 months ago

You beat me to it ... This IS your AirTags, the Air is the App Store in the cloud with less letters
this is what you've all been waiting for! :))
Score: 2 Votes (Like | Disagree)
alexandr Avatar
16 months ago

MacRumors is just trying to tell us something.
or are they?)
Score: 2 Votes (Like | Disagree)

Related Stories

iOS App Store General Feature JoeBlue

Ukraine Asks Apple to Stop Product Sales and Block App Store Access in Russia

Friday February 25, 2022 3:19 pm PST by
Ukrainian vice prime minister Mykhailo Fedorov today wrote a letter to Apple CEO Tim Cook calling on Apple to stop device sales and block App Store access in Russia. In the letter, Fedorov says that he is asking for Apple's support to stop supplying Apple services and products to users in Russia amid the Russian invasion of Ukraine.I appeal to you and I am sure you will not only hear, but...
iOS App Store General Feature Dock

Indie Developer Dogged By Scammy Clone Apps Again Highlights the Holes in Apple's App Store Review Process

Monday February 21, 2022 9:29 am PST by
Apps that copy concepts and features from other apps are nothing new in the ‌App Store‌, but scammy like-for-like clones of genuine apps remain a perennial problem that Apple still hasn't resolved, as indie developer Kevin Archer recently discovered. Archer is responsible for 2Stable's Authenticator App, a feature-rich app that stores and generates secure two-factor authentication tokens...
iOS App Store General Feature JoeBlue

App Store Now Supports Unlisted Apps Discoverable Only With a Direct Link

Friday January 28, 2022 11:27 am PST by
Apple recently announced that the App Store now supports unlisted apps discoverable only with a direct link, as outlined on its developer website. Developers with apps that aren't suited for public distribution can submit a request on Apple's website to distribute unlisted apps, which don't appear in any App Store categories, recommendations, charts, search results, or other listings....
Twitter Feature

Twitter's DM Search Bar Now Lets You Search the Content of Messages

Thursday March 24, 2022 3:01 am PDT by
Twitter has bolstered its search feature for direct messages so that users can now search their inbox using keywords and names to find the specific message they are looking for. The DM search bar isn't new, but previously it only allowed you to find the name of a person or a group chat in your inbox. The latest development means you can now refine searches to find particular content in your...
safarisearchengineios

Google Could Pay Apple $15 Billion to Maintain Default iOS Search Engine Status in 2021, Suggests Analyst

Friday August 27, 2021 1:34 am PDT by
It's no secret that Apple and Google have a considerable monetary agreement that ensures Google's position as the default search engine on Apple's devices. In a new investor note by financial advisor Bernstein's Toni Sacconaghi, the analyst claims Google's payment to Apple to maintain the status quo could reach $15 billion in 2021, up from $10 billion last year. First reported by Ped30,...
app store search tags

App Store Now Offers Search Suggestions

Thursday April 29, 2021 1:43 pm PDT by
Apple today announced that the App Store is now offering search suggestions, a new feature that's designed to make it easy to locate exactly what you're looking for when seeking out a new app or game. You'll see search suggestions when you start typing in a new search term. So, for example, if you type in "Game," you'll see specific categories you can add such as "puzzle," "multiplayer,"...
twitter ios search field

Twitter on iOS Now Lets You Easily Search For Tweets From Specific Accounts

Friday November 5, 2021 2:45 am PDT by
Twitter on iOS is now rolling out the ability for users to more easily search for tweets from a specific account, using a new search field that appears on an account's page. The feature, which was first spotted on Twitter, offers users a much easier way to search for tweets from a specific user. While the ability was previously possible using the standard Twitter search field, the new search ...
General iOS 15

Apple Seeds Release Candidate Versions of iOS 15.2 and iPadOS 15.2 to Developers

Tuesday December 7, 2021 10:05 am PST by
Apple today seeded the RC versions of upcoming iOS and iPadOS 15.2 updates to developers for testing purposes, less than a week after seeding the fourth betas and six weeks after the launch of iOS 15.1 and iPadOS 15.1. iOS and iPadOS 15.2 can be downloaded through the Apple Developer Center or over the air after the proper profile has been installed on an iPhone or an iPad. iOS and iPadOS ...

Popular Stories

macbook air m2

Exclusive: Apple Plans to Launch MacBook Air With M2 Chip on July 15

Wednesday June 29, 2022 5:23 pm PDT by
The redesigned MacBook Air with the all-new M2 Apple silicon chip will be available for customers starting Friday, July 15, MacRumors has learned from a retail source. The new MacBook Air was announced and previewed during WWDC earlier this month, with Apple stating availability will begin in July. The MacBook Air features a redesigned body that is thinner and lighter than the previous...
original iphone 2007

15 Years Ago Today, the iPhone Went On Sale

Wednesday June 29, 2022 4:43 am PDT by
Fifteen years ago to this day, the iPhone, the revolutionary device presented to the world by the late Steve Jobs, officially went on sale. The first iPhone was announced by Steve Jobs on January 9, 2007, and went on sale on June 29, 2007. "An iPod, a phone, an internet mobile communicator... these are not three separate devices," Jobs famously said. "Today, Apple is going to reinvent the...
maxresdefault

Video Comparison: M2 MacBook Pro vs. M1 MacBook Pro

Tuesday June 28, 2022 2:45 pm PDT by
Apple last week launched an updated version of the 13-inch MacBook Pro, and it is the first Mac that is equipped with an updated M2 chip. As it's using a brand new chip, we thought we'd pick up the M2 MacBook Pro and compare it to the prior-generation M1 MacBook Pro to see just what's new. Subscribe to the MacRumors YouTube channel for more videos. For the video comparison, we're using the...
iPhone vs Galaxy Larger

Apple Executive Says Samsung Copied the iPhone and Simply 'Put a Bigger Screen Around It'

Tuesday June 28, 2022 8:59 am PDT by
The Wall Street Journal's Joanna Stern today shared a new documentary about the evolution of the iPhone ahead of the 15th anniversary of the device launching on June 29, 2007. The documentary includes an interview with Apple's marketing chief Greg Joswiak, iPhone co-creator Tony Fadell, and a family of iPhone users. One segment of the interview reflects on Android smartphones gaining larger...
iPhone 11 Pro vs iPhone 14 Pro

iPhone 11 Pro vs. 14 Pro: New Features to Expect if You've Waited to Upgrade

Monday June 27, 2022 11:22 am PDT by
With many customers choosing to upgrade their iPhone every two or three years nowadays, there are lots of iPhone 11 Pro users who might be interested in upgrading to the iPhone 14 Pro later this year. Those people are in for a treat, as three years of iPhone generations equals a long list of new features and changes to look forward to. Below, we've put together a list of new features and...
Mac Studio IO

Apple Begins Selling Refurbished Mac Studio Models

Thursday June 30, 2022 7:42 pm PDT by
Apple today began selling refurbished Mac Studio models for the first time in the United States, Canada, and select European countries, such as Belgium, Germany, Ireland, Spain, Switzerland, the Netherlands, and the United Kingdom. In the United States, two refurbished Mac Studio configurations are currently available, including one with the M1 Max chip (10-core CPU and 24-core GPU) for...
rootbug

Major macOS High Sierra Bug Allows Full Admin Access Without Password - How to Fix [Updated]

Tuesday November 28, 2017 12:33 pm PST by
There appears to be a serious bug in macOS High Sierra that enables the root superuser on a Mac with a blank password and no security check. The bug, discovered by developer Lemi Ergin, lets anyone log into an admin account using the username "root" with no password. This works when attempting to access an administrator's account on an unlocked Mac, and it also provides access at the login...