Intel has been on a relentless marketing drive against Mac computers in recent weeks, positioning them as inferior to Windows laptops powered by Intel processors. In a slight slip-up, however, Intel has accidentally used a MacBook instead of a Windows laptop in one of its newest ads to promote one of its new 11th-generation chips as "the world's best processor."
The ad appeared on Reddit and was shared on Twitter by @juneforceone, and it features a man using what clearly seems to be a MacBook Pro. The ad's tagline says, "The world's best processor on a thin and light laptop," and is meant to promote the Intel Core i7-1185G7 processor.
Apple continues to sell Mac computers with Intel chips, despite its ongoing transition to its own Apple silicon. But while Apple still sells Intel-based Macs, the chip referenced in the ad is not used in any Mac, and in fact, it was launched around the same time Apple released its M1 Apple silicon chip late last year.
One of Intel's most notable marketing campaigns was launched last month and features former "I'm a Mac" actor Justin Long in a series of videos comparing a MacBook Pro powered with M1 to a variety of Windows laptops. Even as the two companies go head to head, newly appointed Intel CEO Pat Gelsinger says he hopes that his company will make Apple silicon chips in the future and have Apple as a normal client.
Thursday November 27, 2025 1:01 pm PST by Joe Rossignol
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products.
Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
Tuesday November 25, 2025 7:16 am PST by Joe Rossignol
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released.
iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When...
Friday November 28, 2025 7:33 am PST by Joe Rossignol
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way.
Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027.
Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
Tuesday November 25, 2025 7:09 am PST by Tim Hardwick
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition.
The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
Thursday November 27, 2025 3:14 am PST by Tim Hardwick
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia.
Since the iPhone Air launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production.
Apple supplier Foxconn has...
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
Singapore has ordered Apple to block or filter messages on iMessage that impersonate government agencies, requiring the company to implement new anti-spoofing protections by December as part of efforts to curb rising online scams, the Straits Times reports.
Singapore's Ministry of Home Affairs (MHA) said that it had issued an Implementation Directive to Apple under the Online Criminal Harms...
I don't like the snide remarks people are making about Intel since the switch to Apple silicon began. Remember, Macintosh was using Intel for 15 years and it actually breathe new life into the platform. Considering how much PowerPC was a dead end, especially from Motorola on the mobile side, it was very a much crisis if Apple didn't have Intel. I'm sure ARM processors from 2005 to 2015 weren't powerful enough run macOS (OS X).
Keep in mind also, Apple continues to sell a vast majority of their Macintosh portfolio on Intel. We need to respect Intel while saying goodbye at the same time. Some of the comments I've read kinda give the impression of this is how you would treat people in real life too. If a friend helped you out for 15 years and helped you get your work done then of course is starting to decline because another friend can do so same things a little bit better, doesn't mean you need to be nasty.
Even Jobs has talked about this kinda nasty 'us vs them' behavior in past in keynotes (Macworld '97). You wanted Microsoft Office, yet you are booing the CEO of the company who makes it.
Honestly, the person managing the ad campaign has to be penalized or fired.
Like seriously? You held a month long hostile campaign against Apple, and you managed to let this slip by using the VERY BRAND that you're advertising against?
