DuckDuckGo Calls Out Google Search for 'Spying' on Users After Privacy Labels Go Live

Over the course of the last several weeks, Google has been adding App Privacy labels to its iOS apps in accordance with Apple's App Store rules, but it took Google multiple months to begin sharing the information.

DuckDuckGo vs Chrome Feature
There was speculation that Google's delay meant that it had something to hide, which DuckDuckGo is leaning into with a new tweet that highlights Google's data collection and calls out the company for "spying" on users.


Google recently added App Privacy labels to its Google Search app, spelling out the extent of information that's collected. For third-party advertising purposes, Google collects data that includes location, search history, and browsing history. Google's own marketing data includes all of the above information along with contact info and device identifiers, plus there's even more data collected for analytics, app functionality, and product personalization.

DuckDuckGo claims that Google "wanted to hide" the information that it collects, which is why Google took so long to roll out support for App Privacy labels. Most people are likely not surprised at the extent of the data that Google collects, but having it in one spot in the ‌App Store‌ is a stark reminder.

Many of Google's major apps did not start getting privacy labels until late in February, even though Apple's rule went into effect in December. Google delayed adding the labels for so long that its apps went more than two months without being updated. Even now, it's been three months since the Google Maps app has been updated, though most other apps have now received App Privacy labels and updates.


DuckDuckGo is a privacy-focused search and browser option that's available on iOS devices and that can be set as the default search engine option. As DuckDuckGo points out in its tweet, the DuckDuckGo app does not collect data that's linked to you.

Popular Stories

maxresdefault

Where's the New Apple TV?

Monday December 22, 2025 11:30 am PST by
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now. Subscribe to the MacRumors YouTube channel for more videos. Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Launching Next Year With These 12 New Features

Tuesday December 23, 2025 8:36 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices. Below, we have recapped 12 features rumored for the iPhone 18 Pro models. The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras Under-screen Face ID Front camera in...
maxresdefault

Hands-On With a Rough iPhone Fold Mockup

Monday December 29, 2025 10:55 am PST by
Apple is rumored to be introducing a foldable iPhone in September 2026, and since it will bring the biggest form factor change since the iPhone was introduced in 2007, curiosity about the design is high. A 3D designer created an iPhone Fold design based on rumors, and we printed it out to see how it compares to Apple's current iPhones. Subscribe to the MacRumors YouTube channel for more ...
iOS 26

iOS 26.2 Adds These 8 New Features to Your iPhone

Monday December 22, 2025 8:47 am PST by
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones. iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features. Liquid Glass Slider on Lock Screen A new slider in the Lock...
apple intelligence black

Report: Apple's AI Strategy Could Finally Pay Off in 2026

Tuesday December 30, 2025 9:01 am PST by
Apple's restrained artificial intelligence strategy may pay off in 2026 amid the arrival of a revamped Siri and concerns around the AI market "bubble" bursting, The Information argues. The speculative report notes that Apple has taken a restrained approach with AI innovations compared with peers such as OpenAI, Google, and Meta, which are investing hundreds of billions of dollars in data...
airpods color prototypes

Apple Tested AirPods in Bright Colors

Saturday December 27, 2025 6:06 am PST by
Apple reportedly tested a version of the first-generation AirPods with bright, iPhone 5c-like colored charging cases. The images, shared by the Apple leaker and prototype collector known as "Kosutami," claim to show first-generation AirPods prototypes with pink and yellow exterior casings. The interior of the charging case and the earbuds themselves remain white. They seem close to some...
tesla red orange bg feature

Tesla Could Be Planning to Support Apple Car Keys

Sunday December 28, 2025 4:24 am PST by
Support for Apple Car Keys may now be more likely to come to Tesla vehicles, amid new evidence that the automaker is embracing native, system-level digital car keys. According to Not a Tesla App, 4.52.0 of Tesla's mobile app contains multiple code references to Harmony Wallet Key Cards. The discovery is notable because it represents a shift in how Tesla appears to be approaching mobile...
samsung glitter blue

Samsung's Year End Sale Introduces Major Discounts on Popular Monitors and TVs

Monday December 29, 2025 6:29 am PST by
Samsung kicked off a new end-of-the-year sale this week, introducing great deals on monitors, TVs, Galaxy smartphones, and home appliances. Many of these deals are the exact same all-time low prices we tracked during Black Friday and Cyber Monday. Note: MacRumors is an affiliate partner with Samsung. When you click a link and make a purchase, we may receive a small payment, which helps us keep ...

Top Rated Comments

Mansu944 Avatar
63 months ago
LOL, this is great...good for you Duck Duck Go.
Score: 65 Votes (Like | Disagree)
cmaier Avatar
63 months ago

Might seem 'scary' on the face of it but Google annoymizes all data. https://policies.google.com/technologies/anonymization?hl=en-US

Personally after the Snowden revelations, I think DDG position quite pointless. Google uses the data to sell ads, and the Goverment already has all your data.

So I might aswell use the best service around, because what exact benefit does DDG give for its 'privacy' claims if Google does not keep personally identifiable information anyways? (and note that it would not make sense for Google to lie and risk lawsuits, when they only care about selling ads anyways)
They literally have a whole page of “data linked to you,” including addresses. It’s in the screenshot in the original post. What does “anonymization” mean if they can link all that to you?
Score: 35 Votes (Like | Disagree)
Naraxus Avatar
63 months ago
Wow that's scary how much they collect
Score: 27 Votes (Like | Disagree)
Magnusson Avatar
63 months ago
But Google needs all this, for reasons.
Score: 20 Votes (Like | Disagree)
ThunderSkunk Avatar
63 months ago
DuckDuck is the bees knees.
Score: 17 Votes (Like | Disagree)
bsamcash Avatar
63 months ago
This actually might finally convince me to switch to DuckDuckGo.
Score: 17 Votes (Like | Disagree)