Apple Podcasts App Lets Users 'Follow' New Content Instead of 'Subscribe' in iOS 14.5

Apple is making a small but notable change to the way listeners can sign up to get updates on new podcast content, with the company changing the word "Subscribe" to "Follow" in the Podcasts app in iOS 14.5.

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The wording shift in the Podcasts app was highlighted by podnews, with the site pointing out that the word "Subscribe" could have misled Podcasts users into thinking that the podcasts cost money to listen to.

In the current iOS 14.5 beta, tapping on the three dot menu item when viewing a podcast allows users to opt to "Follow" a podcast rather than to "Subscribe" to a podcast. The large "Subscribe" button has also been eliminated in a design changes introduced to the Podcasts app in the iOS 14.5 update, in favor of a "Latest Episode" button.

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Podcast app interface in iOS 14.4

When you tap on "Latest Episode," the app now alerts you that you have "Followed" a podcast instead of "Subscribed" to it.

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Podcast app interface in iOS 14.5

Other apps like Spotify, Audible, Amazon Music, and Stitcher also use "Follow" wording instead of "Subscribe." Edison Research's Tom Webster told podnews that Apple's shift from subscribe to follow could have an impact on the rest of the podcast industry.

"Today, Apple, Spotify, and YouTube are the three most widely used services to play podcasts, and now the word Subscribe means 'automatically download for free' in exactly none of them. Podcasters will have no choice but to adapt their language accordingly or risk confusing listeners."

Right now, the Podcasts app is free and Apple has no paid podcast content, but rumors have suggested that Apple is working on a paid podcast subscription service that would charge people to listen to podcasts.

With a paid subscription service, Apple could potentially lure high-profile creators with the promise of more money, stealing them away from other platforms like Spotify. The change in language facilitates the later introduction of a podcasting subscription service and will prevent confusion in the future.

Apple has made small wording changes in the past to clarify how purchases and downloads work. In the App Store, for example, the "Free" label was replaced with "Get" in 2014 to make it clear that apps with no-upfront purchase costs could have in-app purchase options.

Related Roundups: iOS 14, iPadOS 14
Related Forum: iOS 14

Top Rated Comments

DerHexer Avatar
14 weeks ago
As dumb as this change may sound for us tech-people. We are not the only users and I have to clarify for my grandma multiple times when she was afraid about the „subscribe“-buttons in apps like YouTube when following certain channels on her iPad. She is indeed afraid that it could cost money. This naming of subscribe has a totally different meaning for older people then us - and I am not only talking bout grandmother-old!
So makes sense for podcast as well to change this naming.
Score: 7 Votes (Like | Disagree)
shapesinaframe Avatar
14 weeks ago

Subscribers and followers are the same thing.
Not when one of them has a subscription payment attached to it. They’re setting up the mechanisms for paid content in the podcasts app.
Score: 6 Votes (Like | Disagree)
johnmacward Avatar
14 weeks ago
I hope they fix more than just that, such as a the overall navigation of the app which I find to be a nightmare. Trying to re-listen to an already heard episode means an enormous scroll to the bottom of the podcast list to both “Previously Played” and “See All Episodes” - why is this so hidden and far away?

Secondly, searching in the podcasts app is a travesty. Keywords are clearly in the description or title and STILL the search engine doesn’t show the correct results.

Podcasts needs a major upgrade.
Score: 6 Votes (Like | Disagree)
Theyayarealivin Avatar
14 weeks ago
Sweet! Awesome feature. IOS 14.5 cannot come soon enough!!!
Score: 5 Votes (Like | Disagree)
Jamalien Avatar
14 weeks ago

There's no difference between this. Subscribers and followers are synonyms. So there is really no point to this.
Podcast’s ‘subscribe’ in this new world of subscriptions can be misconstrued to mean payment. ‘Follow’ is universally known as the generic social media term, which usually doesn’t incur payment.

It’s a logical change
Score: 5 Votes (Like | Disagree)
coffeemadmanUK Avatar
14 weeks ago

Sweet! Awesome feature. IOS 14.5 cannot come soon enough!!!
Excited much? ?
Score: 4 Votes (Like | Disagree)

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