BMW CFO on Apple Car: 'Competition is a Wonderful Thing'
Amid rumors that Apple is working on an Apple-branded car that will come out in the next decade, BMW Chief Financial Officer Nicolas Peter today told Bloomberg that he's not concerned about the threat of an Apple vehicle.
"I sleep very peacefully," said Peter when Bloomberg asked for his opinion on Apple entering the car market. "Competition is a wonderful thing - it helps motivate the others."
He went on to explain that BMW is in a "very strong position" and wants to "remain in a leading position of the industry."
BMW executives have been similarly calm about Tesla's growing dominance in the car market. Chief Executive Officer Oliver Zipse in February said that "it won't be easy" for Tesla to continue growing at a rapid pace as traditional car makers come out with electric vehicles. "The rest of the industry is moving ahead big time," said Zipse.
Apple is said to be working on an Apple-designed and branded vehicle that will be fully autonomous and electric. Apple is rumored to be looking for manufacturing partners and at one point, was considering Hyundai/Kia. We're still many years away from an Apple vehicle, however, with rumors suggesting that work on the car is in the early stages with Apple planning for a launch in 2025 at the earliest.
Popular Stories
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now.
Subscribe to the MacRumors YouTube channel for more videos.
Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices.
Below, we have recapped 12 features rumored for the iPhone 18 Pro models.
The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras
Under-screen Face ID
Front camera in...
The European Commission today praised the interoperability changes that Apple is introducing in iOS 26.3, once again crediting the Digital Markets Act (DMA) with bringing "new opportunities" to European users and developers.
The Digital Markets Act requires Apple to provide third-party accessories with the same capabilities and access to device features that Apple's own products get. In iOS...
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones.
iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features.
Liquid Glass Slider on Lock Screen
A new slider in the Lock...
You'd think things would be slowing down heading into the holidays, but this week saw a whirlwind of Apple leaks and rumors while Apple started its next cycle of betas following last week's release of iOS 26.2 and related updates.
This week also saw the release of a new Apple Music integration with ChatGPT, so read on below for all the details on this week's biggest stories!
Top Stories
i...
Next year's iPhone 18 Pro and iPhone 18 Pro Max will be equipped with under-screen Face ID, and the front camera will be moved to the top-left corner of the screen, according to a new report from The Information's Wayne Ma and Qianer Liu.
As a result of these changes, the report said the iPhone 18 Pro models will not have a pill-shaped Dynamic Island cutout at the top of the screen....
Apple's first foldable iPhone, rumored for release next year, may turn out to be smaller than most people imagine, if a recent report is anything to go by. According to The Information, the outer display on the book-style device will measure just 5.3 inches – that's smaller than the 5.4-inch screen on the iPhone mini, a line Apple discontinued in 2022 due to poor sales. The report has led ...
Apple is significantly increasing its reliance on Samsung for iPhone memory as component prices surge, according to The Korea Economic Daily.
Apple is said to be expanding the share of iPhone memory it sources from Samsung due to rapidly rising memory prices. The shift is expected to result in Samsung supplying roughly 60% to 70% of the low-power DRAM used in the iPhone 17, compared with a...
OpenAI added a year-end summary feature to ChatGPT, allowing users to get a personalized overview of their 2025 ChatGPT usage. The summary is similar to year-end wrap-ups from companies like Spotify, Apple Music, YouTube, and other services.
ChatGPT offers up an overview of themes discussed and chat stats, such as busiest chatting day, number of overall chats, messages sent, and more....
