Apple Shares New 'Hometown' Shot on iPhone Video

Apple today shared a new "Hometown" shot on iPhone video, which was made in honor of Black History Month. The video features the hometowns of visionary Black photographers including Lawrence Agyei, Gabriella Angotti-Jones, Lauren Woods, and Julien James.


Director Philip Youmans follows the photographers as they explore their hometowns. Chicago, Illinois; Los Angeles, California; Charlotte, North Carolina; and Washington, D.C. are featured.

In honor of Black History Month, 32 of the country's most visionary Black photographers show us their hometowns. Phillip Youmans, the youngest ever director to win at the Tribeca Film Festival, follows a number of our image-makers as they each celebrate the Black experience, Black excellence, love, and imagination.

Apple announced the "Hometown" initiative earlier this month, commissioning more than 30 black photographers to capture and share their hometowns with the world. As with all recent Shot on ‌iPhone‌ videos, "Hometown" was captured entirely on an iPhone 12 Pro.

Shot on ‌iPhone‌ is Apple's long running photo and video campaign that focuses on the ‌iPhone‌'s camera capabilities, with the company regularly sharing new videos and photos on the web, on YouTube, on billboards, and more.

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Related Stories

blushark apple watch bands

MacRumors Giveaway: Win an Apple Watch Series 7 and Band From BluShark

Friday March 11, 2022 9:20 am PST by
For this week's giveaway, we've teamed up with BluShark to offer MacRumors readers a chance to win an aluminum Apple Watch Series 7 and a matching BluShark Apple Watch band to go along with it. BluShark has a wide array of Apple Watch bands available in materials that include Leather, Silicone, Cordura, Knit Weave, Canvas, and an AlphaPremier seatbelt weave. All of the bands are affordable,...
maxresdefault

Apple Shares 'Shot on iPhone 13 Pro' Film Celebrating Chinese New Year

Thursday January 20, 2022 3:02 pm PST by
Apple today shared a short film called "The Comeback," which has been released in celebration of Chinese New Year. Created by director Zhang Meng, the video kicks off the Year of the Tiger with the story of a father, a son, and a forgotten village with an "out-of-this-world dream." The 23 minute film was shot using the latest iPhone (which is the iPhone 13 Pro) like all of the videos in...
lunar new year activity challenge

Apple Planning New Unity and Lunar New Year Apple Watch Activity Challenges in February

Tuesday January 25, 2022 11:53 am PST by
Apple has two new Apple Watch Activity Challenges on the horizon, one of which will celebrate Lunar New Year and one that will celebrate Black History Month. For the Lunar New Year, Apple is asking Apple Watch owners to do any workout for at least 20 minutes between February 1 and February 15 to win the award. It is not clear if this is a worldwide challenge or a challenge that will be...
maxresdefault

Apple Shares 'Life is But a Dream' Shot on iPhone 13 Pro Film

Thursday February 17, 2022 7:54 pm PST by
Apple today shared a short movie called "Life is But a Dream," which was created by South Korean film director Park Chan-wook, who is known for "Oldboy," "The Handmaiden," "Lady Vengeance," and more. The 21 minute film was commissioned by Apple, and it tells the story of an undertaker who needs wood to build a coffin for the savior of his village. He digs up an abandoned grave, awakening the ...
maxresdefault

Oscar Nominated Apple TV+ Movie 'CODA' Releasing in Theaters for Free

Friday February 18, 2022 9:40 am PST by
Apple TV+ movie "CODA" recently received an Oscar nomination for Best Picture, and to celebrate and get the film out to more people, Apple is planning to re-release it in theaters for free. "CODA" will be available to watch for free in theaters from Friday, February 25 to Sunday, February 27. All of the free screenings will feature open captions so they are accessible to deaf and...
maxresdefault

Apple Shares 'A Dozen Eggs' Shot on iPhone Video

Thursday November 18, 2021 1:08 pm PST by
Apple today shared a new video in its ongoing "Shot on iPhone" series, this time commissioned from French film director Michel Gondry, known for movies like "Eternal Sunshine of the Spotless Mind," "Be Kind Rewind," "The Green Hornet," and "The Science of Sleep." The video focuses on eggs in various fantasy settings and situations, ending with an iPhone shot of chickens. The entire short...
maxresdefault

Apple Shares New 'Movie Magic' Shot on iPhone 13 Pro Video

Thursday October 21, 2021 9:13 am PDT by
Apple today continued with its long-running "Shot on iPhone" series, uploading another "Experiments" video that focuses on the camera capabilities of the iPhone 13 Pro. The "Movie Magic" video features Dong Hoon Jun and visual artist James Thornton explaining how they shot a short sci-fi film. The video highlights various effects that can be captured with the iPhone 13 Pro and a set of props ...
iPhone 13 Pro Light Blue Side Feature

Apple Announces Macro Photography 'Shot on iPhone' Challenge

Tuesday January 25, 2022 6:07 am PST by
Apple today announced the 2022 "Shot on iPhone" challenge, encouraging users to submit impressive photos shot with the iPhone 13 Pro and iPhone 13 Pro Max's macro mode. To enter, users must share their macro photos on Instagram, Twitter, or Weibo with the hashtags #ShotoniPhone and #iPhonemacrochallenge. In the caption, users should note which model they used to capture the image. Apple is...

Popular Stories

iphone 14 pro max vs 13 max 2

Camera Comparison: iPhone 14 Pro Max vs. iPhone 13 Pro Max

Thursday September 29, 2022 7:44 am PDT by
The iPhone 14 Pro and Pro Max introduce some major improvements in camera technology, adding a 48-megapixel lens and low-light improvements across all lenses with the new Photonic Engine. We've spent the last week working on an in-depth comparison that pits the new iPhone 14 Pro Max against the prior-generation iPhone 13 Pro Max to see just how much better the iPhone 14 Pro Max can be. Subscrib ...
tony blevins car

Apple Procurement VP Departs Company After Vulgar TikTok Comment

Thursday September 29, 2022 12:38 pm PDT by
Tony Blevins, Apple's vice president of procurement, is set to depart the company after he made a crude comment about his profession in a recent TikTok video, reports Bloomberg. Blevins was in a video by TikTok creator Daniel Mac, who was doing a series on the jobs of people he spotted with expensive cars. After seeing Blevins in an expensive Mercedes-Benz SLR McLaren, Mac asked Blevins what ...
Dark Sky App Featured

Dark Sky Removed From iOS App Store Ahead of Upcoming Shutdown

Wednesday September 28, 2022 4:27 pm PDT by
The Dark Sky weather app that's owned by Apple is no longer available for download in the U.S. App Store, suggesting that it has been removed ahead of schedule. Apple acquired Dark Sky back in March 2020 and has since incorporated elements of the app into the Weather app available on the iPhone (and soon, the iPad). Dark Sky remained available for purchase as a standalone weather app...
adaptive transparency airpods pro

iOS 16.1 Beta Brings Adaptive Transparency to Original AirPods Pro

Thursday September 29, 2022 1:08 pm PDT by
The third beta of iOS 16.1 that was released earlier this week expands the Adaptive Transparency feature introduced with the second-generation AirPods Pro to the original AirPods Pro. As noted on Reddit, first-generation AirPods Pro owners who also have the AirPods beta software will now see an "Adaptive Transparency" toggle in the AirPods section of the Settings app. The 5A304A beta...
tim cook malala

Tim Cook: Not Too Long From Now, You'll Wonder How You Led Your Life Without AR

Thursday September 29, 2022 7:26 am PDT by
Speaking at Università Degli Studi di Napoli Federico II in Naples, Italy, Apple CEO Tim Cook said that not too long from today, people will wonder how they led a life without augmented reality, stressing the "profound" impact it will have on the not so distant future. At the university, Cook was awarded an Honorary Degree in Innovation and International Management and also sat down for a...
iOS 16 Wallpaper Spectrum Feature

Five Wallpaper Apps to Check Out for iOS 16's New Lock Screen Depth Effect

Thursday September 29, 2022 9:08 am PDT by
One of the biggest new features in iOS 16 is a completely redesigned iPhone Lock Screen. The new Lock Screen is entirely customizable, letting you change the colors and fonts, add widgets and new wallpapers, and more to make your iPhone uniquely yours. Of course, even before iOS 16, you could customize your Lock Screen with a wallpaper of your choice. iOS 16 takes the Lock Screen wallpaper...
maxresdefault

Apple Responds to Video Testing Crash Detection Feature With Junkyard Vehicles

Friday September 30, 2022 9:11 am PDT by
The Wall Street Journal's Joanna Stern recently traveled to Michigan to test Apple's new crash detection feature on the iPhone 14 and Apple Watch Ultra. In response, Apple provided some additional information about how the feature works. Stern recruited Michael Barabe to crash his demolition derby car with a heavy-duty steel frame into two unoccupied vehicles parked in a junkyard — a 2003...
iphone 14 iphone 14 plus in hand feature

iPhone 14 Is Secretly Hiding a Beloved Mac Feature

Friday September 30, 2022 3:24 am PDT by
The iPhone 14 and iPhone 14 Pro models bring over a longstanding Mac feature, but the setting to enable it is off by default. The feature, which is actually a new accessibility option, allows the iPhone to play a startup chime like the Mac. When enabled, the sound comes alongside a new shutdown chime. The Mac has featured a startup chime since 1987's Macintosh II, and the iconic "bong"...
Hero0005

Best Apple Deals of the Week: M2 MacBook Air Hits New All-Time Low Price at $1,049, Plus Sales on AirPods Pro and More

Friday September 30, 2022 9:05 am PDT by
This week's best Apple deals focus on the AirPods Pro, AirPods Pro 2, and M2 MacBook Air, including numerous all-time low prices on these devices. You'll also find up to 50 percent off discounts on Anker and Eufy accessories on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us...
iPhone 15 to Switch From Lightning to USB C in 2023 feature sans arrow

Kuo: iPhone 14 Pro Max Popularity Could Lead to More Differentiation Between iPhone 15 Pro and iPhone 15 Pro Max

Wednesday September 28, 2022 10:22 am PDT by
Apple has seen high demand for the 6.7-inch iPhone 14 Pro Max, which could lead the company to further differentiate the next-generation iPhone 15 Pro and Pro Max, according to Apple analyst Ming-Chi Kuo. Apple could add exclusive features to the iPhone 15 Pro Max in an effort to encourage more people to purchase the larger and more expensive device. Kuo last week said that Apple asked...