Tim Cook Shares Details on Acquisitions, Future of Mac and More at Shareholders Meeting

Apple's annual shareholders meeting took place this morning in a virtual format, allowing shareholders to vote on proposals and submit questions to Apple executives. Apple does not typically reveal product info in shareholder meetings, and 2021 was no exception. Much of what was said was a recap of the Q1 earnings results and a reiteration of Apple's policies on privacy, the environment, and other core values.

apple park drone june 2018 2
Apple CEO Tim Cook told shareholders that 2020 was a period of prolific innovation. "Apple makes the best, most useful, most innovative, most trusted products out there, and this year, we took that mission to another level," said Cook.

Cook declined to provide specific details on any upcoming products, but said there are "exciting things ahead for the iPhone" and "great things ahead for computing." Apple is working on new iPhone 13 models that will follow the iPhone 12 lineup, plus there are rumors of revamped and redesigned iMacs and MacBook Pro models that will feature even more powerful Apple silicon chips.

The AirPods Max are "hugely popular with reviewers and users alike," and the HomePod mini was described as "another hit" during the holiday season.

Cook said that Apple has acquired close to 100 companies over the course of the last six years. "We're not afraid to look at acquisitions of any size," said Cook. "Focus is on small, innovative companies that complement our products and help push them forward."

On the topic of the environment, Cook said that Apple is on track to meet its "most ambitious goal yet," which is to be carbon neutral across its entire supply chain by 2030. Meeting this goal is a companywide effort and that Apple's innovations and breakthroughs are setting it apart. "We firmly believe that all companies -- if they hope to be competitive in the future -- have to begin with leadership in this area," said Cook. Apple is also aiming to make all of its products without extracting anything from the earth in the future, and the "moonshot nature" of this goal has "created enormous energy internally" to make big changes. Apple in 2020 eliminated power adapters and headphones from ‌iPhone‌ packaging, which the company said was done to further environmental goals and reduce waste.

"I've always believed that the time to speak out is the time when you've got something to say," said Cook on a question asking why Apple was speaking out on privacy at this time. Cook said that he hopes Apple's efforts to improve privacy both in the App Store and in apps with App Privacy labels and App Transparency requirements will be a "ripple in the pond" moving the whole industry forward. Apple continues to support a comprehensive federal privacy law in the United States and worldwide laws and international agreements to protect the "fundamental rights of privacy everywhere."

On navigating the challenges of the pandemic, Cook said that Apple is still learning new things, but the "remarkable run of innovation and creativity" is a testament to employee resilience during a trying time. Apple employees adapted and collaborated better, but Cook said there is "no substitute for meeting face to face" and that most Apple employees "can't wait" to gather in the office again.

Cook also spoke on diversity and inclusion, pay equity at Apple, Apple TV+, ‌App Store‌ regulation, Apple's education goals, and, interestingly, Apple's identity.

In so many ways, the world has changed, but in fundamental ways, Apple has not. Apple is made up of people who want to spend their lives making things that enrich the lives of others, making them more fulfilled, more creative, and more human. We're comfortable saying no to a lot of things and laser focused on the areas where we can have the greatest impact, innovating relentlessly. Technology made by people, for people, and with people's well being in mind. At its best and most hopeful, technology should help us leave the world better than we found it.

Looking forward to the future, Cook said that he doesn't see challenges in 2021, but opportunities that will need to be managed "creatively, intelligently, and diligently." Cook said that across the current ‌iPhone‌, Mac, and Apple Watch product lineups, there's never been a set of products with a "greater degree of future potential."

Cook said that there's never been a more challenging environment that Apple has operated in than this year's pandemic, but he is optimistic about the future and Apple is always thinking about how to help communities emerge stronger, fair and equitable recovery, and "how all of that can be helped by world class technology that puts humanity at its heart."

Tag: AAPL

Top Rated Comments

LeadingHeat Avatar
10 months ago
Very diplomatic responses. Say what you will about the company, but Tim Cook is a fabulous CEO.
Score: 23 Votes (Like | Disagree)
AngerDanger Avatar
10 months ago

Cook said there is "no substitute for meeting face to face" and that most Apple employees "can't wait" to gather in the office again.
You know, I think there might be a way to meet face to face while remaining isolated… but it's not exactly carbon neutral.



Attachment Image
Score: 21 Votes (Like | Disagree)
Naraxus Avatar
10 months ago
Safe answers to softball questions.....
Score: 12 Votes (Like | Disagree)
macsplusmacs Avatar
10 months ago
Me need future Mac.

Me need m1X or m2.

Me tired of Intel blower fans in front of me.

WWDC?
Score: 10 Votes (Like | Disagree)
farewelwilliams Avatar
10 months ago
"In so many ways, the world has changed, but in fundamental ways, Apple has not."

Keeping the lightning port around would do that to you.
Score: 9 Votes (Like | Disagree)
jmgregory1 Avatar
10 months ago

When Ive left there appear to have been a number of comments from within Apple that Tim was very disinterested in technology, aesthetics and design.

Tim is a marketing guy and I wish they would hire someone with a hardware vision, that knows what actual pros (of all kinds, not just video producers) want.

The answers to these softball questions were so uninspiring they could've been given by any faceless politician.
Tim is not a marketing guy - in fact that's one complaint I have of him, he's not got the same kind of stage presence that others have (even excluding Steve Jobs from the list). Tim Cook is an ops guy. He's set the company up to do what it has so successfully - delivering huge volumes of products and services to a global market, building the brand up to one of the largest companies in the world.

Apple has a lot of people with "hardware vision" - those people who have taken part in development and launch of M1 Macs, AirPods, iPhone, iPad and iPad Pro, etc.

Not sure why you'd complain about his answers to the questions - do you expect him to share future product developments? Even Steve Jobs knew when to keep his trap shut about what they were working on.
Score: 7 Votes (Like | Disagree)

Related Stories

tim cook toronto star

Tim Cook's Compensation Was Comparatively Modest Among Highest-Paid CEOs of 2020

Tuesday June 1, 2021 5:39 am PDT by
Apple CEO Tim Cook's 14 million dollar pay in 2020 was relatively modest, compared to other S&P 500 CEOs, according to the Wall Street Journal. In its annual ranking of CEO pay and compensation, the Wall Street Journal revealed that Tim Cook earned $14,769,259 last year, which is only slightly more than the median $13.4 million pay across the Standard and Poor's 500 (S&P 500) index. The Wall ...
apple tv 4k design blue

CNBC Details 2015 Acquisition Talks Between Apple and Time Warner

Tuesday May 25, 2021 1:37 pm PDT by
Back in 2015, Apple considered purchasing Time Warner, with Apple iTunes chief Eddy Cue suggesting Apple bid on the media conglomerate. Discussions did not ultimately progress and there was no purchase, but CNBC today provided some previously unknown background information about the talks between the two companies. Eddy Cue met with Time Warner CEO Jeff Bewkes and former executive vice...
Tim Cook Feature Yellow

Apple CEO Tim Cook Testifies in Epic Games v. Apple Trial

Friday May 21, 2021 8:48 am PDT by
Today is the one of the last days of the Epic Games v. Apple trial, and Apple CEO Tim Cook has taken the stand to ask questions levied by both Apple and Epic lawyers. Cook's testimony won't be integral to the outcome of the trial, but what he has to say is of interest because this is the first time that he's testified in a legal case, which highlights the serious nature of this dispute....
0077UHgXly1gnrxf0b728j31hc0u0e0q

Tim Cook: 2020 Was Apple's 'Top Year of Innovation Ever'

Friday February 19, 2021 2:06 am PST by
In an interview with He Shijie, a senior at the Beijing University of Posts and Telecommunications, Apple CEO Tim Cook called 2020 Apple's "top year of innovation ever." In 2020, Apple released a number of new products, ranging from the iPhone 12 lineup, to brand new iPads, the Apple Watch Series 6 and SE, and of course, new Apple Silicon Macs. Putting all of that together, Tim Cook says...
maxresdefault

Apple CEO Tim Cook and Malala Yousafzai Talk Coding, Activism and More

Thursday June 3, 2021 12:04 pm PDT by
Apple CEO Tim Cook and Malala Yousafzai recently sat down for an interview as part of British Vogue's Conversation series, where the two talked about life after COVID, Yousafzai's and Apple's activism, the importance of education and learning to code, and more. Apple has partnered with the Malala Fund to support girls' education, helping the organization by assisting with technology,...
apple park drone june 2018 2

Apple Employees Asked to Return to Offices for Three Days a Week Starting in September

Wednesday June 2, 2021 3:58 pm PDT by
Apple corporate employees will be returning to the office for three days a week starting in early September, Apple CEO Tim Cook told workers today in a memo that was seen by The Verge. "For all that we've been able to achieve while many of us have been separated, the truth is that there has been something essential missing from this past year: each other," Cook said in the memo. "Video...
app store blue banner

Judge Grills Tim Cook on App Store Policies as End of of Epic Games v. Apple Trial Approaches

Friday May 21, 2021 12:48 pm PDT by
Apple CEO Tim Cook testified in the Epic Games v. Apple trial today, and some of the final questioning by Judge Yvonne Gonzalez-Rogers did not appear to go in Apple's favor. She spent several minutes grilling Cook on Apple's App Store policies and some of the statements that he made. "You said you want to give users control, so what's the problem with allowing users to have a cheaper option...
tim cook data privacy day

Apple CEO Tim Cook: Privacy is 'One of the Top Issues of the Century'

Thursday January 28, 2021 4:23 pm PST by
Apple CEO Tim Cook this morning spoke at the virtual Computers, Privacy, and Data Protection conference where he discussed Facebook's business model and Apple's upcoming enforcement of App Tracking Transparency, and afterwards, he elaborated on some of his speech in an interview with Fast Company. Cook said that privacy is "one of the top issues of the century" and that it's important to put ...
tim cook mark zuckerberg

Tim Cook Urged Mark Zuckerberg to Delete User Data From 3rd Party Apps in Private 2019 Meeting

Monday April 26, 2021 4:33 am PDT by
At a private meeting on the sidelines of an informal gathering of tech and social media executives in July of 2019 in Sun Valley, Idaho, Apple CEO Tim Cook urged Facebook CEO and founder Mark Zuckerberg to delete all user information his company has collected from third-party apps, according to The New York Times. According to the Times, the executives met annually at the conference...
apple park drone june 2018 2

Apple Offers Employees Paid Time Off to Get Vaccinated

Monday March 29, 2021 12:12 pm PDT by
To encourage employees to get the COVID-19 vaccine, Apple is offering paid time off for vaccine appointments and paid sick leave for those who experience side effects, reports Bloomberg. Apple does not have its own supply of vaccines and is not providing shots to workers, so employees will be required to get vaccines through their state's medical facilities. Since last spring, Apple's...