Tim Cook Shares Details on Acquisitions, Future of Mac and More at Shareholders Meeting

Apple's annual shareholders meeting took place this morning in a virtual format, allowing shareholders to vote on proposals and submit questions to Apple executives. Apple does not typically reveal product info in shareholder meetings, and 2021 was no exception. Much of what was said was a recap of the Q1 earnings results and a reiteration of Apple's policies on privacy, the environment, and other core values.

apple park drone june 2018 2
Apple CEO Tim Cook told shareholders that 2020 was a period of prolific innovation. "Apple makes the best, most useful, most innovative, most trusted products out there, and this year, we took that mission to another level," said Cook.

Cook declined to provide specific details on any upcoming products, but said there are "exciting things ahead for the iPhone" and "great things ahead for computing." Apple is working on new iPhone 13 models that will follow the ‌iPhone‌ 12 lineup, plus there are rumors of revamped and redesigned iMacs and MacBook Pro models that will feature even more powerful Apple silicon chips.

The AirPods Max are "hugely popular with reviewers and users alike," and the HomePod mini was described as "another hit" during the holiday season.

Cook said that Apple has acquired close to 100 companies over the course of the last six years. "We're not afraid to look at acquisitions of any size," said Cook. "Focus is on small, innovative companies that complement our products and help push them forward."

On the topic of the environment, Cook said that Apple is on track to meet its "most ambitious goal yet," which is to be carbon neutral across its entire supply chain by 2030. Meeting this goal is a companywide effort and that Apple's innovations and breakthroughs are setting it apart. "We firmly believe that all companies -- if they hope to be competitive in the future -- have to begin with leadership in this area," said Cook. Apple is also aiming to make all of its products without extracting anything from the earth in the future, and the "moonshot nature" of this goal has "created enormous energy internally" to make big changes. Apple in 2020 eliminated power adapters and headphones from ‌iPhone‌ packaging, which the company said was done to further environmental goals and reduce waste.

"I've always believed that the time to speak out is the time when you've got something to say," said Cook on a question asking why Apple was speaking out on privacy at this time. Cook said that he hopes Apple's efforts to improve privacy both in the App Store and in apps with App Privacy labels and App Transparency requirements will be a "ripple in the pond" moving the whole industry forward. Apple continues to support a comprehensive federal privacy law in the United States and worldwide laws and international agreements to protect the "fundamental rights of privacy everywhere."

On navigating the challenges of the pandemic, Cook said that Apple is still learning new things, but the "remarkable run of innovation and creativity" is a testament to employee resilience during a trying time. Apple employees adapted and collaborated better, but Cook said there is "no substitute for meeting face to face" and that most Apple employees "can't wait" to gather in the office again.

Cook also spoke on diversity and inclusion, pay equity at Apple, Apple TV+, ‌App Store‌ regulation, Apple's education goals, and, interestingly, Apple's identity.

In so many ways, the world has changed, but in fundamental ways, Apple has not. Apple is made up of people who want to spend their lives making things that enrich the lives of others, making them more fulfilled, more creative, and more human. We're comfortable saying no to a lot of things and laser focused on the areas where we can have the greatest impact, innovating relentlessly. Technology made by people, for people, and with people's well being in mind. At its best and most hopeful, technology should help us leave the world better than we found it.

Looking forward to the future, Cook said that he doesn't see challenges in 2021, but opportunities that will need to be managed "creatively, intelligently, and diligently." Cook said that across the current ‌iPhone‌, Mac, and Apple Watch product lineups, there's never been a set of products with a "greater degree of future potential."

Cook said that there's never been a more challenging environment that Apple has operated in than this year's pandemic, but he is optimistic about the future and Apple is always thinking about how to help communities emerge stronger, fair and equitable recovery, and "how all of that can be helped by world class technology that puts humanity at its heart."

Tag: AAPL

Popular Stories

Apple WWDC24 Apple Intelligence hero 240610

Apple Explains iPhone 15 Pro Requirement for Apple Intelligence

Wednesday June 19, 2024 4:48 am PDT by
With iOS 18, iPadOS 18, and macOS Sequoia, Apple is introducing a new personalized AI experience called Apple Intelligence that uses on-device, generative large-language models to enhance the user experience across iPhone, iPad, and Mac. These new AI features require Apple's latest iPhone 15 Pro and iPhone 15 Pro Max models to work, while only Macs and iPads with M1 or later chips will...
Apple Intelligence General Feature

Apple Intelligence Features Not Coming to European Union at Launch Due to DMA

Friday June 21, 2024 9:44 am PDT by
Apple today said that European customers will not get access to the Apple Intelligence, iPhone Mirroring, and SharePlay Screen Sharing features that are coming to the iPhone, iPad, and Mac this September due to regulatory issues related to the Digital Markets Act. In a statement to Financial Times, Apple said that there will be a delay as it works to figure out how to make the new...
iPhone 16 Pro Max Generic Feature 2

5 Biggest Changes Rumored for iPhone 16 Pro Max

Wednesday June 19, 2024 5:00 am PDT by
Given Apple's rumored plan to add an all-new high-end tier to its iPhone 17 series in 2025, this could be the year for Apple to bring its boldest "Pro Max" model to the table — the kind of iPhone 16 upgrade that stands tall above its siblings, both figuratively and literally. If you have been holding out for the iPhone 16 Pro Max, here are five of the biggest changes rumored to be coming...
Apple Vision Pro 2 Feature 2

Apple Reportedly Suspends Work on Vision Pro 2

Tuesday June 18, 2024 8:17 am PDT by
Apple has suspended work on the second-generation Vision Pro headset to singularly focus on a cheaper model, The Information reports. Apple was widely believed to have plans to divide its Vision product line into two models, with one "Pro" model and one lower-cost standard model. The company is said to have been deprioritizing the next Vision Pro headset over the past year, gradually...
back to school 2024

Apple's 2024 Back to School Sale Launches, Up to $150 Gift Card With Mac or iPad

Thursday June 20, 2024 4:29 am PDT by
Apple has launched its annual Back to School promotion for college students in the United States. This year's promotion offers a free Apple gift card with the purchase of an eligible Mac or iPad. Apple is also offering students 20% off AppleCare+ plans. Apple is offering a $150 gift card with any new MacBook Air, MacBook Pro, or iMac, and a $100 gift card with the purchase of any new M4 iPad ...
iOS 17

Apple Releases First Public Beta of iOS 17.6

Thursday June 20, 2024 10:18 am PDT by
Apple today seeded the first betas of upcoming iOS 17.6 and iPadOS 17.6 updates to public beta testers, with the betas coming a few days after the initial iOS and iPadOS 17.6 developer betas. Public beta testers can get the beta by opening up the Settings app, going to the Software Update section, tapping on the "Beta Updates" option, and toggling on the iOS 17 or iPadOS 17 Public Beta....

Top Rated Comments

LeadingHeat Avatar
44 months ago
Very diplomatic responses. Say what you will about the company, but Tim Cook is a fabulous CEO.
Score: 23 Votes (Like | Disagree)
AngerDanger Avatar
44 months ago

Cook said there is "no substitute for meeting face to face" and that most Apple employees "can't wait" to gather in the office again.
You know, I think there might be a way to meet face to face while remaining isolated… but it's not exactly carbon neutral.



Attachment Image
Score: 21 Votes (Like | Disagree)
Naraxus Avatar
44 months ago
Safe answers to softball questions.....
Score: 12 Votes (Like | Disagree)
macsplusmacs Avatar
44 months ago
Me need future Mac.

Me need m1X or m2.

Me tired of Intel blower fans in front of me.

WWDC?
Score: 10 Votes (Like | Disagree)
farewelwilliams Avatar
44 months ago
"In so many ways, the world has changed, but in fundamental ways, Apple has not."

Keeping the lightning port around would do that to you.
Score: 9 Votes (Like | Disagree)
jmgregory1 Avatar
44 months ago

When Ive left there appear to have been a number of comments from within Apple that Tim was very disinterested in technology, aesthetics and design.

Tim is a marketing guy and I wish they would hire someone with a hardware vision, that knows what actual pros (of all kinds, not just video producers) want.

The answers to these softball questions were so uninspiring they could've been given by any faceless politician.
Tim is not a marketing guy - in fact that's one complaint I have of him, he's not got the same kind of stage presence that others have (even excluding Steve Jobs from the list). Tim Cook is an ops guy. He's set the company up to do what it has so successfully - delivering huge volumes of products and services to a global market, building the brand up to one of the largest companies in the world.

Apple has a lot of people with "hardware vision" - those people who have taken part in development and launch of M1 Macs, AirPods, iPhone, iPad and iPad Pro, etc.

Not sure why you'd complain about his answers to the questions - do you expect him to share future product developments? Even Steve Jobs knew when to keep his trap shut about what they were working on.
Score: 7 Votes (Like | Disagree)