Apple CEO Tim Cook Visited 'For All Mankind' Set and 'Got Lost' in Consoles and Keyboards

"For All Mankind" is one of Apple's most popular TV shows, and to promote the launch of the second season, series creator Ronald D. Moore this week did an interview with The Hollywood Reporter where he shared details on what it's like working with Apple.

for all mankind apple tv plus
Moore was recruited to work on "For All Mankind" when Apple TV+ leads Jamie Erlicht and Zack Van Amburg contacted him about a new NASA show. Moore had previously worked with the two at Sony, and there was a "certain familiarity" of how things would be done.

There were, however, some growing pains to work out as a tech company made its way into media. Moore said that he was not used to having to get feedback from corporate before making decisions.

It's a tech company that is getting into entertainment and there were growing pains to figure out. As I started working with Apple, I'm not used to people saying things like, "Well, Cupertino hasn't weighed in on that." The first year was a lot of growing pains of any company setting out to do something for the first time but it was greatly aided by the fact that I knew so many of the people who were in the Apple TV+ division.

Apple CEO Tim Cook visited the set of "For All Mankind," and Moore says that during his visit, he "got lost" in the vintage consoles and the keyboards that were used in the show. Moore says that he was warmly received in Cupertino, and it was clear that the show interested Apple "emotionally and very personally" as well as in a business sense.

They were interested how we were portraying technology, how fast is the technology going to evolve in the show. [Apple CEO] Tim Cook came to the set and sat at the Mission Control consoles and enjoyed himself. He got lost in the consoles the keyboards: "Oh yeah, I remember this kind of CRT." I would go to Cupertino for various things and was always [warmly received]: "For All Mankind, I love that show! I was a huge fan of the space program." I'd walk down the corridors and you would just see pictures of astronauts and space and it was clear that there is a great fondness and love within the tech world for the space program and for NASA. We were doing something that not only interested them on a business sense but it was also appealing to something that touched them all emotionally and very personally as well.

Apple has been more heavily promoting ‌Apple TV+‌ content in recent weeks. The company launched an augmented reality app and podcast to accompany "For All Mankind," and several other series creators like M. Night Shyamalan have also been doing interviews with the media.

The directors for "Wolfwalkers," a recently released animated movie from Irish animation studio Cartoon Saloon, this week spoke with Deadline. Cartoon Saloon is known for several animated movies that highlight Irish folklore, including "Song of the Sea" and "Wolfwalkers," and the interview is worth checking out for those interested in the company's work.

Cartoon Saloon has an "epic" feature-quality hand-drawn animated series that's coming to ‌Apple TV+‌ in the future, but it has yet to be announced.

Popular Stories

iOS 18 CarPlay Feature

iOS 18 Adds These 5 New Features to CarPlay

Thursday June 13, 2024 7:44 am PDT by
Apple did not mention CarPlay during its WWDC keynote this week, but iOS 18 includes a handful of new features for the in-car software. Overall, there is not a whole lot new for CarPlay on iOS 18, with changes seemingly limited to the Messages and Settings apps so far. Below, we recap everything new for CarPlay on iOS 18. New for CarPlay on iOS 18 1. Contact Photos in Messages App...
ios 18 button bulge

iOS 18 Adds Pop-Out Bezel Animation When Pressing iPhone Buttons

Tuesday June 11, 2024 10:40 am PDT by
iOS 18 includes a small but interesting change for the buttons on the iPhone, adding more of a visual element when changing volume, activating the Action button, or locking the screen. When you press an iPhone button in iOS 18, the display bezel bulges outward slightly. This feature is available for the volume buttons, Action button and the power button, and it will also likely be used for...
iOS 18 Mock iPhone 16 Feature Gray

Revealed: iOS 18 Works With These iPhone Models

Monday June 10, 2024 3:57 am PDT by
iOS 18 will be compatible with the same iPhone models as iOS 17, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS updates. iOS 18 will be compatible with the iPhone XR, and hence also the iPhone XS and iPhone XS Max models with the same A12 Bionic chip, but older iPhone models will miss out. Here is the full...
maxresdefault

First Look at Messages via Satellite in iOS 18

Thursday June 13, 2024 11:29 am PDT by
Apple has been gradually expanding its suite of satellite connectivity features for iPhone, and iOS 18 brings a significant new one in the form of Messages via satellite. The feature allows users to send and receive iMessages and SMS texts, including emoji and Tapbacks, while out of range of cellular and Wi-Fi networks. CNET met up with Apple's senior director of platform product marketing,...
iOS 18 Siri Integrated Feature

Massive iPhone Upgrade Coming This Week But These Devices Will Miss Out

Sunday June 9, 2024 1:25 pm PDT by
Apple is planning a major AI overhaul in iOS 18, with a feature set it is referring to as "Apple Intelligence." However, these new features will not work on older iPhones, even if they do appear on the new operating system's device compatibility list. Apple's initial AI roadmap for iOS 18 is said to come in two parts: Basic AI features that will be processed on-device, and more advanced...
Generic iOS 18 Feature Real Mock

Your iPhone 15 Can Show the Time When It's Out of Battery in iOS 18

Wednesday June 12, 2024 2:57 pm PDT by
The iPhone has had a Power Reserve function that holds back a small amount of battery life to allow features like Find My and NFC unlocking to work even when your device has died, and in iOS 18, Apple seems to be improving the feature further for the iPhone 15 models. As demonstrated on Reddit, when the battery on an iPhone running iOS 18 is exhausted, the phone can continue to show the time ...

Top Rated Comments

longofest Avatar
43 months ago
For All Mankind is the one TV+ show that I watch... and it really is good.
Score: 20 Votes (Like | Disagree)
rizzo41999 Avatar
43 months ago
Personally, I really like this show.
Score: 11 Votes (Like | Disagree)
GeoStructural Avatar
43 months ago
This is for all those who say Apple does not interfere with the shows' content. They definitely do, and you can see that in the social undertones they have.

I do wish Apple TV+ succeeds, I hope they find that one show people would rave or die to watch, and hopefully they give creators the liberty to produce something appealing without measures or political correctness.
Score: 10 Votes (Like | Disagree)
Icaras Avatar
43 months ago
For All Mankind is soooooo good. In Ron Moore we trust.
Score: 7 Votes (Like | Disagree)
Rafterman Avatar
43 months ago

Apple isn't doing anything that ABC, CBS, NBC, etc. don't also do.
Yep, the "suits" interfering in a production is a long Hollywood staple, going back 100 years.
Score: 6 Votes (Like | Disagree)
GeoStructural Avatar
43 months ago

Apple isn't doing anything that ABC, CBS, NBC, etc. don't also do.
I disagree, CBS has How I met your mother, Two and a half men, Survivor, CSI, The good wife, The Big Bang theory... NBC has House, Law & Order, Will and Grace, and I could still name more shows that are not necessarily built up on where Apple seems to be going.
Score: 5 Votes (Like | Disagree)