Bloomberg Story Breaks Down Apple's Unrivaled Success Under Tim Cook's Leadership
Bloomberg has published an in-depth piece by journalists Austin Carr and Mark Gurman about the rise of Apple under Tim Cook's leadership, covering several attributes of the CEO that took over from Steve Jobs, including his diplomatic acumen, operational prowess, eye for detail, and manifest success in making Apple one of the biggest companies in the history of modern business.

The story touches on a number of topics in the recent history of Apple's meteoric rise under Cook's leadership, including the political sensitivities of outsourcing production to China, Cook's relationship with current and former U.S. presidents, his cost-conscious approach to new products, and the strategic difficulties of managing Apple's product diversification in a global-spanning supply chain.
Other highlights include:
- Steve Jobs' blunt response when President Obama asked him why Apple couldn't make the iPhone in the U.S.
- Tim Cook's unrelenting work ethic.
- Cook's unlikely friendship with President Trump, and Apple's silence in the face of falsehoods propagated by the former president about Apple production coming back to the U.S.
- Supply chain managers' alarm upon seeing the initial design of the 2013 "trashcan" Mac Pro.
- Internal pressure at Apple to decouple from China over censorship, human-rights violations, and criticism about labor conditions at mainland factories.
- Apple's continued success in the face of the global health crisis.
- Apple's fightback against claims of the company's "monopoly power" and its ongoing feud with big name software developers and social media platforms like Spotify, Epic Games, and Facebook.
For all the details, be sure to check out the full long read over on Bloomberg.
Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.
Popular Stories
iOS 18.3 was released last month, so the first iOS 18.4 beta should be coming soon. iOS 18.4 is expected to be a more substantial update for the iPhone, with several new features and changes related to Apple Intelligence and beyond.
Apple's website suggests that iOS 18.4 will be released in April, following beta testing. Below, we outline what to expect from the update so far.
Apple...
If you pay for iCloud storage on your iPhone, Apple has a new perk for you, at no additional cost.
iCloud+ is the official name for Apple's paid iCloud storage plans, which range from 50GB for $0.99 per month to 12TB for $59.99 per month in the United States. iCloud+ plans already come with multiple perks for free, such as Hide My Email and HomeKit Secure Video, and now there is another one...
Apple's next-generation iPhone SE could debut as soon as next week with a launch to follow later in February, reports Bloomberg's Mark Gurman. Apple isn't expected to hold an event for the iPhone SE 4, and will instead unveil the device through a press release.
The iPhone SE 4 is expected to have an iPhone 14-style design, with Apple eliminating the thick bezels and Touch ID Home button of...
Apple is internally testing iOS 18.3.1 for iPhones, according to our website's analytics logs, which have been a consistently reliable indicator of upcoming iOS versions. The software update should be released within the next few weeks.
iOS 18.3.1 should be a minor update that addresses software bugs and/or security vulnerabilities. Apple Intelligence notification summaries for news and...
Apple hasn't refreshed the Apple TV since 2022, but rumors suggest that we're finally going to get an update in 2025. We don't have a full picture of what to expect yet, but we have some hints on what's coming.
Subscribe to the MacRumors YouTube channel for more videos.
Updated A-Series Chip
The current Apple TV 4K uses the A15 Bionic chip that was in the iPhone 13 lineup, and it's time for...
The British government has secretly demanded that Apple give it blanket access to all encrypted user content uploaded to the cloud, reports The Washington Post.
The undisclosed order is said to have been issued last month, and requires that Apple creates a back door that allows UK security officials unencumbered access to encrypted user data worldwide – an unprecedented demand not before...
Last year, we reported that Apple sued its former software engineer Andrew Aude for providing journalists with confidential information about the company's future plans, including details about the Journal app, Vision Pro headset, and more.
As reported by 9to5Mac, the Superior Court of Santa Clara County on Thursday dismissed the lawsuit after Apple and Aude reached an agreement to resolve...
The end of an 18-year era is on the horizon for the iPhone.
Apple reportedly plans to announce a new iPhone SE as soon as next week, and the device is expected to feature a full-screen design with Face ID, instead of a Touch ID home button. That means Apple will no longer sell any new iPhone models with a home button, for the first time since the original iPhone launched.
The home button...