Netflix 'Shuffle Play' Feature Rolling Out to All Users Later This Year
Netflix is planning to roll out a new "Shuffle Play" feature to users this year following a successful period of testing, the company announced Tuesday during its Q4 2020 earnings.
Image via TechCrunch
Noting the feature briefly during the call, Netflix said it would give "members the ability to choose to instantly watch a title chosen just for them, versus browse."
According to TechCrunch, Shuffle Play places a big button on the Netflix home screen under the user's profile icon. When the button's selected, Netflix randomly plays content that the service's personalization algorithms think the user will like.
Content can include a movie that has recently been played, something saved to the user's watch list, or a title that is similar to something they've already watched, for example.
A variation of the feature has also been spotted in the TV app's sidebar navigation menu. When selected, the question "Not sure what to watch?" is displayed and the page goes on to explain how Shuffle Play works.
Shuffle Play is still only being tested on TVs right now, but the company said the feature, which may yet take another name, will reach all users worldwide sometime in the first half of 2021.
Shuffle Play is just the latest feature that Netflix has tested in search of a better way to connect users to something to watch. In April 2019 it began testing a feature on mobile that allowed users to "Play a Popular Episode" of certain TV shows, without having to scroll through and pick which one they want to watch.
Popular Stories
Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works.
We're waiting on 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips, with few changes other than the processor upgrade. There won't be any tweaks to the design or the display, but later this...
Wednesday February 11, 2026 10:07 am PST by
Juli CloverApple today released iOS 26.3 and iPadOS 26.3, the latest updates to the iOS 26 and iPadOS 26 operating systems that came out in September. The new software comes almost two months after Apple released iOS 26.2 and iPadOS 26.2.
The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update.
According to Apple's release notes, ...
It has been a slow start to 2026 for Apple product launches, with only a new AirTag and a special Apple Watch band released so far. We are still waiting for MacBook Pro models with M5 Pro and M5 Max chips, the iPhone 17e, a lower-cost MacBook with an iPhone chip, long-rumored updates to the Apple TV and HomePod mini, and much more.
Apple is expected to release/update the following products...
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report said the iPhone 17e will be announced in a press release on the Apple Newsroom website, so do not expect an event for this device specifically.
The iPhone 17e will be a spec-bumped successor to the iPhone 16e. Rumors claim the device will have four key...
Apple acquired Canadian graph database company Kuzu last year, it has emerged.
The acquisition, spotted by AppleInsider, was completed in October 2025 for an undisclosed sum. The company's website was subsequently taken down and its Github repository was archived, as is commonplace for Apple acquisitions.
Kuzu was "an embedded graph database built for query speed, scalability, and easy of ...
