CES 2021: LG Teases 'World's First Rollable Smartphone'

LG announced it will launch the world's first rollable smartphone this year, as it offered a sneak peek of the device at CES 2021 with a five-second teaser video.

LG rollable display ces 2021
The clip features a smartphone held in landscape orientation as the display rolls in from an expanded tablet-style form factor screen into a more compact chassis.

The hybrid handset is said to be based on flexible organic light-emitting diode technology, which is reportedly being supplied by China's BOE Technology Group, although the specifics of the tech remain unclear. Speaking at CES, the company told Nikkei Asia that the product would be officially released later this year:

"Our management wanted to show that it is a real product, as there were many rumors around the rollable phone," said Ken Hong, a spokesman for LG. "As it is released at ‌CES 2021‌, I can tell that it will be launched this year."

lg rollable smartphone
LG's rollable display follows the moderate success of Samsung foldable smartphones, and comes as the LG's phone business is struggling financially due to stiff competition from the likes of Samsung, Huawei and Apple.

Apple has explored rollable displays in the past, based on patents from the company. In March 2020, a patent attributed to Apple appeared on the U.S. Patent and Trademark Office that describes an "Electronic device with flexible display structures."

The patent details a flexible display that can be wrapped around one or more internal roller mechanisms, allowing the screen to expand out of the chassis. A rigid section remains to house the printed circuit boards and other electronic components, but with the addition of the rollable display layers.

apple patent rollable display
"Elongated bistable support members may run along the edges of the display or may be overlapped by a central active area of the display to help stiffen and support the display in its extended position," explains the patent, which conceives the technology as adaptable to anything from a smartphone to a smartwatch.

As with all Apple patents, there's no indication that Apple has plans to bring such a device to market, but it is interesting to see what sorts of future solutions Apple is eyeing as it seeks to innovate beyond current consumer-use technologies.

Tags: LG, CES 2021

Top Rated Comments

33man Avatar
13 weeks ago
Code name : Papyrus

and Egyptians will start a patent dispute :):p



Attachment Image
Score: 29 Votes (Like | Disagree)
Wyvernspirit Avatar
13 weeks ago
Earth Final Conflict anyone?

Attachment Image
Score: 8 Votes (Like | Disagree)
neuropsychguy Avatar
13 weeks ago
We will be able to scroll on our scrolls. That patent is for the new iScroll.
Score: 8 Votes (Like | Disagree)
Johns12 Avatar
13 weeks ago
Oh my. Already nine posts and not one saying, we don't need this, stupid idea, solving no problem, etc. I am happy to see tech advances being looked at through the prism of creativeness.
Score: 8 Votes (Like | Disagree)
coredev Avatar
13 weeks ago
It really looks like CGI to me, this whole shape shifting.
That isn't to say that they have actual prototypes of it.
Score: 6 Votes (Like | Disagree)
DaRev Avatar
13 weeks ago
Rollable screens are exciting, I’d rather see them on tablets than phones since phones get tossed around more.
Score: 4 Votes (Like | Disagree)

Top Stories

siir apple event april 20

Siri Reveals Apple Event Planned for Tuesday, April 20

Tuesday April 13, 2021 12:04 am PDT by
Siri has apparently prematurely revealed that Apple plans to hold an event on Tuesday, April 20, where the company is expected to reveal brand new iPad Pro models and possibly its long-awaited AirTags trackers. Subscribe to the MacRumors YouTube channel for more videos. Upon being asked "When is the next Apple Event," Siri is currently responding with, "The special event is on Tuesday, April...
apple event spring loaded

Apple's 'Spring Loaded' Event Officially Announced for Tuesday, April 20

Tuesday April 13, 2021 9:04 am PDT by
Following an overnight leak by Siri, Apple today officially announced that it will be holding a special "Spring Loaded" event on Tuesday, April 20 at 10:00 a.m. Pacific Time at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. As with all of Apple's 2020 events, the April 2021 event will be a digital-only gathering with no members of the media invited to attend in...
pixel watch prosser leak

Google Pixel Watch Allegedly Leaks with Circular Design, Rumored to Launch in October

Monday April 12, 2021 2:49 am PDT by
Renders of Google's first smartwatch, codenamed "Rohan," have been shared by Jon Prosser, showing that Google plans to adopt a circular design for its flagship wearable watch. Prosser shared the renders in an episode of his YouTube show "Front Page Tech," in which he claims they were made based on marketing material he had seen from a source within Google. The renders show that the Pixel...
Google maps feaure green

Google Maps App for iOS Finally Updated After Four Months

Monday April 12, 2021 10:03 am PDT by
Following the completed rollout of App Privacy labels for its App Store apps, Google today updated the Google Maps app for the first time in four months. Apple in December began requiring all new app submissions and app updates to include App Privacy labels, detailing the data that is collected by the app so consumers know what they're sharing. Google didn't begin implementing App Privacy ...
AppleTV and HomePod Feature

Bloomberg: Apple Working on New Apple TV With Integrated HomePod Speaker and FaceTime Camera

Monday April 12, 2021 3:32 am PDT by
Apple is working on a combined Apple TV with HomePod speaker that has a camera for video calls through a connected television set, according to Bloomberg's Mark Gurman. From the report: The company is working on a product that would combine an Apple TV set-top box with a HomePod speaker and include a camera for video conferencing through a connected TV and other smart-home functions,...
samsung experience 1

Samsung's 'iTest' Lets You Try a Galaxy Device on Your iPhone

Thursday April 8, 2021 12:42 pm PDT by
Samsung has launched "iTest," an interactive website experience that's designed to allow iPhone users to test out Android on a Galaxy device, or "sample the other side," as Samsung puts it. Subscribe to the MacRumors YouTube channel for more videos. The iTest website is being advertised in New Zealand, according to a MacRumors reader who came across the feature. Visiting the iTest website on...
epic iap feature 3

Tim Cook Says App Store Would Become a 'Flea Market' if Third-Party Payment Systems Were Allowed

Monday April 12, 2021 9:41 am PDT by
In a recent interview with the Toronto Star, Apple CEO Tim Cook spoke about a wide variety of topics, ranging from App Tracking Transparency to Apple's ongoing legal battle over App Store policies with Fortnite creator Epic Games. Notably, Cook said that Epic Games' desire for Apple to let developers offer their own payment systems in apps "would make the App Store a flea market":At the...
tim cook toronto star

Tim Cook Says Apple is 'Not Against Digital Advertising' Ahead of iOS 14.5 Launch With App Tracking Transparency

Monday April 12, 2021 8:00 am PDT by
Starting with iOS 14.5, iPadOS 14.5, and tvOS 14.5, Apple will be requiring apps to receive a user's permission to track their activity for targeted advertising purposes, as part of a privacy measure known as App Tracking Transparency. Ahead of App Tracking Transparency being enforced, Apple CEO Tim Cook has participated in a privacy-focused interview with the Toronto Star, telling the...
a13 bionic mockup

Apple Made Sudden Security Changes to its Chips in Fall 2020

Monday April 12, 2021 8:15 am PDT by
Apple made unusual mid-production hardware changes to the A12, A13, and S5 processors in its devices in the fall of 2020 to update the Secure Storage Component, according to Apple Support documents. According to an Apple Support page, spotted by Twitter user Andrew Pantyukhin, Apple changed the Secure Enclave in a number of products in the fall of 2020:Note: A12, A13, S4, and S5 products...
HomePod G4 Feature

Bloomberg: Future HomePod May Feature iPad Connected Via Robotic Arm to Track Users Around The Room During FaceTime Calls

Monday April 12, 2021 3:50 am PDT by
In a report outlining a possible Apple TV with a combined HomePod and camera, Bloomberg's Mark Gurman says that Apple is exploring a future high-end HomePod speaker that could include an iPad connected via a robotic arm that tracks and follows users around a room. From the report: The Cupertino, California-based technology giant, is also mulling the launch of a high-end speaker with a touch ...