CES 2021: LG Teases 'World's First Rollable Smartphone'

LG announced it will launch the world's first rollable smartphone this year, as it offered a sneak peek of the device at CES 2021 with a five-second teaser video.

LG rollable display ces 2021
The clip features a smartphone held in landscape orientation as the display rolls in from an expanded tablet-style form factor screen into a more compact chassis.

The hybrid handset is said to be based on flexible organic light-emitting diode technology, which is reportedly being supplied by China's BOE Technology Group, although the specifics of the tech remain unclear. Speaking at CES, the company told Nikkei Asia that the product would be officially released later this year:

"Our management wanted to show that it is a real product, as there were many rumors around the rollable phone," said Ken Hong, a spokesman for LG. "As it is released at CES 2021, I can tell that it will be launched this year."

lg rollable smartphone
LG's rollable display follows the moderate success of Samsung foldable smartphones, and comes as the LG's phone business is struggling financially due to stiff competition from the likes of Samsung, Huawei and Apple.

Apple has explored rollable displays in the past, based on patents from the company. In March 2020, a patent attributed to Apple appeared on the U.S. Patent and Trademark Office that describes an "Electronic device with flexible display structures."

The patent details a flexible display that can be wrapped around one or more internal roller mechanisms, allowing the screen to expand out of the chassis. A rigid section remains to house the printed circuit boards and other electronic components, but with the addition of the rollable display layers.

apple patent rollable display
"Elongated bistable support members may run along the edges of the display or may be overlapped by a central active area of the display to help stiffen and support the display in its extended position," explains the patent, which conceives the technology as adaptable to anything from a smartphone to a smartwatch.

As with all Apple patents, there's no indication that Apple has plans to bring such a device to market, but it is interesting to see what sorts of future solutions Apple is eyeing as it seeks to innovate beyond current consumer-use technologies.

Tags: LG, CES 2021

Top Rated Comments

33man Avatar
10 months ago
Code name : Papyrus

and Egyptians will start a patent dispute :):p



Attachment Image
Score: 29 Votes (Like | Disagree)
Wyvernspirit Avatar
10 months ago
Earth Final Conflict anyone?

Attachment Image
Score: 8 Votes (Like | Disagree)
neuropsychguy Avatar
10 months ago
We will be able to scroll on our scrolls. That patent is for the new iScroll.
Score: 8 Votes (Like | Disagree)
Johns12 Avatar
10 months ago
Oh my. Already nine posts and not one saying, we don't need this, stupid idea, solving no problem, etc. I am happy to see tech advances being looked at through the prism of creativeness.
Score: 8 Votes (Like | Disagree)
coredev Avatar
10 months ago
It really looks like CGI to me, this whole shape shifting.
That isn't to say that they have actual prototypes of it.
Score: 6 Votes (Like | Disagree)
DaRev Avatar
10 months ago
Rollable screens are exciting, I’d rather see them on tablets than phones since phones get tossed around more.
Score: 4 Votes (Like | Disagree)

Related Stories

PMClogonewer

Apple Ordered to Pay $309 Million for Infringing DRM Patent

Saturday March 20, 2021 3:01 am PDT by
A federal jury in Texas has ordered Apple to pay around $308.5 million to a local licensing firm for infringing a patent related to digital rights management, reports Bloomberg. Following a five-day trial, jurors on Friday said Apple must pay running loyalty fees to Texas-based Personalized Media Communications (PMC). A running loyalty is generally based on the amount of sales of a product...
matte black macbook pro colorware

Apple Researching High-End Titanium MacBook Casings With Unique Textured Finish

Tuesday January 26, 2021 7:10 am PST by
Apple is researching the use of processed titanium with unique properties for future MacBooks, iPads, and iPhones, according to a newly-granted patent application. In a filing titled "Titanium parts having a blasted surface texture," granted by the U.S. Patent and Trademark Office and spotted by Patently Apple, Apple explains how various devices could adopt titanium casings with a...
Apple car wheel icon feature triad

Apple Car May Initially Be Made in Small Numbers by LG Magna e-Powertrain

Tuesday April 13, 2021 5:40 am PDT by
Apple is "very near" to signing an agreement with LG and Magna to build its long-rumored electric vehicle, according to The Korea Times. LG Electronics has publicly undertaken a joint venture with the Canada-based automotive supplier Magna International, in a collaboration preliminarily titled "LG Magna e-Powertrain." LG Magna e-Powertrain is currently valued at $1 billion and will...
Apple new macbookpro wallpaper screen 11102020

Apple Researching 'Deployable Feet' to Enhance MacBook Pro Cooling

Thursday March 25, 2021 9:07 am PDT by
Apple is researching the use of "deployable feet" on the MacBook Pro to aid cooling, according to a newly-published patent application. The patent application, first spotted by Patently Apple, is titled "Deployable Feet for Display Articulation and Thermals Performance" and outlines how a MacBook Pro could feature feet that move to raise up the rear of the device. Apple's deployable feet...
lg wing

LG to Shut Down Smartphone Business

Monday April 5, 2021 12:30 am PDT by
After five grueling years of financial losses and uncertainty about the future of its mobile handsets, LG Electronics today announced its intention to shut down its smartphone division. In a press release, LG says the decision to shut down its smartphone business will allow it to focus on other sectors such as artificial intelligence, home computing, and business-to-business solutions. LG's ...
iPhone 12 Touch ID Feature Img

Apple Developing 'Enhanced' Under-Display Touch ID System

Thursday March 18, 2021 8:00 am PDT by
Apple is refining its as yet unused under-display fingerprint scanning technology, seemingly ahead of bringing Touch ID back to the iPhone, according to a newly-published patent application. The patent application, first spotted by Patently Apple and filed with the United States Patent and Trademark Office, is titled "Under-display fingerprint sensing based on off-axis angular light" and...
thunderbolt display

Apple's Thunderbolt Display Classified as 'Vintage' Amid Rumors of a Replacement

Thursday June 3, 2021 1:09 pm PDT by
Apple now considers the 27-inch Thunderbolt Display to be a "vintage" product because it has been close to five years since it was last offered for sale. The Thunderbolt Display was today added to Apple's list of vintage and obsolete products, which are part of a support document on obtaining service for an Apple product after a warranty expires. Products are considered vintage when it’s...
United States Supreme Court Building

Supreme Court to Determine if Patent Appeal Board Used by Apple is Unconstitutional

Monday March 1, 2021 5:36 am PST by
The U.S. Supreme Court will today hear arguments about whether the systems used by technology companies, including Apple and Google, to invalidate patents and see off litigation are unconstitutional (via Bloomberg). The Patent Trial and Appeal Board (PTAB), set up by Congress in 2011, has invalidated more than 2,000 patents. Apple is the single biggest user of the patent review board,...
iPhone 13 Battery Life Feature

DigiTimes: iPhone 13 Pro Models to Feature 120Hz ProMotion Refresh Rate and 15-20% Less Power Consumption

Friday April 9, 2021 12:52 am PDT by
The two premium "Pro" models of the upcoming iPhone 13 lineup will be equipped with a low-power LTPO display, enabling the iPhones to have a 120Hz refresh rate, according to industry sources cited by Taiwanese publication DigiTimes. According to today's paywalled report, Apple suppliers Samsung and LG Display are in the process of converting parts of their production capacity to produce LTPO ...
Foldable iPhone 2023 Feature Yellow

Kuo: Apple to Launch 8-Inch Foldable iPhone in 2023

Sunday May 2, 2021 8:43 pm PDT by
Apple is working to launch a foldable iPhone with an 8-inch QHD+ flexible OLED display in 2023, Apple analyst Ming-Chi Kuo said today in a note to investors that was seen by MacRumors. Based on our latest industry survey, we forecast that Apple will likely launch a foldable iPhone with an 8-inch QHD+ flexible OLED display in 2023, with SDC as the exclusive display supplier and Samsung Foundry...