Twitter Kills Quote Tweet Prompt, Returns Retweet Action to Original Behavior

Back in August, Twitter began calling retweets with comments Quote Tweets, and a couple of months later the social media platform changed the way retweets worked so that users were prompted to Quote Tweet a retweet first before deciding to share it.

twitterquotetweets
Users didn't have to type anything in the quote tweet prompt, and could still retweet with no added context. Still, the idea behind the small change was to encourage more thoughtful amplification of tweets, so that users didn't just mindlessly retweet something without due consideration.

However, it turns out that the tweak didn't have the intended effect, as Twitter explained on Wednesday in a blog post.

We hoped this change would encourage thoughtful amplification and also increase the likelihood that people would add their own thoughts, reactions and perspectives to the conversation. However, we observed that prompting Quote Tweets didn't appear to increase context: 45% of additional Quote Tweets included just a single word and 70% contained less than 25 characters.

Twitter said it also saw a 20% decrease in retweets and quote tweets while the automatic quote tweet prompt was active. As a result, Twitter is reverting the retweet action to its original behavior, and users will no longer see the Quote Tweet prompt when they tap the Retweet button.

Tag: Twitter

Top Rated Comments

Rogifan Avatar
20 months ago
The problem with Twitter isn’t Twitter it’s human beings. They keep trying different tweaks to change human behavior and keep finding out that it doesn’t work.
Score: 8 Votes (Like | Disagree)
Reason077 Avatar
20 months ago

Twitter said it also saw a 20% decrease in retweets and quote tweets while the automatic quote tweet prompt was active.
That sounds like a positive result to me. Requiring users to put slightly more thought into a retweet resulted in less mindless re-tweeting?
Score: 8 Votes (Like | Disagree)
CarlJ Avatar
20 months ago

How exactly is encouraging people to add their own thoughts to a quote they are sharing “stifling” their speech or “forcing them to speak in a way that they disagree with”?
Indeed, and the bigger picture is they’re talking about a private company that has no power to force anyone to do anything. There’s no Twitter Goon Squad who came to their house and forced them to (sign up for a Twitter account and) tweet specific things that they disagree with. Too many seem to think that Twitter is some sort of government-run public utility. It’s not.

If Twitter wanted to establish a new rule that, say, no one could post any new tweets that contained vowels, that’s entirely within Twitter’s rights - it might be a very unpopular decision, but it wouldn’t be an illegal one, and it wouldn’t be “Twitter forcing people to post only consonants”, it would be “people choosing to continue using Twitter and posting consonant-only tweets after Twitter enacts new rule”.

It feels sometimes like those who crow the loudest about capitalism and free enterprise and others being snowflakes, don’t really believe in what they've been spouting, the moment it affects them.
Score: 3 Votes (Like | Disagree)
sdf Avatar
20 months ago

Twitter said it also saw a 20% decrease in retweets and quote tweets while the automatic quote tweet prompt was active.
This is a case of Twitter getting exactly the effect they wanted, then realizing they don't want it.

Or maybe I'm not being cynical enough. Maybe they just wanted it during the US election.
Score: 3 Votes (Like | Disagree)
scottishwildcat Avatar
20 months ago

How exactly is encouraging people to add their own thoughts to a quote they are sharing “stifling” their speech or “forcing them to speak in a way that they disagree with”?
Almost word for word what I was about to say.
Score: 3 Votes (Like | Disagree)
calstanford Avatar
20 months ago
A product still looking for it's purpose and raison d'etre
Score: 1 Votes (Like | Disagree)

Related Stories

apple store down banner

Apple Store Down Ahead of 'Peek Performance' Apple Event

Tuesday March 8, 2022 4:02 am PST by
Apple's online storefront has gone down ahead of its "Peek Performance" virtual event taking place later today, where a handful of new products are expected to be announced. Apple is expected to announce the next-generation version of the iPhone SE, a revamped iPad Air, and at least one Mac with an Apple silicon chip, which could be the rumored "Mac Studio" machine. Apple is also said to be...
twitter ios search field

Twitter on iOS Now Lets You Easily Search For Tweets From Specific Accounts

Friday November 5, 2021 2:45 am PDT by
Twitter on iOS is now rolling out the ability for users to more easily search for tweets from a specific account, using a new search field that appears on an account's page. The feature, which was first spotted on Twitter, offers users a much easier way to search for tweets from a specific user. While the ability was previously possible using the standard Twitter search field, the new search ...
march 2022 twitter hashflag

Twitter Hashflag for March 8 'Peek Performance' Apple Event Goes Live

Thursday March 3, 2022 12:37 am PST by
A "hashflag" for Apple's upcoming "Peek Performance" event has gone live on Twitter, offering users a special stylized Apple logo alongside "#AppleEvent" as a means to promote and increase visibility for the event. According to Jane Manchun Wong's Hashflag Browser, the hashflag will remain live on the platform until March 11 and is designated under "#AppleEvent," "#EventoDaApple," and...
trustedfriends full

Twitter Considers Letting Users Tweet to 'Trusted Friends'

Friday July 2, 2021 1:59 am PDT by
Twitter is considering letting users post select tweets for "Trusted Friends" only. That's the name of a feature the social media platform is testing that would allow users to limit the audience for specific content to a smaller circle of people. Based on design concepts shared by the company (via TechCrunch), Trusted Friends could be a toggle that lets you indicate whether a tweet should be ...
twitter edge to edge layout

Twitter Testing New Edge-to-Edge Timeline Layout for Photos, Surveys Users on Ability to Edit Tweets

Friday July 16, 2021 2:05 am PDT by
Twitter is testing a new timeline layout in which photos are stretched to the edge of the display with no horizontal margins, mimicking the design layout of popular photo and video sharing apps, such as Instagram. The new layout was shared by Jane Manchun Wong on Twitter, who often uncovers what features and changes Twitter is working on behind the scenes. The change is still in testing, but ...
Twitter Feature

Twitter's DM Search Bar Now Lets You Search the Content of Messages

Thursday March 24, 2022 3:01 am PDT by
Twitter has bolstered its search feature for direct messages so that users can now search their inbox using keywords and names to find the specific message they are looking for. The DM search bar isn't new, but previously it only allowed you to find the name of a person or a group chat in your inbox. The latest development means you can now refine searches to find particular content in your...
iOS 15

Apple Responds to User Complaints of Battery Drain After iOS 15.4 Update

Thursday March 24, 2022 6:07 am PDT by
Users are reporting excessive battery drain after updating to Apple's latest iOS 15.4 update, claiming that their iPhones are no longer lasting as long as they used to before downloading and installing the newest iOS version. Users have taken to Twitter to voice their poor battery life experience on iOS 15.4, tagging the Apple Support account in hopes of finding a solution. "What's wrong...
Twitter Feature

Twitter Close Friends Feature in Beta Now Called 'Flock' With 150-Person Limit

Tuesday January 25, 2022 4:15 am PST by
Twitter continues to work on a new feature that lets users post certain tweets to a limited number of close friends in a parallel timeline on the social media platform. Previously floated in July 2021 as "Trusted Friends," the feature is now called "Flock," and will allow users to limit their audience for specific content to no more than 150 people, according to screens uncovered by mobile...

Popular Stories

top stories 2jul2022

Top Stories: M2 MacBook Air Release Date, New HomePod Rumor, and More

Saturday July 2, 2022 6:00 am PDT by
The M2 MacBook Pro has started making its way into customers' hands and we're learning more about how it performs in a variety of situations, but all eyes are really on the upcoming M2 MacBook Air which has seen a complete redesign and should be arriving in a couple of weeks. Other top stories this week included a host of product rumors including additional M2 and even M3 Macs, an updated...
Mac Studio IO

Apple Begins Selling Refurbished Mac Studio Models

Thursday June 30, 2022 7:42 pm PDT by
Apple today began selling refurbished Mac Studio models for the first time in the United States, Canada, and select European countries, such as Belgium, Germany, Ireland, Spain, Switzerland, the Netherlands, and the United Kingdom. In the United States, two refurbished Mac Studio configurations are currently available, including one with the M1 Max chip (10-core CPU and 24-core GPU) for...
macbook air m2

Exclusive: Apple Plans to Launch MacBook Air With M2 Chip on July 15

Wednesday June 29, 2022 5:23 pm PDT by
The redesigned MacBook Air with the all-new M2 Apple silicon chip will be available for customers starting Friday, July 15, MacRumors has learned from a retail source. The new MacBook Air was announced and previewed during WWDC earlier this month, with Apple stating availability will begin in July. The MacBook Air features a redesigned body that is thinner and lighter than the previous...
13 inch macbook pro m2 mock feature 2

M2 MacBook Pro Much Slower Than Previous Model

Friday July 1, 2022 2:24 am PDT by
Apple's new 13-inch MacBook Pro with the M2 chip features a significantly slower SSD compared to the previous model, resulting in poorer performance in some workflows, it has been discovered. Specifically, it has been found that the $1,299 base model with 256GB of storage has significantly slower SSD read and write speeds compared to the equivalent previous-generation 13-inch MacBook Pro....