Tim Cook Teases the Future of Apple Watch: 'Think About the Amount of Sensors in Your Car'

Following the introduction of the Apple Watch Series 6 and Apple Fitness+, Apple CEO Tim Cook participated in a podcast interview with Outside magazine's Michael Roberts to discuss topics like health, fitness, and the environment.

apple watch series 6 blood oxygen monitoring 1
Asked about the future of the Apple Watch, Cook said Apple is still "in the early innings" with the device, noting that the company is testing "mind blowing" capabilities in its labs, although not everything will see the light of day. "Think about the amount of sensors in your car," said Cook, adding "and arguably, your body is much more important than your car."

Apple has gradually expanded the health features available on the Watch over the years to include heart rate tracking, irregular heart rhythm notifications, the ECG app, blood oxygen measuring, fall detection, and more.

Cook spoke a lot about his love of nature, noting that his time in nature and offline is "like a palate cleanser for the mind," and referring to the outdoors as a "window to the world." Cook said Apple Park has conference rooms named after U.S. national parks, noting that he is "right around the corner from the Grand Canyon room."


Cook goes on to reiterate many of Apple's common talking points and company values. The full interview can be listened to through the embedded player above, and a transcript is also available on Outside magazine's website.

Related Roundup: Apple Watch Series 6
Buyer's Guide: Apple Watch (Neutral)

Top Rated Comments

MauiPa Avatar
19 weeks ago

Apple has turned into a bunch of hypochondrical octogenarians… constant monitoring your vitals is a disease in itself.
For the healthy yes, you are right. But not everyone is perfectly healthy, some do have heart conditions that need monitoring. I use the Apple Watch to help determine when my heart rate is abnormally high, so I can take medication. hardly hypochondria and I am not nearly an octogenarian. But your condescension is appreciated, thanks, keep up the good work!
Score: 44 Votes (Like | Disagree)
teknikal90 Avatar
19 weeks ago
Wanting to be offline and having that palate cleanser is why I switched from the Apple Watch to a mechanical watch.
Score: 20 Votes (Like | Disagree)
rictus007 Avatar
19 weeks ago
A glucose sensor would be good
Score: 18 Votes (Like | Disagree)
macduke Avatar
19 weeks ago

"and arguably, your body is much more important than your car."
Arguably? LOL.
Score: 17 Votes (Like | Disagree)
Taj Armstrong Avatar
19 weeks ago
You eventually reach a point of diminishing returns with monitoring everything all the time... we could do an MRI scan of every healthy person every day and find something “wrong” with them. But does that really lead to a healthier life? Or does it, rather, lead to more unnecessary medical procedures, more reliance on pharmaceuticals, more time spent in the hospital, more fear and worry?
Score: 17 Votes (Like | Disagree)
arvinsim Avatar
19 weeks ago
1 week battery life please.
Score: 16 Votes (Like | Disagree)

Top Stories

Top Stories 57 Feature

Top Stories: Apple Event Next Tuesday, Mini-LED iPad Pro, iPhone Rumors

Saturday April 17, 2021 6:00 am PDT by
It feels like we've been waiting forever for new Apple products, but the wait is almost over as Apple has announced a media event for next Tuesday, so make sure to tune into MacRumors for full coverage of everything Apple announces. While that was the big news this week, we also got some new details on Apple's iPhone plans for 2022 and 2023 courtesy of analyst Ming-Chi Kuo, and we also saw...
flat imac 3d 3 teal

Reliable Leaker Hints Redesigned Colorful iMac to Debut at 'Spring Loaded' Event

Saturday April 17, 2021 4:43 am PDT by
Reliable leaker known as l0vetodream has hinted that Apple may debut its rumored redesigned and colorful iMac at its "Spring Loaded" event on Tuesday, April 20. In a tweet, the leaker posted an image of Apple's logo used for marketing the upcoming event and an image of the retro rainbow Apple logo alongside the colorful lineup of G3 iMacs. Apple leaker Jon Prosser previously reported that...
third gen Apple pencil leaked video

Video of Alleged Third-Generation Apple Pencil Leaks Ahead of Apple Event

Friday April 16, 2021 6:13 am PDT by
A video purporting to be of the third-generation Apple Pencil has today been shared online, showing a glossy finish that mirrors previous leaks. New ✏️ ready to 🚢 #AppleEvent @TommyBo50387266 pic.twitter.com/s4RCDwDi5M— 漢尼斯·拉斯納 🇨🇳 (@ileakeer) April 16, 2021 The brief video from Twitter account @ileakeer, spotted by 9to5Mac, shows an Apple Pencil with a glossy finish much like the...
important battery message iphone 11

Some iPhone 11 Users Seeing Increased Battery Health Percentages After iOS 14.5 Recalibration Process

Friday April 16, 2021 6:32 am PDT by
In the sixth beta of iOS 14.5, Apple introduced a recalibration process for the battery health reporting system on the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max to address inaccurate battery health estimates for some users. Apple said this process might take a few weeks to be completed, and now that two weeks have passed since the sixth beta of iOS 14.5 was released, some users are...
duan rui iphone 12 13 notch

New Images Show Smaller iPhone 13 Notch Compared to iPhone 12

Saturday April 17, 2021 11:38 pm PDT by
Leaker known as "DuanRui" has shared more images that could give us our best look yet at Apple's redesigned notch for the iPhone 13. The new pictures follow similar images shared by the leaker last week, but the latest shots include a comparison with the existing iPhone 12 notch. DuanRui posted three images on Twitter that apparently originate from Weibo, although source details remain...
iphone 13 pro max cads eap

iPhone 13 Series CAD Leaks Reveal Larger Camera Dimensions

Friday April 16, 2021 1:53 am PDT by
Information and alleged CADs of the upcoming iPhone 13 series, shared in a video from EverythingApplePro, indicates that Apple plans to make this year's iPhone camera module significantly bigger, likely to make way for larger sensors and sensor-shift stabilization. According to the CADs shared in the video, the iPhone 13 mini, Pro, and Pro Max camera module will all be a "perfect square."...
maxresdefault

Hands-On With Anker's MagSafe-Compatible Battery Pack

Thursday April 15, 2021 9:39 am PDT by
Anker, a company known for its range of accessories designed for Apple products, recently came out with one of the first MagSafe-compatible battery packs, so we thought we'd check it out to see how it compares to a standard battery pack. Subscribe to the MacRumors YouTube channel for more videos. Design wise, Anker's power bank looks like a typical battery pack, but it has magnets built in...
apple event spring loaded

Apple's 'Spring Loaded' Event Officially Announced for Tuesday, April 20

Tuesday April 13, 2021 9:04 am PDT by
Following an overnight leak by Siri, Apple today officially announced that it will be holding a special "Spring Loaded" event on Tuesday, April 20 at 10:00 a.m. Pacific Time at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. As with all of Apple's 2020 events, the April 2021 event will be a digital-only gathering with no members of the media invited to attend in...
iphone 12 120hz thumbnail feature

LTPO Displays Supporting 120Hz Refresh Rates Again Rumored for iPhone 13 Pro Models

Friday April 16, 2021 10:01 am PDT by
The two higher-end "iPhone 13 Pro" models that are coming in 2021 are expected to use LTPO display technology to enable 120Hz refresh rates, according to display analyst Ross Young. Young reaffirmed the detail in a tweet that said he'd heard rumors about only one model featuring LTPO, which he says is inaccurate. Heard some rumors in the industry and media that there would only be one ...
apple music

Apple Music Tops Spotify With One Cent Paid Per Stream

Friday April 16, 2021 6:44 am PDT by
In a letter slated to be shared with artists today through the Apple Music for Artists dashboard, obtained by The Wall Street Journal, Apple has reportedly revealed that it pays music rights holders one cent per song streamed on Apple Music. The report claims that Apple Music's payment structure is thus roughly double what Spotify pays music rights holders per stream, which averages to about ...