Tim Cook Teases the Future of Apple Watch: 'Think About the Amount of Sensors in Your Car'

Following the introduction of the Apple Watch Series 6 and Apple Fitness+, Apple CEO Tim Cook participated in a podcast interview with Outside magazine's Michael Roberts to discuss topics like health, fitness, and the environment.

apple watch series 6 blood oxygen monitoring 1
Asked about the future of the Apple Watch, Cook said Apple is still "in the early innings" with the device, noting that the company is testing "mind blowing" capabilities in its labs, although not everything will see the light of day. "Think about the amount of sensors in your car," said Cook, adding "and arguably, your body is much more important than your car."

Apple has gradually expanded the health features available on the Watch over the years to include heart rate tracking, irregular heart rhythm notifications, the ECG app, blood oxygen measuring, fall detection, and more.

Cook spoke a lot about his love of nature, noting that his time in nature and offline is "like a palate cleanser for the mind," and referring to the outdoors as a "window to the world." Cook said Apple Park has conference rooms named after U.S. national parks, noting that he is "right around the corner from the Grand Canyon room."


Cook goes on to reiterate many of Apple's common talking points and company values. The full interview can be listened to through the embedded player above, and a transcript is also available on Outside magazine's website.

Related Roundup: Apple Watch Series 7
Buyer's Guide: Apple Watch (Neutral)
Related Forum: Apple Watch

Top Rated Comments

MauiPa Avatar
19 months ago

Apple has turned into a bunch of hypochondrical octogenarians… constant monitoring your vitals is a disease in itself.
For the healthy yes, you are right. But not everyone is perfectly healthy, some do have heart conditions that need monitoring. I use the Apple Watch to help determine when my heart rate is abnormally high, so I can take medication. hardly hypochondria and I am not nearly an octogenarian. But your condescension is appreciated, thanks, keep up the good work!
Score: 45 Votes (Like | Disagree)
teknikal90 Avatar
19 months ago
Wanting to be offline and having that palate cleanser is why I switched from the Apple Watch to a mechanical watch.
Score: 20 Votes (Like | Disagree)
rictus007 Avatar
19 months ago
A glucose sensor would be good
Score: 18 Votes (Like | Disagree)
macduke Avatar
19 months ago

"and arguably, your body is much more important than your car."
Arguably? LOL.
Score: 17 Votes (Like | Disagree)
Taj Armstrong Avatar
19 months ago
You eventually reach a point of diminishing returns with monitoring everything all the time... we could do an MRI scan of every healthy person every day and find something “wrong” with them. But does that really lead to a healthier life? Or does it, rather, lead to more unnecessary medical procedures, more reliance on pharmaceuticals, more time spent in the hospital, more fear and worry?
Score: 17 Votes (Like | Disagree)
arvinsim Avatar
19 months ago
1 week battery life please.
Score: 16 Votes (Like | Disagree)

Related Stories

iOS App Store General Feature JoeBlue

Ukraine Asks Apple to Stop Product Sales and Block App Store Access in Russia

Friday February 25, 2022 3:19 pm PST by
Ukrainian vice prime minister Mykhailo Fedorov today wrote a letter to Apple CEO Tim Cook calling on Apple to stop device sales and block App Store access in Russia. In the letter, Fedorov says that he is asking for Apple's support to stop supplying Apple services and products to users in Russia amid the Russian invasion of Ukraine.I appeal to you and I am sure you will not only hear, but...
maxresdefault

Apple CEO Tim Cook: Sideloading Apps Would 'Destroy the Security' of the iPhone

Wednesday June 16, 2021 10:49 am PDT by
Apple CEO Tim Cook this morning participated in a virtual interview at the VivaTech conference, which is described as Europe's biggest startup and tech event. Cook was interviewed by Guillaume Lacroix, CEO and founder of Brut, a media company that creates short-form video content. Much of the discussion centered on privacy, as it often does in interviews that Cook participates in. He...
tim cook fastco

Today Marks 10 Years Since Tim Cook Became Apple's CEO

Tuesday August 24, 2021 6:24 am PDT by
On this day ten years ago, Steve Jobs resigned as CEO of the company he built and officially named Tim Cook as Apple's new head. Two months later, Steve Jobs passed away and the future of Apple lay solely on the shoulders of Tim Cook. Tim Cook took over Apple at a turbulent time when Jobs was battling pancreatic cancer and the company's future seemed uncertain. Questions were widespread...
Kardia Band apple watch

Apple to Face Claims it Bars Third-Party Heart-Rate App Functionality on Apple Watch

Tuesday March 22, 2022 5:14 am PDT by
Apple must face claims it illegally monopolized the U.S. market for heart-rate monitoring apps on Apple Watch, a California-based federal judge said on Monday. AliveCor, a company that that markets an ECG "KardiaBand" for the Apple Watch, filed an antitrust lawsuit against Apple in May 2021 accusing the Cupertino company of changing the heart-rate algorithm for the Apple Watch to gain an...
REC ASA CODE2016 20160601 205816 2745

Elon Musk Reportedly Demanded to Become Apple CEO as Part of Potential Tesla Acquisition [Update: Musk Denies]

Friday July 30, 2021 9:04 am PDT by
Tesla CEO Elon Musk reportedly once demanded that he be made Apple CEO in a brief discussion of a potential acquisition with Apple's current CEO, Tim Cook. The claim comes in a new book titled "Power Play: Tesla, Elon Musk and the Bet of the Century," as reviewed by The Los Angeles Times. According to the book, during a 2016 phone call between Musk and Cook that touched on the possibility of ...
apple watch abc action news

Apple Watch Saves Woman's Life With Feature She'd Never Heard Of

Wednesday March 23, 2022 1:59 am PDT by
An Apple Watch has been credited with saving a woman's life after it contacted emergency services when she fell, leading to a lung cancer diagnosis, ABC Action News reports. 71-year-old grandmother Raylene Hackenwerth, from Saint Petersburg, Florida, fell in early March, triggering her Apple Watch's Fall Detection feature. The Apple Watch's Fall Detection feature can tell when a wearer has...
tim cook apple park

Tim Cook Wants Apple Devices to Be Used for Creativity, Not 'Endless, Mindless Scrolling'

Wednesday October 6, 2021 2:07 am PDT by
In a new interview, Apple CEO Tim Cook said he's worried about the "endless, mindless scrolling" behavior that social media inspires people to undertake and is generally concerned that people are "using technology too much." The interview conducted with Bustle touched heavily on Apple's support of Shine, an app designed to fight social stigmas around mental health issues and is "another...
Apple Logo Cash Feature Blue

Shareholders Advisory Group Doesn't Want Tim Cook to Get $99 Million Pay Package

Wednesday February 16, 2022 10:49 am PST by
Apple shareholders are being urged to vote against a planned $99 million compensation package for Apple CEO Tim Cook, reports Financial Times. Shareholder advisory group Institutional Shareholder Services (ISS) said on Wednesday that there is a "significant concern" with the stock Cook was awarded in 2021. Cook last year was awarded stock valued at $82 million, along with a $3 million salary ...

Popular Stories

RIP iPod Feature

RIP iPod: A Look Back at Apple's Iconic Music Player Over the Years

Friday May 13, 2022 2:25 pm PDT by
Apple earlier this week announced the discontinuation of the iPod touch, and because it was the last iPod still available for purchase, its sunsetting effectively marks the end of the entire iPod lineup. To send the iPod on its way, we thought it would be fun to take a look back at some of the most notable iPod releases over the last 21 years. Original iPod (2001) Introduced in October...
iOS 16 mock for article

Gurman: iOS 16 to Include New Ways of System Interaction and 'Fresh Apple Apps'

Sunday May 15, 2022 6:14 am PDT by
iOS 16 will include new ways of interacting with the system and some "fresh Apple apps," Bloomberg's Mark Gurman has said, offering some more detail on what Apple has in store for the upcoming release of iOS and iPadOS set to be announced in a few weeks at WWDC. In the latest edition of his Power On newsletter, Gurman wrote that while iOS 16 is not likely to introduce a major face-lift to...
14 16 inch 2021 mbps back to back feature orange

Five Things You Still Can't Do With a MacBook Pro

Wednesday May 11, 2022 11:16 am PDT by
It's been over 200 days since Apple debuted its redesigned MacBook Pro lineup. Offered in 14-inch and 16-inch display sizes, the new-look MacBooks wowed Apple fans and creative pros alike with their powerful custom Apple silicon, mini-LED screen, and multiple connectivity options. But there are still some things you can't do with a MacBook Pro. Here are five features some Mac users are still...
iOS 16 mock for article

Which Devices Will iOS 16 and iPadOS 16 Support?

Thursday May 12, 2022 7:29 am PDT by
While there are as yet no concrete rumors related to which devices iOS 16 and iPadOS 16 will support, the discontinuation of the iPod touch earlier this week may be an indication that as many as nine devices could be about to lose support for Apple's upcoming operating systems. iOS and iPadOS 13, 14, and 15 support all of the same devices, with the iPhone 6S and iPhone 6S Plus,...
apple mac ipad watch trade in

Apple Launches Limited-Time Bonus Trade-In Credit for iPhone, iPad, Mac, and Apple Watch in Many Countries

Wednesday May 11, 2022 5:14 am PDT by
Apple has launched a special limited-time offer for iPhone, Apple Watch, Mac, and iPad trade-in that offers customers additional credit when trading in their only device for a new one. The offer is being run in several countries including the US, UK, Germany, Spain, Italy, South Korea, Japan, Taiwan, China, India, and France. In the UK, Apple is offering up to £50 of extra trade-in credit...
sony

Sony Unveils Redesigned WH-1000XM5 Headphones With Improved Noise Cancelation

Thursday May 12, 2022 9:26 am PDT by
Sony's flagship WH-1000XM4 noise-canceling headphones have been among the best on the market for some time, and today Sony announced its fifth-generation WH-1000XM5 headphones, boasting a new design and several improvements over the previous model. The redesigned headphones replace the shrouded arms that swivel on the XM4's with an exposed arm that has a single contact point at the earcups,...
apple tv 4k design clue

Kuo: New Apple TV to Launch in Second Half of 2022, Lower Price Possible

Friday May 13, 2022 7:58 am PDT by
Apple plans to launch a new version of the Apple TV in the second half of 2022, according to well-known analyst Ming-Chi Kuo. In a tweet today, Kuo said the new Apple TV will have an improved cost structure, suggesting that the device could have a lower price that is more competitive with other streaming media players like Google's Chromecast line, Amazon's Fire TV line, and the Roku line. ...
iPhone 14 Purple Feature

Full Range of iPhone 14 Color Options Revealed by Purported Leak From China

Wednesday May 11, 2022 2:20 am PDT by
The iPhone 14 and iPhone 14 Pro models will be available in a refreshed range of color options, including an all-new purple color, according to a recent rumor. The claim comes from a post on Chinese social media site Weibo by an unverified source and purports to reveal the full range of color options for Apple's upcoming iPhone 14 and iPhone 14 Pro models. Compared to the selection of color...