Tim Cook Teases the Future of Apple Watch: 'Think About the Amount of Sensors in Your Car'

Following the introduction of the Apple Watch Series 6 and Apple Fitness+, Apple CEO Tim Cook participated in a podcast interview with Outside magazine's Michael Roberts to discuss topics like health, fitness, and the environment.

apple watch series 6 blood oxygen monitoring 1
Asked about the future of the Apple Watch, Cook said Apple is still "in the early innings" with the device, noting that the company is testing "mind blowing" capabilities in its labs, although not everything will see the light of day. "Think about the amount of sensors in your car," said Cook, adding "and arguably, your body is much more important than your car."

Apple has gradually expanded the health features available on the Watch over the years to include heart rate tracking, irregular heart rhythm notifications, the ECG app, blood oxygen measuring, fall detection, and more.

Cook spoke a lot about his love of nature, noting that his time in nature and offline is "like a palate cleanser for the mind," and referring to the outdoors as a "window to the world." Cook said Apple Park has conference rooms named after U.S. national parks, noting that he is "right around the corner from the Grand Canyon room."


Cook goes on to reiterate many of Apple's common talking points and company values. The full interview can be listened to through the embedded player above, and a transcript is also available on Outside magazine's website.

Related Roundup: Apple Watch Series 6
Buyer's Guide: Apple Watch (Caution)
Related Forum: Apple Watch

Top Rated Comments

MauiPa Avatar
8 months ago

Apple has turned into a bunch of hypochondrical octogenarians… constant monitoring your vitals is a disease in itself.
For the healthy yes, you are right. But not everyone is perfectly healthy, some do have heart conditions that need monitoring. I use the Apple Watch to help determine when my heart rate is abnormally high, so I can take medication. hardly hypochondria and I am not nearly an octogenarian. But your condescension is appreciated, thanks, keep up the good work!
Score: 45 Votes (Like | Disagree)
teknikal90 Avatar
8 months ago
Wanting to be offline and having that palate cleanser is why I switched from the Apple Watch to a mechanical watch.
Score: 20 Votes (Like | Disagree)
rictus007 Avatar
8 months ago
A glucose sensor would be good
Score: 18 Votes (Like | Disagree)
macduke Avatar
8 months ago

"and arguably, your body is much more important than your car."
Arguably? LOL.
Score: 17 Votes (Like | Disagree)
Taj Armstrong Avatar
8 months ago
You eventually reach a point of diminishing returns with monitoring everything all the time... we could do an MRI scan of every healthy person every day and find something “wrong” with them. But does that really lead to a healthier life? Or does it, rather, lead to more unnecessary medical procedures, more reliance on pharmaceuticals, more time spent in the hospital, more fear and worry?
Score: 17 Votes (Like | Disagree)
arvinsim Avatar
8 months ago
1 week battery life please.
Score: 16 Votes (Like | Disagree)

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