Amazon in Exclusive Talks to Buy Podcast Startup Wondery

Amazon is in exclusive talks with podcast startup Wondery about a potential acquisition, reports The Wall Street Journal. Rumors earlier this month suggested that Wondery had also held talks with Apple and Sony Music Entertainment as it shopped for a buyer.

Apple Podcast Alternate
Wondery is said to be looking for $300 to $400 million, and it is known for popular true crime podcasts that include "Dirty John," "Over My Dead Body," "Dr. Death." Apple's discussions were in the early stages in November, but if Wondery is in exclusive talks with Amazon, Apple is likely out of the running.

A Wondery purchase would have provided Apple with a library of original content along with a source for ideas that could be turned into TV shows in the future. Wondery is already working on TV shows based on podcasts, including a WeWork series that will premiere on Apple TV+.

It's possible that Wondery's price tag was too high for Apple, but if Wondery is purchased by Amazon, Amazon will be another serious competitor in the podcasting space alongside Spotify. According to The Wall Street Journal, Amazon is aiming to push further into podcasts.

Apple too has been aiming to better compete with Spotify when it comes to podcasts, and rumors have suggested that Apple is looking to buy original podcasts. Apple has been looking for podcasts that could be adapted into ‌Apple TV+‌ content, and it also plans to create podcasts that will augmnet its TV shows.

Apple has already purchased podcasting companies. In 2017, it bought Pop Up Archive to improve search, and in early 2020, it bought podcasting service Scout FM, which turns podcast shows into radio-style stations.

Top Rated Comments

iObama Avatar
19 months ago
Remember when podcasts were fun and non-exclusive, but people still made money from them? Me too.

Shoulda known it wouldn’t last ¯\_(ツ)_/¯
Score: 9 Votes (Like | Disagree)
phgreer Avatar
19 months ago
Wondery Rocks! Especially the Steven Johnson stuff!
Score: 2 Votes (Like | Disagree)
ghanwani Avatar
19 months ago

Wondery is said to be looking for $300 to $400 million...
Wonder if they'll find it.
Score: 2 Votes (Like | Disagree)
FloatingBones Avatar
19 months ago
We need to invent a term for podcasts that are available anywhere and are not "exclusive" behind some #!$$ paywall.

I'm for Open Access Podcasts.
Score: 2 Votes (Like | Disagree)
smoking monkey Avatar
19 months ago
The big companies are really sinking their teeth into Podcasts. Desperate to squeeze it for everything they can.

I sometimes listen to the Conan O'brien Pod and while many of the guests are full of their own sh*t and peddling something, some of them have funny stories and it's good for a laugh. And having a laugh in these times is just what is needed. But I've noticed recently that the ads on it are out of control. We are talking about 5-6 mins of wall to wall ads. What they don't realise is that Siri is capable of skipping ahead the number of minutes you tell it to! Hazzah! Let's just see how long before that funtion is disabled or if the FF button is taken off us. You'd like to think not, but I wouldn't be surprised...
Score: 1 Votes (Like | Disagree)
Digital Dude Avatar
19 months ago
I guess this is what innovation looks like these days'.
Score: 1 Votes (Like | Disagree)

Related Stories

Apple Podcast Alternate

Apple Inks Deal for Siegfried & Roy Podcast

Tuesday April 27, 2021 2:57 pm PDT by
Apple has signed a deal for a podcast focusing on pop culture icons Siegfried & Roy, reports Deadline. This will be one of Apple's first exclusive, original podcast offerings. The Siegfried & Roy podcast will be exclusive to the Apple Podcasts app, and it comes as Apple is making a push into original podcast content. Apple recently announced plans to allow podcasters to collect subscription...
spotify vs apple podcasts feature

Spotify Set to Rival Apple Podcasts Subscriptions With New Service That Won't Charge Content Creators

Friday April 23, 2021 4:25 am PDT by
Apple this week announced a new subscription feature coming to the Podcasts app in May that will let podcast publishers sell subscriptions to an individual show or a group of shows, with pricing starting at 49 cents per month. Publishers will be able to set their own pricing, but Apple will reportedly take a 30% of subscription revenue that creators generate in their first year on the...
spotify podcasts

Spotify Announces Podcasts Subscription Service to Rival Apple Podcasts

Tuesday April 27, 2021 7:50 am PDT by
As was rumored last week, Spotify today announced a new paid subscription platform for podcasts. The service will begin rolling out in the United States today and then expand internationally in the coming months (via Variety). The announcement comes exactly one week after Apple announced its own Apple Podcasts subscription platform at the "Spring Loaded" event. The new Spotify feature...
Apple Podcast Alternate

Apple May Announce Podcasts Subscription Service at 'Spring Loaded' Event [Updated]

Monday April 19, 2021 5:26 am PDT by
Apple may announce a podcasts subscription service at its "Spring Loaded" event tomorrow, according to Vox's Peter Kafka and findings in the beta of iOS 14.5. Kafka remarked in a tweet, spotted by 9to5Mac, that he is "pretty sure Apple is prepping its own podcast plan - a paid subscription service - on Tuesday." MacRumors contributor Steve Moser has now said that Kafka's claim lines up with...
Apple TV Plus The Line

Apple Launches True Crime Podcast and Apple TV+ Series 'The Line'

Tuesday April 6, 2021 7:04 am PDT by
Apple has today announced the launch of a new true crime podcast and Apple TV+ show titled "The Line" (via Variety). The Line encompasses two independent non-fiction series about the same subject, including a six-part non-fiction podcast and a four-part limited documentary series on Apple TV+. The multi-media series is set to expose "previously untold aspects" about the story of former...
General Spotify Feature

Spotify Partners With Delta to Provide Free In-Flight Music and Podcasts Service

Thursday September 2, 2021 12:59 am PDT by
Spotify has announced a new partnership with Delta that will see the streaming service take over the "audio" section of Delta's in-flight seatback entertainment, making select playlists and podcasts freely available to all passengers. You are now free to roam about the cabin—and get the music and podcasts you love at 30,000 feet. Beginning today, we're taking off in a new partnership with...
apple original podcast hooked

Apple Debuts True-Crime Podcast 'Hooked' as First Standalone Original

Wednesday November 3, 2021 9:04 am PDT by
Apple today debuted "Hooked," a true-crime podcast, seemingly as the company's first wholly standalone original podcast series. While Apple has already begun its venture into original podcasts with the likes of "Oprah's Book Club" and "For All Mankind: The Official Podcast," Hooked is the first Apple Original podcast that is seemingly not tied to an Apple TV+ series in any way. "The Line" ...
apple podcasts connect followers

Apple Podcast Creators Will Soon Be Able to Access Follower Metrics

Tuesday March 22, 2022 9:12 am PDT by
Apple today announced a Podcasts update for creators, introducing follower metrics and other features that are designed to help podcast makers track their audience and monetize their shows. Under the Analytics tab in Apple Podcasts Connect, creators will be able to view followers per show and track followers across shows. The interface will display new followers gained over the last week,...

Popular Stories

iPhone 14 Purple Lineup Feature

Will the iPhone 14 Be a Disappointment?

Saturday May 21, 2022 9:00 am PDT by
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13. The iPhone 14 Pro and iPhone 14 Pro Max are expected...
apple ar headset concept 1

Apple's Headset Said to Feature 14 Cameras Enabling Lifelike Avatars, Jony Ive Has Remained Involved With Design

Friday May 20, 2022 6:50 am PDT by
Earlier this week, The Information's Wayne Ma outlined struggles that Apple has faced during the development of its long-rumored AR/VR headset. Now, in a follow-up report, he has shared several additional details about the wearable device. Apple headset render created by Ian Zelbo based on The Information reporting For starters, one of the headset's marquee features is said to be lifelike...
sony headphones 1

Sony's New WH-1000XM5 Headphones vs. Apple's AirPods Max

Friday May 20, 2022 12:18 pm PDT by
Sony this week came out with an updated version of its popular over-ear noise canceling headphones, so we picked up a pair to compare them to the AirPods Max to see which headphones are better and whether it's worth buying the $400 WH-1000XM5 from Sony over Apple's $549 AirPods Max. Subscribe to the MacRumors YouTube channel for more videos. First of all, the AirPods Max win out when it comes ...
apple music

Apple Increases Apple Music Subscription Price for Students in Several Countries

Sunday May 22, 2022 1:57 am PDT by
Apple has silently increased the price of its Apple Music subscription for college students in several countries, with the company emailing students informing them their subscription would be slightly increasing in price moving forward. The price change is not widespread and, based on MacRumors' findings, will impact Apple Music student subscribers in but not limited to Australia, the...
iPhone 13 Face ID

'High-End' iPhone 14 Front-Facing Camera to Cost Apple Three Times More

Monday May 23, 2022 7:05 am PDT by
The iPhone 14 will feature a more expensive "high-end" front-facing camera with autofocus, partly made in South Korea for the first time, ET News reports. Apple reportedly ousted a Chinese candidate to choose LG Innotek, a South Korean company, to supply the iPhone 14's front-facing camera alongside Japan's Sharp. The company is said to have originally planned to switch to LG for the iPhone...