Samsung Reportedly Developing 'Galaxy Smart Tag' Rival to Apple AirTags
Samsung is reportedly developing an item tracker called the "Galaxy Smart Tag" that appears to be positioned as a rival to Apple's long-awaited AirTags product (via SamMobile).
In August, alongside the unveiling of the Samsung Galaxy Note 20, the South Korean company explained how its SmartThings Find feature can locate compatible Galaxy products with greater accuracy. It is now being alleged that Samsung is using this software for a tag-like item tracker.
SamMobile spotted a new device with the name "Galaxy Smart Tag" and the model number EI-T5300 in Indonesian Telecom Certification filings. Based on the name, it is assumed that the product will integrate with Samsung's SmartThings Find feature and offer location tracking.
The parallel to Apple's rumored AirTags is striking. There has been an overwhelming amount of evidence, including extensive patent filings, design leaks, premature placement in Apple support materials, and iOS code, that Apple is preparing to launch an ultra-wideband item tracker. For some time, it has been believed that Apple is on the brink of announcing AirTags, but after repeatedly failing to appear leaks are now suggesting a March 2021 launch.
Samsung previously launched an LTE-enabled item tracker with GPS under its SmartThings brand in 2018, but it since appears to have been discontinued.
SamMobile suggests that Samsung could be looking to base its item tracking tag on ultra-wideband technology. AirTags are rumored to be based on the U1 ultra-wideband chip, which Apple is reportedly seeking to make the bedrock of its ecosystem.
If the speculation around Samsung's filing is correct, item tracking appears to be set to become another front of direct competition between Samsung and Apple. After Apple's push into consumer lending with Apple Card, earlier this year Samsung followed with Samsung Pay Card. Yesterday, it was reported that Samsung may be withholding patented periscope camera technology from Apple in order to maintain a competitive advantage with its Galaxy smartphones.
Popular Stories
The iPhone 17 Pro and iPhone 17 Pro Max are three months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of June 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14 Pro have a...
iPadOS 26 allows iPads to function much more like Macs, with a new app windowing system, a swipe-down menu bar at the top of the screen, and more. However, Apple has stopped short of allowing iPads to run macOS, and it has now explained why.
In an interview this week with Swiss tech journalist Rafael Zeier, Apple's software engineering chief Craig Federighi said that iPadOS 26's new Mac-like ...
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup.
If you skipped the iPhone...
Alongside WWDC this week, Logitech announced notable new accessories for the iPad and Apple Vision Pro.
The Logitech Muse is a spatially-tracked stylus developed for use with the Apple Vision Pro. Introduced during the WWDC 2025 keynote address, Muse is intended to support the next generation of spatial computing workflows enabled by visionOS 26. The device incorporates six degrees of...
With iOS 26, Apple has introduced some major changes to the iPhone experience, headlined by the new Liquid Glass redesign that's available across all compatible devices. However, several of the update's features are exclusive to iPhone 15 Pro and iPhone 16 models, since they rely on Apple Intelligence.
The following features are powered by on-device large language models and machine...
Apple this week announced that iPhone users will soon be able to watch videos right on the CarPlay screen in supported vehicles.
iPhone users will be able to wirelessly stream videos to the CarPlay screen using AirPlay, according to Apple. For safety reasons, video playback will only be available when the vehicle is parked, to prevent distracted driving. The connected iPhone will be able to...
iOS 26 features a whole new design material that Apple calls Liquid Glass, with a focus on transparency that lets the content on your display shine through the controls. If you're not a fan of the look, or are having trouble with readability, there is a step that you can take to make things more opaque without entirely losing out on the new look.
Apple has multiple Accessibility options that ...
Apple today added Mac Studio models with M4 Max and M3 Ultra chips to its online certified refurbished store in the United States, Canada, Japan, Singapore, and many European countries, for the first time since they were released in March.
As usual for refurbished Macs, prices are discounted by approximately 15% compared to the equivalent new models on Apple's online store. Note that Apple's ...
Apple today provided developers with a revised version of the first iOS 26 beta for testing purposes. The update is only available for the iPhone 15 and iPhone 16 models, so if you're running iOS 26 on an iPhone 14 or earlier, you won't see the revised beta.
Registered developers can download the new beta software through the Settings app on each device.
The revised beta addresses an...
