Samsung Reportedly Developing 'Galaxy Smart Tag' Rival to Apple AirTags
Samsung is reportedly developing an item tracker called the "Galaxy Smart Tag" that appears to be positioned as a rival to Apple's long-awaited AirTags product (via SamMobile).
In August, alongside the unveiling of the Samsung Galaxy Note 20, the South Korean company explained how its SmartThings Find feature can locate compatible Galaxy products with greater accuracy. It is now being alleged that Samsung is using this software for a tag-like item tracker.
SamMobile spotted a new device with the name "Galaxy Smart Tag" and the model number EI-T5300 in Indonesian Telecom Certification filings. Based on the name, it is assumed that the product will integrate with Samsung's SmartThings Find feature and offer location tracking.
The parallel to Apple's rumored AirTags is striking. There has been an overwhelming amount of evidence, including extensive patent filings, design leaks, premature placement in Apple support materials, and iOS code, that Apple is preparing to launch an ultra-wideband item tracker. For some time, it has been believed that Apple is on the brink of announcing AirTags, but after repeatedly failing to appear leaks are now suggesting a March 2021 launch.
Samsung previously launched an LTE-enabled item tracker with GPS under its SmartThings brand in 2018, but it since appears to have been discontinued.
SamMobile suggests that Samsung could be looking to base its item tracking tag on ultra-wideband technology. AirTags are rumored to be based on the U1 ultra-wideband chip, which Apple is reportedly seeking to make the bedrock of its ecosystem.
If the speculation around Samsung's filing is correct, item tracking appears to be set to become another front of direct competition between Samsung and Apple. After Apple's push into consumer lending with Apple Card, earlier this year Samsung followed with Samsung Pay Card. Yesterday, it was reported that Samsung may be withholding patented periscope camera technology from Apple in order to maintain a competitive advantage with its Galaxy smartphones.
Popular Stories
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors.
Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report.
iPhone 17 Air mockup based on rumored design
The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman.
In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too.
2025 Apple Watch Ultra 3
Apple didn't update the...
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years.
iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack)
At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
All upcoming iPhone 17 models will come equipped with 12GB of RAM to support Apple Intelligence, according to the Weibo-based leaker Digital Chat Station.
The claim from the Chinese leaker, who has sources within Apple's supply chain, comes a few days after industry analyst Ming-Chi Kuo said that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be equipped with 12GB of RAM.
...
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
