AirTags Referenced in New Apple Support Video - MacRumors
Skip to Content

AirTags Referenced in New Apple Support Video

Apple has accidentally referenced its widely rumored AirTags item tracking tags in a video that it uploaded to its Apple Support channel on YouTube today. The video was first spotted by the blog Appleosophy and has quickly been removed.

The video was titled "How to erase your iPhone." AirTags were mentioned in Settings > Apple ID > Find My > Find My iPhone under Enable Offline Finding, with fine print indicating that "offline finding enables this device and AirTags to be found when not connected to Wi-Fi or cellular."

airtags support video leak
AirTags will compete with Tile, helping users keep track of their personal belongings, such as their keys, wallets, and backpacks.

MacRumors uncovered evidence of AirTags within iOS 13 code last year. The tags will be closely integrated with the new Find My app, which will be getting an "Items" tab. Users will receive a notification when they are separated from a tagged item, and if necessary, they can set an AirTag to start making sounds to help locate the lost item.

MacRumors shared exclusive screenshots of the under-development "Items" tab with AirTags (codenamed "B389") integration in the Find My app last year:

airtagsetup2
In January, analyst Ming-Chi Kuo said AirTags were slated to launch in the first half of 2020 with Ultra Wideband support, but this timeframe could have changed since then.

Related Roundup: AirTag
Buyer's Guide: AirTag (Buy Now)

Popular Stories

google pixel tag design

Google Unveils $29 Pixel Tag to Take On Apple's AirTag

Wednesday August 12, 2026 11:52 am PDT by
Google today introduced the Pixel Tag, its answer to Apple's AirTag. Pixel Tag is Google's first item tracker, even though Google implemented an item tracking network two years ago that's been used by third-party devices. The Pixel Tag is made from stainless steel, and it is IP67 water- and dust-resistant. There's a built-in speaker that can play a sound when an item it's attached to is...
Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro: Pre-Orders and Release Date

Sunday August 16, 2026 8:24 pm PDT by
Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern. As usual, the event is expected to take place in the first half of September. Labor Day falls on September 7 this year. The last time the holiday was on that day was in 2020, but the iPhone event that year was delayed until October due to the...
apple camera airpods

Apple's Camera-Equipped AirPods Confirmed: See Them in Action

Monday August 17, 2026 6:21 pm PDT by
Apple is working on camera-equipped AirPods that appear to be nearly ready to launch, based on a video MacRumors found in the macOS Tahoe 26.7 release candidate. In a short demo, a man holds a book up so the camera in the AirPods can see the title. "With Visual Intelligence, your world becomes savable. See something you like? Just ask me to save it for later," says the voiceover text. Here ...

Top Rated Comments

lexlevi Avatar
83 months ago
Had to be that b***h Carole Baskin
Score: 20 Votes (Like | Disagree)
Appleman3546 Avatar
83 months ago
I think I hear Tile getting madder on Capital Hill
Score: 19 Votes (Like | Disagree)
83 months ago
They do this on purpose
Score: 16 Votes (Like | Disagree)
arn Avatar
83 months ago
Here's a mirror of the video at Timestamp: 1min 43 seconds.

https://forums.macrumors.com/threads/airtags-referenced-in-new-apple-support-video.2229235/post-28332412

[Click to view video attachment]
Score: 13 Votes (Like | Disagree)
Michael Scrip Avatar
83 months ago

WWDS sounds cool, whats that?
World Wide Developers Stream?

:P
Score: 10 Votes (Like | Disagree)
zorinlynx Avatar
83 months ago

someone is getting fired ?
I know you're probably joking, but I REALLY hope Apple doesn't fire people for minor mistakes like this. That would be extraordinarily petty.
Score: 9 Votes (Like | Disagree)