Universal Electronics Offers Alternative Apple TV Remote to Cable Companies

Universal Electronics has announced its own take on Apple's divisive Apple TV Remote that's "specifically developers and designed" for cable, satellite, and MVPD (multichannel video program distributor) customers, according to the company (via The Verge).

uei apple tv 4k remote
The UEI Remote uses Bluetooth Low Energy (BLE) connectivity together with Infrared to provide universal control, and offers ‌Apple TV‌ users content search and control via Siri and a program guide button for live TV viewing functions, along with separate volume and channel rockers and traditional media playback buttons.

In addition to featuring Apple's MFi authentication chip for secure connectivity with ‌Apple TV‌, the remote also packs an accelerometer and ambient light sensor to automatically backlight the keys in low light environments when the remote is picked up or moved.

"We're excited that customers worldwide will soon be able to enjoy this new remote, designed specifically for the growing number of MVPDs offering Apple TV 4K to their subscribers," said Paul Arling, CEO, Universal Electronics Inc. “This remote offers convenient features to quickly access the EPG or channel surf live programming available through the MVPD's app on Apple TV 4K."

Third-party alternatives to Apple's deeply unpopular ‌Apple TV‌ Remote aren't new. Last year we saw Swiss telco Salt launch an alternative remote control for the ‌Apple TV‌ 4K set-top boxes that it includes in its domestic broadband TV bundle. Then, in July, Function101 launched a $30 variant for U.S. the consumer market (there's no ‌Siri‌ button included on that one though).

UEI's remote won't be available for consumers to buy when it launches early next year. Instead, it's being offered directly to cable companies that include an ‌Apple TV‌ 4K as part of a streaming video package.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Neutral)

Top Rated Comments

Karllake Avatar
22 months ago

original remote is fine. people complaining are simply afraid of change. touch pad is far better than tapping directional buttons many times.

only thing Apple needs to do is to remove animations that block the remote input. i find it extremely idiotic i have to wait for the slow dumb fade-to-home animation or the multitasking animation to finish before my remote is usable.
100% disagree, the number of accidental movements using the touch pad is unreal, it moves up and down when you’re trying to move left to right and often over or under shoots when scrolling in any direction, it’s not the great user experience everyone expects from apple, you may not have this problem but that doesn’t mean you can extrapolate and theory that everyone else is just “afraid of change”
Score: 50 Votes (Like | Disagree)
NikoBeaR Avatar
22 months ago

original remote is fine. people complaining are simply afraid of change. touch pad is far better than tapping directional buttons many times.

only thing Apple needs to do is to remove animations that block the remote input. i find it extremely idiotic i have to wait for the slow dumb fade-to-home animation or the multitasking animation to finish before my remote is usable.
I love most Apple products as they bring me joy in my life. The AppleTV 4K remote is horrendous. Top 10 worst designs from Apple.
Score: 40 Votes (Like | Disagree)
miniyou64 Avatar
22 months ago
I was such a hardcore defender of the Apple TV remote. It’s garbage. Impossible to select things accurately. Bloop, bloop...bloop, bloop, bloop and you’re 3 lines down from where you want to be.
Score: 28 Votes (Like | Disagree)
iapplelove Avatar
22 months ago

I love most Apple products as they bring me joy in my life. The AppleTV 4K remote is horrendous. Top 10 worst designs from Apple.
we have a few Apple TV’s here, same 4k. And no matter how many times I pick up the remote it’s always upside down.
Score: 27 Votes (Like | Disagree)
George Dawes Avatar
22 months ago
I actually preferred the old silver one . Keep it simple
Score: 17 Votes (Like | Disagree)
NikoBeaR Avatar
22 months ago

100% disagree, the number of accidental movements using the touch pad is unreal, it moves up and down when you’re trying to move left to right and often over or under shoots when scrolling in any direction, it’s not the great user experience everyone expects from apple, you may not have this problem but that doesn’t mean you can extrapolate and theory that everyone else is just “afraid of change”
This guy nailed it. The AppleTV 4K REMOTE s a pile of pig crap. All design no function.

EDIT: Sorry I meant REMOTE is a POS; I am in love with my AppleTV 4K otherwise.
Score: 17 Votes (Like | Disagree)

Related Stories

apple tv remote 2

Apple Reportedly Working on Redesigned Apple TV Remote

Tuesday March 30, 2021 12:23 am PDT by
Rumors that Apple intends to launch a new Apple TV have been around for some time, with the headlining feature being a more powerful processor for gaming and all-round performance benefits. However, alongside a new powerful chip, new evidence is pointing towards a possible new Apple TV remote also shipping alongside the TV set-top box. According to a report from 9to5Mac, citing people...
apple tv hd

Apple to Sell Apple TV HD Bundled With New Siri Remote for $149

Tuesday April 20, 2021 11:26 am PDT by
Alongside the announcement of the new Apple TV 4K, Apple today in a press release revealed that users will be able to purchase the current 32GB Apple TV HD bundled with the new Siri Remote at $149. The Apple TV HD provides many of the same features as the higher-end Apple TV 4K, but it lacks high-quality 4K HDR video and Dolby Vision support. Apple will continue to sell this lower-end model, ...
apple tv 4k design triad

Refurbished Apple TV 4K With Redesigned Siri Remote Now Available, Pricing Starts at $149

Tuesday September 14, 2021 1:26 pm PDT by
Apple today began selling certified refurbished models of the Apple TV 4K and Apple TV HD with the redesigned Siri Remote for the first time in the United States, Canada, and many European countries, with prices discounted by around 15% as usual. In the United States, for example, a refurbished Apple TV 4K with 32GB of storage and the redesigned Siri Remote is priced at $149, compared to...
apple tv 4k design blue

Deals: Shop All-Time Low Prices on 2021 Apple TV 4K Models, Starting at $169 for 32GB ($10 Off) [Updated]

Wednesday July 21, 2021 7:23 am PDT by
Today we're tracking the best discount seen to date on the 2021 Apple TV 4K, which provides up to $19 in savings on the 32GB and 64GB models. Starting with the 32GB Apple TV 4K, you can get this model for $169.00, down from $179.00. This beats the previous record low price by $1. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a...
apple tv 4k design green

Deals: Get the 32GB Apple TV 4K for $159.99 ($19 Off)

Monday January 31, 2022 7:23 am PST by
Amazon is offering the 2021 32GB Apple TV 4K for $159.99, down from $179.00. This discount will be seen after a $10 coupon is automatically applied at the checkout screen. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Today's sale is about $10 off from the all-time low...
Apple Pencil 25 off

Deals: Get the Apple Pencil 2 for $103.99 ($25 Off), 32GB Apple TV 4K for $169 ($10 Off), More

Tuesday March 22, 2022 9:40 am PDT by
Numerous deals have hit a few different Apple products this week, including the Apple Pencil 2, Apple TV 4K, and the AirPods. Amazon is the source of many of the discounts listed in this article, but Verizon is matching in a few places. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us...
2021 apple tv siri remote

New Apple TV Ships With Redesigned Siri Remote, Also Sold Separately for $59

Tuesday April 20, 2021 10:19 am PDT by
Apple today announced the next-generation Apple TV 4K with a faster A12 chip and a completely redesigned Siri Remote pictured below. The new Siri Remote is included with the new Apple TV 4K, and the Apple TV HD going forward. The new remote will also be sold separately for $59 and is compatible with the previous-generation Apple TV 4K and Apple TV HD. The all-new Siri Remote features a...
apple tv 4k design triad

Deals: 32GB Apple TV 4K on Sale for $159.99 ($19 Off)

Tuesday January 25, 2022 7:07 am PST by
Amazon has dropped the price of the 2021 32GB Apple TV 4K, available for $159.99, down from $179.00. This discount will be seen after a $10 coupon is automatically applied at the checkout screen. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. The Apple TV 4K is available...

Popular Stories

cook sept 2020 event

Gurman: Apple Preparing Pre-Recorded iPhone 14 and Apple Watch Series 8 Event

Sunday August 7, 2022 6:13 am PDT by
Apple has "started to record" its virtual September event, where it's expected to announce the upcoming iPhone 14 lineup, the Apple Watch Series 8, and a new "rugged" Apple Watch model, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman says the event, which is expected to take place in the early part of September, is already under production, implying...
Apple Watch Series 7 Starlight Midnight

Standard Apple Watch Series 8 Rumored to Feature Same Design as Series 7

Friday August 5, 2022 7:46 am PDT by
The standard 41mm and 45mm models of the Apple Watch Series 8 will feature the same design as the Apple Watch Series 7, according to Twitter user @ShrimpApplePro, who was first to reveal that iPhone 14 Pro models would feature a new pill-and-hole display. Titanium will not be an option for the standard Apple Watch Series 8 models either, according to @ShrimpApplePro, but Bloomberg's Mark...
iPhone 14 Lineup Feature Purple

Color Options for All iPhone 14 Models: Everything We Know

Monday August 8, 2022 3:59 am PDT by
The iPhone 14 and iPhone 14 Pro models are rumored to be available in a refreshed range of color options, including an all-new purple color. Most expectations about the iPhone 14 lineup's color options come from an unverified post on Chinese social media site Weibo earlier this year. Overall, the iPhone 14 and iPhone 14 Pro's selection of color options could look fairly similar to those of the ...
ios 16 beta 5 battery percent

iOS 16 Beta 5: Battery Percentage Now Displayed in iPhone Status Bar

Monday August 8, 2022 10:43 am PDT by
With the fifth beta of iOS 16, Apple has updated the battery icon on iPhones with Face ID to display the specific battery percentage rather than just a visual representation of battery level. The new battery indicator is available on iPhone 12 and iPhone 13 models, with the exception of the 5.4-inch iPhone 12/13 mini. It is also available on the iPhone 11 Pro and Pro Max, XS and XS Max, and...
iphone 14 pro max camera bump compared lipilipsi 16 9

Bigger iPhone 14 Pro Max Camera Bump Shown Alongside iPhone 13 Pro Max

Monday August 8, 2022 4:33 am PDT by
The camera bump on the upcoming iPhone 14 Pro Max is expected to be the largest rear lens housing Apple has ever installed on its flagship smartphones, and a new photo offers a rare glimpse at just how prominent it is compared to Apple's predecessor device. iPhone 14 Pro Max dummy (left) vs iPhone 13 Pro Max All iPhone 14 models are expected to see upgrades to the Ultra Wide camera on the...
ipad pro magic keyboard white

Rumor Claims Next iPad Pro to Feature New Four-Pin Smart Connector

Sunday August 7, 2022 11:57 am PDT by
A new rumor claims that the next-generation 12.9-inch and 11-inch iPad Pro will feature a new four-pin Smart Connector, an update from the current three-pin connector in the iPad Pro. The rumor from Mac Otakara, citing "reliable sources," says that the next iPad Pro, expected to debut possibly as soon as this fall, will feature a new Smart Connector that has four-pins rather than three. The...