Deals: Expercom Introduces First Discounts on M1-Enabled MacBook Pro, Air, and Mac mini

To me, these discounts:
1. Devalue the brand, making me feel they are lower, not higher quality, thereby dissuading me from ordering.
2. Make me feel that Apple computers are overpriced, and therefore poor value, thereby dissuading me from ordering.

I completely understand why Steve didn't allow discounts.

You can buy from me if you want. I'll charge you full price then have it dropped shipped from these guys and keep the difference. We both win!

Heck, I'll even add a "personal shopper" markup just for you because I want you to feel extra special about your purchase!

To me, these discounts:
1. Devalue the brand, making me feel they are lower, not higher quality, thereby dissuading me from ordering.
2. Make me feel that Apple computers are overpriced, and therefore poor value, thereby dissuading me from ordering.

I completely understand why Steve didn't allow discounts.

That's alot of power these 5% discounts have over your feelings. I think apple figures if a company is willing to cut into their own retail margins they are free to do so. This is how retail works quite often; sell a tv almost at cost or even a loss and then try real hard to sell higher margin accessories and service plans/warranties. I think also there is some gamesmanship with discounts; people want to feel like they got a deal so companies charge a bit higher msrp knowing that retailers will offer discounts.

I just did a add to cart for the Mac Mini:

Mac Mini - $900 - I need 512 GBs of storage. 256 GBs is not enough in 2020. I think I have like 19 GBs remaining on my 2015 MBP.

Accessories:
Magic Keyboard: $100
Magic Trackpad: $130

HP 27 inch 1080 Pavilion monitor:
$180 on Amazon.

with Taxes on everything:

$1700

Like seriously? Might as well buy an iMac and I haven’t even included a web cam. So I am looking at least $1,800.

Installments through my Apple Card would remove the sticker shock of the upfront cost, but it’s just all the moving parts involved balloon the price to not make it an option.

I think I’ll just wait until summer ‘21 and buy the last gen Intel 27 inch iMac. I honestly don’t need another notebook, since I already have a 2015 in MBP, Surface Pro 3 and 2017 iPad Pro, which all make great mobile devices.

I was more looking at a Desktop solution with a little more bang for the buck that could give more viewing room for content and enjoyable experience for Netflix. Also, I wanted a modern Mac that integrates with the rest of my iOS devices because I plan to keep my 2015 MBP on Mojave to maintain compatibility with Adobe CS6.

The Mac Mini if you don’t know what you are doing makes it deceptive.

Make me feel that Apple computers are overpriced

I have bad news for you...

I completely understand why Steve didn't allow discounts.

Steve Jobs allowed discounts. I've gotten discounts on Apple products since the '80s

If I remember correctly, he didn't allow sellers to advertise below their minimum advertised price (MAP).

Back in the day, if a retailer wanted to advertise a sale on an Apple product, their (paper) ad would tell you to contact them for special pricing because it was below MAP.

I just did a add to cart for the Mac Mini:

Mac Mini - $900 - I need 512 GBs of storage. 256 GBs is not enough in 2020. I think I have like 19 GBs remaining on my 2015 MBP.

Accessories:
Magic Keyboard: $100
Magic Trackpad: $130

HP 27 inch 1080 Pavilion monitor:
$180 on Amazon.

with Taxes on everything:

$1700

Like seriously? Might as well buy an iMac and I haven’t even included a web cam. So I am looking at least $1,800.

Installments through my Apple Card would remove the sticker shock of the upfront cost, but it’s just all the moving parts involved balloon the price to not make it an option.

I think I’ll just wait until summer ‘21 and buy the last gen Intel 27 inch iMac. I honestly don’t need another notebook, since I already have a 2015 in MBP, Surface Pro 3 and 2017 iPad Pro, which all make great mobile devices.

I was more looking at a Desktop solution with a little more bang for the buck that could give more viewing room for content and enjoyable experience for Netflix. Also, I wanted a modern Mac that integrates with the rest of my iOS devices because I plan to keep my 2015 MBP on Mojave to maintain compatibility with Adobe CS6.

The Mac Mini if you don’t know what you are doing makes it deceptive.

Most people using Mac Minis already have Monitor, Keyboard, Trackpad and Webcam.
You make a choice as to whether you want/need control over these components, or whether you are happy to conform to whatever Apple is giving you with the iMac (nothing wrong with it).
And by the way, if you ever decide to upgrade your CPU with the iMac, you'll have to upgrade the monitor as well, whether you like it or not.