Apple today updated its App Store Connect app designed for developers, introducing a new icon that is a more complex version of the original simple blue and white "A" design.

appstoreconnect

New icon on the right

‌App Store‌ Connect is used by developers for iOS app management. It provides info on app statuses, offers data on app performance and sales, and lets developers access and respond to reviews.

Along with an updated icon, the new version of the app released today introduces an option for setting up internal TestFlight beta testing, with up to 100 members of a developer's team can test beta builds of an app. Full release notes for the update are below:

With this update, you can now:
- Set up internal TestFlight beta testing
- Add up to 100 members of your team to test beta builds of your app
- Edit test details for beta builds, view build activity and status, and expire builds
- Answer required export compliance questions

Developers can download ‌App Store‌ Connect from the ‌App Store‌. [Direct Link]

Top Rated Comments

thatvirtualboy Avatar
57 months ago
Eesh, if I didn't know any better I would think the 'old' icon was the newer one... looks way cleaner.
Score: 29 Votes (Like | Disagree)
skel_73 Avatar
57 months ago
They are legit going backwards with their design language. It looks like circa 2000.

I do branding and design for a living so maybe I've oversensitive to it, but I find the fact that they are doing this worrisome as it feels regressive and 'un-Apple' to me....
Score: 18 Votes (Like | Disagree)
Atarikid Avatar
57 months ago
Oh boy ... first we got Aqua look. Then the thin/simple look. Now back 'aqua-a-like' look.

Personally the new icon looks .. well .. ugly.
Score: 13 Votes (Like | Disagree)
jdelaune Avatar
57 months ago
That’s one ugly icon. Looks very out of place.
Score: 12 Votes (Like | Disagree)
AngerDanger Avatar
57 months ago
It's like Apple just realized within the last year that icons can have depth.
Score: 10 Votes (Like | Disagree)
BreuerEditor Avatar
57 months ago
Whatever happened to the 'simplicity' mentality? I thought we went from these 3D lots of 'depth' icons to flat to make them cleaner and simplistic (flat)? Now we're going back to that? ?
Score: 9 Votes (Like | Disagree)

Popular Stories

iPhone SE 4 Thumb 1

'New' iPhone SE Product Listing Appears on French Website

Wednesday February 12, 2025 6:49 am PST by
As the wait continues for Apple's long-rumored, fourth-generation iPhone SE, French electronics retailer Boulanger has prematurely published a product listing for a "new" model of the iPhone SE. The placeholder page says the device is "coming soon," but it offers no further information, and the price shown is obviously not real. The listing was spotted by a reader of the French technology...
apple launch feb 2025 alt

What to Expect From the 'Apple Launch' Next Week

Thursday February 13, 2025 11:48 am PST by
Apple has yet to announce any new devices this year, but that could change starting next week. Apple CEO Tim Cook today said to "get ready" for a "launch" on Wednesday, February 19. "Get ready to meet the newest member of the family," said Cook, in a social media post. The post includes an #AppleLaunch hashtag, along with a short video featuring an animated Apple logo inside of a circle....
apple launch feb 2025

Tim Cook Teases an 'Apple Launch' Next Wednesday

Thursday February 13, 2025 8:07 am PST by
In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19. "Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag. The post includes a short video with an animated Apple logo inside a circle. Cook did not provide an exact time for the launch, or share any other specific details, so...
iPhone 17 Pro Render Front Page Tech

iPhone 17 Pro With All-New Camera Bar Design Allegedly Revealed

Thursday February 13, 2025 5:49 pm PST by
Apple's next-generation iPhone 17 Pro will feature three rear cameras arranged in a familiar triangular layout, but the cameras will be housed in an all-new rectangular camera bar with rounded corners, according to YouTube channel Front Page Tech. iPhone 17 Pro camera design render created by Asher for Front Page Tech In a video uploaded today, Front Page Tech host Jon Prosser said the camera ...
M4 Mac mini Apple Video

Apple's Refurbished Mac Mini Pricing Has a Problem

Thursday February 13, 2025 6:20 am PST by
Apple this week began selling refurbished Mac mini models with the M4 chip for the first time, but this has led to a pricing conundrum. In the United States, Apple is offering a refurbished Mac mini with the base M4 chip, 256GB of storage, 16GB of RAM, and Gigabit Ethernet for $509, down from $599 new. This is the standard 15% discount that Apple offers on refurbished Macs. The issue is...
M4 mini Glowing Blue

Apple Begins Selling Refurbished M4 Macs

Wednesday February 12, 2025 11:35 am PST by
Apple today added MacBook Pro and Mac mini models with M4 series chips to its certified refurbished store in the United States, Canada, the United Kingdom, and Ireland for the first time since the computers were introduced in October 2024. Some refurbished MacBook Pro models with M4 chips are also available in Belgium, Germany, the Netherlands, Spain, and select other European countries. ...
iOS 18

iOS 18.4 Coming Next Week With These New Features for Your iPhone

Friday February 14, 2025 6:18 am PST by
The first iOS 18.4 beta for iPhones should be just around the corner, and the update is expected to include many new features and changes. Bloomberg's Mark Gurman expects the iOS 18.4 beta to be released by next week. Below, we outline what to expect from iOS 18.4 so far. Apple Intelligence for Siri Siri is expected to get several enhancements powered by Apple Intelligence on iOS...
Apple Ad on X

Apple Resumes Advertising on X

Wednesday February 12, 2025 2:18 pm PST by
Apple this month started advertising on X for the first time in more than a year. The company had stopped advertising on the social media platform in November 2023 following controversial remarks made by its owner Elon Musk. For example, the @Apple account is running an ad promoting Safari's privacy features. The ad was spotted by MacRumors contributor Aaron Perris. The @AppleTV account has a...
iPhone 16 Apple Store

iPhone 17 in New Sizes This Year: What to Know

Thursday February 13, 2025 2:45 am PST by
Last year, Apple tweaked iPhone 16 Pro screen sizes to make them bigger than 2023's iPhone 15 Pro models, and this year we are also expecting a change in the size of the displays in the iPhone 17 lineup. Here's what we know. Standard iPhone 17 Apple could introduce a new display size for the standard iPhone 17 model in 2025. The iPhone 17 could measure in at 6.3 inches, up from 6.1 inches,...