Apple today informed developers that it is making new App Store marketing tools available for use, providing developers with a simple way to create short links, embeddable code with app icon and product page, QR codes, and more.
Take advantage of new marketing resources to promote your apps around the world. You can now generate short links or embeddable code that lead to your App Store product page and display your app icon, a QR code, or an App Store badge. Download localized App Store badges, your app icon, and more.
Developers can enter the URL for their app on the marketing page, with Apple then providing tools to generate the aforementioned links and badges. QR codes in particular may be of interest to developers as these can be used to quickly find an app with a scan with an iPhone camera, and QR codes are also used for the App Clips feature introduced in iOS 14.
QR codes can be generated with different colors and with each app's icon for a unique, personalized look that takes seconds to create.
Wednesday March 25, 2026 6:38 am PDT by Joe Rossignol
App Store Connect is a tool that allows app developers to view App Store metrics such as total downloads, and today it is receiving a major update.
"Analytics in App Store Connect receives its biggest update since its launch," said Apple, in a post on its developer news portal.
Apple says App Store Connect has a refreshed user experience that makes it easier to measure the performance of...
Apple has removed a "vibe coding" app from its App Store, reports The Information. AI app building app "Anything" was pulled from the App Store, and Anything co-founder Dhruv Amin was told that his app violated Guideline 2.5.2.
"Vibe coding" is a term used for code generated using AI based on natural language with no coding experience necessary. Anything and other apps like it let users...
As of April 1, payment processing is no longer available for purchases made across the App Store and other Apple services in Russia, according to Apple.
In a new support document, Apple said new purchases, in-app purchases, and subscription renewals are no longer available in Russia unless a user already has funds in their Apple Account balance, which can continue to be used.
This change...
Sure! At least 0.000001% of it, anyway. In any case, developers can use QR codes or not, it’s optional 🤷♂️
Re: the 15 or 30% revenue share, here’s a partial list of what it pays for:
a secure, customer-trusted payment system; app hosting; APIs, libraries, compilers and other development tools; testing, interface libraries; simulators; security features; developer services, including customer support; and cloud services, including 1 petabyte of CloudKit storage.
Those are some of the things Epic thinks Apple should provide for free 🙄
btw, it’s worth mentioning that more than 80% of all app downloads pay nothing. Not 30%, not 15%—0%. Apple gets $0.00. Not a single penny.
If everyone did what Epic did and Apple App Store revenue went to zero, Apple would replace the ~15 billion they received somewhere else. Like add another $75—the “Epic tax”—onto the price of iPhones. ($100 in a couple years, and it would keep going up every year).
But that way Epic and other devs could get 100% of the revenue instead of only 70 or 85%. Epic might reduce the price of dances and outfits, maybe not.
I’d love to see a progressive model, where for indie developers that are just getting started Apple takes a reduced cut (say 10%) until a certain paid volume is hit. IE 150 app sales or something. Gives newbs a chance to launch something and try to earn their first year Apple Developer fee back.
