Apple today informed developers that it is making new App Store marketing tools available for use, providing developers with a simple way to create short links, embeddable code with app icon and product page, QR codes, and more.
Take advantage of new marketing resources to promote your apps around the world. You can now generate short links or embeddable code that lead to your App Store product page and display your app icon, a QR code, or an App Store badge. Download localized App Store badges, your app icon, and more.
Developers can enter the URL for their app on the marketing page, with Apple then providing tools to generate the aforementioned links and badges. QR codes in particular may be of interest to developers as these can be used to quickly find an app with a scan with an iPhone camera, and QR codes are also used for the App Clips feature introduced in iOS 14.
QR codes can be generated with different colors and with each app's icon for a unique, personalized look that takes seconds to create.
Thursday October 22, 2026 11:01 am PDT by Juli Clover
Apple has temporarily removed Keynote, Pages, and Numbers from the App Store, just after releasing an update that added iPhone Duo support and a new Intelligent Assistant.
It is not clear if the apps were removed intentionally, or if it is a bug. Apple has not said when the apps will be reinstated, but if it was in error, they should return soon.
Update: The Mac versions are back without...
Thursday October 22, 2026 6:04 am PDT by Joe Rossignol
Apple today highlighted more than 50 third-party App Store apps that are or will soon be fully optimized for the iPhone Duo and its various layouts and poses.
You can hold the iPhone Duo and set it down in a number of ways, such as partially folded like a book, placed down on a surface, or standing on its edges:
With the Netflix app, for example, Apple said iPhone Duo users can scroll...
Apple today announced that apps optimized for the iPhone Duo can now be submitted for App Store approval, ahead of the foldable device launching on Friday, October 23.
While existing App Store apps will automatically run on the iPhone Duo, only apps built with the iOS 27.1 SDK or later can dynamically resize to fill the entire space of the inner display, whereas unoptimized apps will have...
Sure! At least 0.000001% of it, anyway. In any case, developers can use QR codes or not, it’s optional 🤷♂️
Re: the 15 or 30% revenue share, here’s a partial list of what it pays for:
a secure, customer-trusted payment system; app hosting; APIs, libraries, compilers and other development tools; testing, interface libraries; simulators; security features; developer services, including customer support; and cloud services, including 1 petabyte of CloudKit storage.
Those are some of the things Epic thinks Apple should provide for free 🙄
btw, it’s worth mentioning that more than 80% of all app downloads pay nothing. Not 30%, not 15%—0%. Apple gets $0.00. Not a single penny.
If everyone did what Epic did and Apple App Store revenue went to zero, Apple would replace the ~15 billion they received somewhere else. Like add another $75—the “Epic tax”—onto the price of iPhones. ($100 in a couple years, and it would keep going up every year).
But that way Epic and other devs could get 100% of the revenue instead of only 70 or 85%. Epic might reduce the price of dances and outfits, maybe not.
I’d love to see a progressive model, where for indie developers that are just getting started Apple takes a reduced cut (say 10%) until a certain paid volume is hit. IE 150 app sales or something. Gives newbs a chance to launch something and try to earn their first year Apple Developer fee back.
