Apple today informed developers that it is making new App Store marketing tools available for use, providing developers with a simple way to create short links, embeddable code with app icon and product page, QR codes, and more.
Take advantage of new marketing resources to promote your apps around the world. You can now generate short links or embeddable code that lead to your App Store product page and display your app icon, a QR code, or an App Store badge. Download localized App Store badges, your app icon, and more.
Developers can enter the URL for their app on the marketing page, with Apple then providing tools to generate the aforementioned links and badges. QR codes in particular may be of interest to developers as these can be used to quickly find an app with a scan with an iPhone camera, and QR codes are also used for the App Clips feature introduced in iOS 14.
QR codes can be generated with different colors and with each app's icon for a unique, personalized look that takes seconds to create.
Wednesday May 13, 2026 11:02 am PDT by Juli Clover
Apple is looking into ways to better support apps that include AI agents and AI coding capabilities in the App Store, reports The Information. Apple is designing a system that would maintain its security and privacy standards while allowing for AI app features, but details on how the system will work are unavailable.
Apple started blocking updates for some popular vibe coding apps in March...
An Indian court has ruled that Apple must cooperate with a government investigation into its App Store practices, rejecting the company's attempt to put the case on hold (via Reuters).
The Delhi High Court ruling keeps a probe by the Competition Commission of India (CCI) alive, which found in 2024 that Apple had abused its dominant position in the iPhone apps market. The CCI wants Apple's...
Fortnite is back on the App Store in every country except Australia, Epic Games announced today, as the company declared it is entering the "final battle" of its long-running legal dispute with Apple.
Epic said the decision to push Fortnite back onto iOS globally was prompted by Apple's own words to the U.S. Supreme Court, in which Apple acknowledged that "regulators around the world are...
Sure! At least 0.000001% of it, anyway. In any case, developers can use QR codes or not, it’s optional 🤷♂️
Re: the 15 or 30% revenue share, here’s a partial list of what it pays for:
a secure, customer-trusted payment system; app hosting; APIs, libraries, compilers and other development tools; testing, interface libraries; simulators; security features; developer services, including customer support; and cloud services, including 1 petabyte of CloudKit storage.
Those are some of the things Epic thinks Apple should provide for free 🙄
btw, it’s worth mentioning that more than 80% of all app downloads pay nothing. Not 30%, not 15%—0%. Apple gets $0.00. Not a single penny.
If everyone did what Epic did and Apple App Store revenue went to zero, Apple would replace the ~15 billion they received somewhere else. Like add another $75—the “Epic tax”—onto the price of iPhones. ($100 in a couple years, and it would keep going up every year).
But that way Epic and other devs could get 100% of the revenue instead of only 70 or 85%. Epic might reduce the price of dances and outfits, maybe not.
I’d love to see a progressive model, where for indie developers that are just getting started Apple takes a reduced cut (say 10%) until a certain paid volume is hit. IE 150 app sales or something. Gives newbs a chance to launch something and try to earn their first year Apple Developer fee back.
