Apple Devices Rank #1 in PC and Tablet Customer Satisfaction in 2020

Apple's Macs and iPads continue to have the highest satisfaction score among PC and tablet makers in 2020, according to new data shared today by the American Customer Satisfaction Index.

acsicomputersapplesatisfaction
In the 2020 Household Appliance and Electronics Report, Apple earned an ACSI score of 82, a one point drop from the score that it earned in 2019. Apple's satisfaction score beat out Samsung (81), Acer (78), Amazon (78), ASUS (77), Dell (77), HP (77), and others.

The score includes laptops, tablets, and desktop machines, but when splitting them out, Samsung and Apple are tied for customer satisfaction when it comes to tablets, according to the ACSI. Apple and Samsung also dominate laptop rankings, while there are narrower margins for desktop machines.

When it comes to overall customer satisfaction ratings across all manufacturers, desktop PCs, notebooks, and tablets still lag behind overall smartphone satisfaction, with desktops continuing to have the highest average satisfaction ratings.

acsipcfiveyearindustry

The overall industry rankings mimic results from the cell phone industry, where Apple and Samsung have long been locked in a two-way battle at the top for customer satisfaction. Despite slipping 1%, Apple leads the PC industry with an ACSI score of 82 that matches its rating in the cell phone industry. Samsung again holds second place, just a point lower at 81--a score that also matches its cell phone rating.

Both Apple and Samsung have shown high and stable customer satisfaction for the past five years--separated by just a point in all but one of those years. Apple continues to beat the field across the entire customer experience, receiving its highest mark for design. Samsung shines when it comes to value, rating best in class among all PC makers.

Factors that influence customer satisfaction ratings include design, graphics and sound quality, availability of accessories, software and apps, ease of operation, system crashes, and processor speed.

acsisatisfactiondevicetype3
To create its scoring system and compile device scores, the ACSI uses data from interviews with 14,698 customers to analyze customer satisfaction with personal computers, computer software, household appliances, TVs, and more. Customers surveyed were asked to evaluate their experiences with recently purchased products of the largest manufacturers.

Tag: ACSI

Top Rated Comments

JoelTheSuperior Avatar
18 months ago
I reckon these statistics are skewed by iPad users. The iPad is a genuinely fantastic tablet and I wholeheartedly recommend them, but my Mac using friends are increasingly frustrated with the experience.
Score: 13 Votes (Like | Disagree)
PickUrPoison Avatar
18 months ago

I reckon these statistics are skewed by iPad users. The iPad is a genuinely fantastic tablet and I wholeheartedly recommend them, but my Mac using friends are increasingly frustrated with the experience.
I don’t disagree. But a day or two a year on a Windows machine is enough to snap me back into reality. The grass on the other side of the fence is only spray-painted greener.

Being the designated family computer nerd is no bed of roses...
Score: 10 Votes (Like | Disagree)
Seanm87 Avatar
18 months ago

There seems to be a gap between what is being said in some threads regarding the way Apple is handling the Macs and the reported satisfaction of the ACSI. Either some of the issues are overblown or the ACSI proprietary algorithms didn't quite hit the nail on the head with the overall score.
The former I imagine based on how dramatic people on here can be.
Score: 6 Votes (Like | Disagree)
I7guy Avatar
18 months ago
There seems to be a gap between what is being said in some threads regarding the way Apple is handling the Macs and the reported satisfaction of the ACSI. Either some of the issues are overblown or the ACSI proprietary algorithms didn't quite hit the nail on the head with the overall score.
Score: 4 Votes (Like | Disagree)
QuarterSwede Avatar
18 months ago

I don’t disagree. But a day or two a year on a Windows machine is enough to snap me back into reality. The grass on the other side of the fence is only spray-painted greener.

Being the designated family computer nerd is no bed of roses...
Man isn’t this the truth. I’ll take Catalina even over having to maintain a Windows PC any day.
Score: 4 Votes (Like | Disagree)
Digital Dude Avatar
18 months ago
Apple has done a good job of indoctrinating younger Apple consumers to a different level of quality and service. There was a time when the Apple logo represented the pinnacle of both.
Score: 3 Votes (Like | Disagree)

Related Stories

galaxy s21 iphone 12 pro max

iPhone 12 Holds Its Value Over 20% Better Than Samsung Galaxy S21 Range

Wednesday April 7, 2021 9:47 am PDT by
Apple's iPhone 12 lineup holds its value over 20 percent better than the Samsung Galaxy S21 range, according to data gathered by SellCell. Despite having been on sale for considerably less time than the iPhone 12 lineup, with orders arriving from late January this year, the Samsung Galaxy S21 series is failing to hold its value as well as its main competitor. By measuring each handset's...
iPhone 13 Battery Life Feature

DigiTimes: iPhone 13 Pro Models to Feature 120Hz ProMotion Refresh Rate and 15-20% Less Power Consumption

Friday April 9, 2021 12:52 am PDT by
The two premium "Pro" models of the upcoming iPhone 13 lineup will be equipped with a low-power LTPO display, enabling the iPhones to have a 120Hz refresh rate, according to industry sources cited by Taiwanese publication DigiTimes. According to today's paywalled report, Apple suppliers Samsung and LG Display are in the process of converting parts of their production capacity to produce LTPO ...
french website repairability score

Apple Rolls Out Device Repairability Scores in France

Friday February 26, 2021 5:38 am PST by
Apple has begun adding repairability scores to its website and Apple Store app in France to meet the demands of new Right to Repair laws (via MacGeneration). The scores, displayed on purchase pages for a range of Apple products, give devices a rating out of ten for how easy it is to repair, much like iFixit repairability ratings. The scores are intended to inform customers about "whether...
maxresdefault

Samsung to Reveal 'Most Powerful Galaxy Device' at April 28 Event, Likely Referencing New Laptops

Wednesday April 14, 2021 2:28 am PDT by
Samsung has teased a new Galaxy Unpacked virtual event on April 28 that will see the company reveal "the most powerful Galaxy" device, which very likely means new laptops rather than new Samsung smartphones. The next Galaxy phones aren't expected to surface for a while yet. According to a report by The Elec, the company is set to launch a Galaxy Z Fold 3 and Galaxy Z Flip 2 at a July event....
samsung experience 1

Samsung's 'iTest' Lets You Try a Galaxy Device on Your iPhone

Thursday April 8, 2021 12:42 pm PDT by
Samsung has launched "iTest," an interactive website experience that's designed to allow iPhone users to test out Android on a Galaxy device, or "sample the other side," as Samsung puts it. Subscribe to the MacRumors YouTube channel for more videos. The iTest website is being advertised in New Zealand, according to a MacRumors reader who came across the feature. Visiting the iTest website on...
samsung smarttag luggage

Samsung's Galaxy SmartTag With UWB Beats AirTags to Market, Launches April 16 for $39.99

Thursday April 8, 2021 6:38 am PDT by
Samsung will release the Galaxy SmartTag Plus on April 16 for $39.99, becoming the first mainstream item tracker with support for ultra-wideband technology, The Verge reports. In January, Samsung announced the "Galaxy SmartTag," a small squircle-shaped device that can be used to track and locate items such as keys, bags, and more. Samsung announced two versions of the SmartTag, one that uses ...
galaxy s21 iphone 12 pro max

Samsung May Drop Time-of-Flight Sensor in Next Flagship Galaxy Phone

Monday April 19, 2021 1:50 am PDT by
Samsung is not planning to include a ToF (time of flight) sensor in its upcoming Galaxy S22 flagship smartphone, according to Korea IT News, due to the South Korean tech-giant believing the technology lacks a "clear advantage" for the front-end consumer. Apple first introduced ToF, or LiDAR, with the iPad Pro in 2020, and first on the iPhone with the iPhone 12 Pro and iPhone 12 Pro Max....
astropad project blue 1

Astropad's 'Project Blue' Beta Turns an iPad Into a Drawing Tablet for a PC

Thursday March 18, 2021 1:03 pm PDT by
Astropad today announced the launch of "Project Blue," a new public beta initiative that introduces cross-platform support for connecting an iPad to a PC. With the beta, iPad artists can use an iPad as a wireless drawing tablet for a PC by mirroring their Windows desktop to their iPads. Prior to today, the Astropad software could turn an iPad into a drawing device able to be used with a Mac, ...

Popular Stories

airpodsinear 1

AirPods Save Woman's Life With Feature Everyone Should Know

Friday January 21, 2022 2:13 am PST by
Apple's AirPods have been credited with saving a woman's life after a potentially fatal fall, People reports. When a 60-year-old florist in New Jersey tripped and hit her head in her studio, she lost consciousness and awoke heavily bleeding. With nobody around to call for help, she realized she had her AirPods in, and used a "Hey Siri" command to call 911. An operator was able to stay on the ...
Upcoming Products 2022 Feature

Gurman: Apple Preparing 'Widest Array of New Hardware Products in Its History' for Fall

Sunday January 23, 2022 10:32 am PST by
Apple is working on a number of new products that are set to launch this fall, and Bloomberg's Mark Gurman says that it will be "the widest array" of new devices that Apple has introduced in its history. In his latest "Power On" newsletter, Gurman explains that Apple is working on four new flagship iPhones (iPhone 14, iPhone 14 Max, iPhone 14 Pro, and iPhone 14 Pro Max), an updated low-end Ma...
Questionable Design Decisions

Apple's Most Questionable Design Decisions in Recent Memory

Sunday January 23, 2022 2:59 am PST by
Apple has always emphasized the depth of thought that goes into the design of its products. In the foreword to Designed by Apple in California, a photo book released by the company in 2016, Jony Ive explains how Apple strives "to define objects that appear effortless" and "so simple, coherent and inevitable that there could be no rational alternative." But every once in a while even Apple...
top stories 2022jan22

Top Stories: Spring Apple Event Rumors, Apple Opposes Sideloading, and More

Saturday January 22, 2022 6:00 am PST by
As we roll into the latter half of January, we're starting to hear more about a potential spring Apple event, which is likely to take place in March or April. There are a number of potential announcements on deck, so an event would be a good opportunity for Apple to get them all out there. We've also been going back and forth on some iPhone 14 rumors, and we've taken a look at a number of...
att gigabit internet

AT&T Bringing $180/Month 5-Gigabit Internet to 70 Cities

Monday January 24, 2022 9:20 am PST by
AT&T today announced the launch of upgraded AT&T Fiber plans, which support speeds of up to 5 Gigabits for some customers. There are two separate plans, one "2 GIG" plan and one "5 GIG" plan, available to new and existing AT&T Fiber subscribers. According to AT&T, the new plans are available to nearly 5.2 million customers across 70 metro areas including Los Angeles, Atlanta, Chicago, San...
macbook pro 14 16 2021

Three Months After Launch, Apple Still Struggling to Meet Demand for Redesigned 14-Inch and 16-Inch MacBook Pro

Monday January 24, 2022 7:12 am PST by
Three months after their launch, the 14-inch and 16-inch MacBook Pros continue to experience high demand and seemingly short supply, with shipping dates for both models stretching into multiple weeks in several of Apple's key markets. In the United States, the baseline 14-inch MacBook Pro with the M1 Pro chip is estimated to ship in three to four weeks, promising an arrival by at least...
peloton tv workout cardio

Apple Floated as Potential Buyer of Peloton

Friday January 21, 2022 6:11 am PST by
Following months of bleak news about Peloton's "precarious state," including the revelation that it has halted production of its bikes and treadmills, Apple is being floated as a potential buyer of Peloton's troubled fitness business. Yesterday, CNBC reported that Peloton will temporarily stop production of its connected fitness products due to a "significant reduction" in consumer demand, a ...
Spring 2022 Apple Products Feature

New iPad Air, Macs, and iPhone SE With 5G Likely to Be Announced at Apple Event This Spring

Thursday January 20, 2022 8:32 am PST by
Earlier this week, Bloomberg's Mark Gurman tweeted that Apple "will be holding a spring event" to announce a new iPhone SE and other hardware. In a recent edition of his newsletter, Gurman said the event is likely to occur in March or April. Gurman did not elaborate on what "other hardware" will be announced at Apple's purported spring event, but rumors suggest at least four products are...