Prosser: Sources 'Not Budging' on Claims of New iPad Air and Apple Watch Tomorrow

Yesterday, frequent leaker Jon Prosser claimed that Apple was targeting 9:00 a.m. Eastern time tomorrow, September 8, for a press release launch of new products. Prosser had previously said that new iPad and Apple Watch models were planned to launch during the week of September 7, so those appeared to be the products we should be expecting to see.

iPad and Watch Tomorrow Feature 1
Bloomberg's Mark Gurman cast some doubt on the rumor, however, suggesting that any news tomorrow morning would "more likely" be an announcement about a virtual media event to unveil the next iPhone and Apple Watch.

With less than twelve hours to go until the rumored press release time, Prosser is doubling down on his claim, saying that his sources "are not budging or changing their mind" and that new iPad Air and Apple Watch models are expected to debut tomorrow.


Supporting his case, Prosser pointed out earlier today that many Apple Watch Series 5 models are listed as currently unavailable in Apple's online store, with the assumption being that Apple has been depleting its stock of the current models in advance of an imminent update.

We've been watching Apple Watch Series 5 stock levels over the past few weeks and have seen a number of them going out of stock, and the number of affected models does appear to be increasing, but it's hard to say whether they point toward an imminent launch as soon as tomorrow or perhaps within the next month.

Apple has struggled with supplies of a number of its products over the past six months, thanks to the global health crisis impacting not only production at times but also consumer demand for certain product lines.

Given the unlikelihood of an in-person media event to introduce new hardware and Apple's admission that new iPhones will launch "a few weeks later" than usual, we're in uncharted waters and not entirely sure how Apple will roll out the numerous new products that appear to be on the verge of launching. So stay tuned tomorrow morning, and we'll see whether Apple has anything to announce.

Related Roundups: Apple Watch 10, iPad Air
Related Forum: iPad

Popular Stories

apple tv 4k new orange

New Apple TV Expected Later This Year With These New Features

Saturday July 12, 2025 3:09 pm PDT by
A new Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Rumors Faster Wi-Fi Support The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports ...
iphone 16 pro ghost hand

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 16 New Features

Friday July 11, 2025 12:40 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...
Apple Watch Ultra 2 Complications

Apple Watch Ultra 3: What to Expect

Sunday July 13, 2025 10:30 am PDT by
The long wait for an Apple Watch Ultra 3 is nearly over, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the Apple Watch Ultra 3:Satellite connectivity for sending and receiving text messages when Wi-Fi and cellular coverage is unavailable 5G support, up from LTE on the Apple Watch Ultra 2 Likely a wide-angle OLED display that ...
iphone 16 pro pro max

iPhone 17 Pro Models With BOE Displays Will Be Sold in China Only

Thursday July 10, 2025 11:59 pm PDT by
iPhone 17 Pro and iPhone 17 Pro Max models with displays made by BOE will be sold exclusively in China, according to a new report. Last week, it emerged that Chinese display manufacturer BOE was aggressively ramping up its OLED production capacity for future iPhone models as part of a plan to recapture a major role in Apple's supply chain. Now, tech news aggregator Jukan Choi reports...
top stories 2025 07 12

Top Stories: iPhone 17 Pro Rumors, iOS 26 Beta 3, and More

Saturday July 12, 2025 6:00 am PDT by
The iOS 26 public beta release is quickly approaching, while developers have recently gotten their hands on a third round of betas that has seen Apple continue to tweak features, design, and functionality. We're also continuing to hear rumors about the iPhone 17 lineup that is now just about right around the corner, while Apple's latest big-budget film appears to be taking off, so read on...

Top Rated Comments

Spock Avatar
63 months ago
I just tweeted that Apple will release new devices at some point in the future.
Score: 31 Votes (Like | Disagree)
Lounge vibes 05 Avatar
63 months ago
See here’s the thing, it doesn’t matter what you think about Jon’s personality. That has absolutely no relation to how reliable his information is. And while he’s been incorrect about future product features, and distant plans, when he says a solid release date, at least the last several times that he’s done so, he’s always right.
He said that Apple would be releasing some new products the week of March 15. Three days later on Wednesday, March 18, we got the new iPad pros, MacBook airs, and Mac minis.
On Tuesday, March 31, he said the iPhone SE would launch on April 15. Every other website and leaker said he was wrong, but April 15 arrived along with the iPhone SE.
He said a 13 inch MacBook Pro would arrive in May, and wouldn’t you know, it arrived on May 4.
He said the new iMac would not arrive in July as other people were saying, but would come out in August. August 4 came with a new iMac.
So when he says that new watches and iPads are coming on September 8, with an Apple event scheduled for the week of October 12, I tend to believe him. Now if he were to go on and say that they’re going to announce Apple glass, airpower, and all that kind of stuff, then he starts to enter murky territory.
But this release schedule makes complete sense with the restrictions that are currently going on. Almost every series 5 model is completely out of stock, and if it’s true that Apple doesn’t plan to have an event until October, I highly doubt they’re gonna leave the Apple Watch with no supply for an entire month. What would their stockholders say? How would they report Septembers data at their quarterly earnings call, if the watch sold zero units because there were none available?
Of course Apple is not gonna do something stupid like that.
So tomorrow, we’re going to get new iPads and Apple watches.
Then in October, we’ll get new iPhones, AirPods, airtags, and ARM MacBooks, along with whatever other surprises they have up their sleeve.
Also, I have mad props for Mark pre-2019, but over the last year or so, his reporting has become very shaky.
Score: 27 Votes (Like | Disagree)
farewelwilliams Avatar
63 months ago
can we stop reporting on jon prosser if he gets this one wrong?

for the record: i believe something is happening tomorrow, but if he's wrong about the details on this, he's done IMO.
Score: 24 Votes (Like | Disagree)
Jony Ive and Co. Avatar
63 months ago
This is an ALL-OUT WAR between Jon Prosser and Mark Gurman. The stakes are extremely high and the loser MUST shoulder the full consequences. THIS MEANS WHOEVER IS WRONG TOMORROW MUST HAVE THEIR CREDIBILITY COMPLETELY WIPED TO ZERO, AND THAT PERSON MUST SHAMEFULLY EXIT THE RUMOR MILLS FOREVER - MACRUMORS SHOULD NEVER REPORT ON THAT PERSON EVER AGAIN AS HE WILL HAVE NO CREDIBILITY AT ALL. We cannot and should not allow whoever is wrong tomorrow to keep messing with unreliable rumors on MR in the future, and raising our false hopes. This is simply the stakes of what happens when two so-called leakers try to throw crap on the wall and see what sticks. This approach has no place in the world at all.
Score: 23 Votes (Like | Disagree)
xxray Avatar
63 months ago
Watch them both be right. Apple Watch and iPad released AND a date given for the iPhone event. ;)
Score: 21 Votes (Like | Disagree)
Lounge vibes 05 Avatar
63 months ago

This is an ALL-OUT WAR between Jon Prosser and Mark Gurman. The stakes are extremely high and the loser MUST shoulder the full consequences. THIS MEANS WHOEVER IS WRONG TOMORROW MUST HAVE THEIR CREDIBILITY COMPLETELY WIPED TO ZERO, AND THAT PERSON MUST SHAMEFULLY EXIT THE RUMOR MILLS FOREVER - MACRUMORS SHOULD NEVER REPORT ON THAT PERSON EVER AGAIN AS HE WILL HAVE NO CREDIBILITY AT ALL. We cannot and should not allow whoever is wrong tomorrow to keep messing with unreliable rumors on MR in the future, and raising our false hopes. This is simply the stakes of what happens when two so-called leakers try to throw crap on the wall and see what sticks. This approach has no place in the world at all.
i’m sorry, but if you don’t want to get your hopes high, then just don’t visit Mac RUMORS!
It’s literally in the name. The website is not called Mac facts, it’s called Mac rumors. There is a reason for that
Score: 18 Votes (Like | Disagree)