Apple Marks Return of NHL With New 'Hockey Tape' Ad Shot on iPhone 11 Pro

Apple today marked the return of NHL hockey with a new "Shot on iPhone" ad on its YouTube channel in Canada.

Titled "Hockey Tape," the 30-second video features Vegas Golden Knights players Marc-André Fleury and Mark Stone having some on-ice fun with the iPhone 11 Pro, which they attach to the boards, a hockey stick, and a skate with hockey tape.


"See the game like never before with Ultra Wide and Slo-mo," the video description reads. As usual, fine print indicates that additional hardware and software was used.

The ad was shot in February at the SoBe Ice Arena in Las Vegas, according to The Athletic, which has shared some behind-the-scenes coverage of the filming.

"They gave us a few props and had us do it ourselves. Have some fun, be yourself, do some goofy stuff, and we had a good time with it," Stone said. "The cool thing was they kind of gave us a script, but they let us do whatever and show our personalities. And (Fleury) has one of the biggest personalities in the league, so it made my life a lot easier."

The Golden Knights are one of 24 teams set to participate in the NHL's Stanley Cup Qualifiers, which begin today. All games will be played in the Canadian cities of Edmonton and Toronto, where players and other personnel have entered secure "bubbles" that are isolated from the general public.

Like other professional sports leagues, the NHL paused its 2019-20 season in March due to concerns over the coronavirus. The league announced a Return to Play plan in May that includes a new qualifying round to determine which teams advance to the traditional Stanley Cup Playoffs.

Related Forum: iPhone

Top Rated Comments

amartinez1660 Avatar
47 months ago
It’s another minimalistic high quality ad from Apple, all good, but it feels like a missed opportunity. I was expecting a bit shots like this (the article hints at the iPhone attached to unusual places for unusual angles):

Score: 4 Votes (Like | Disagree)
ninecows Avatar
47 months ago
I wonder how the warranty is affected if you do this? ;-)
Score: 3 Votes (Like | Disagree)
TVreporter Avatar
47 months ago
NHL playoffs start today! Can't wait!
Score: 2 Votes (Like | Disagree)
thefourthpope Avatar
47 months ago

It’s another minimalistic high quality ad from Apple, all good, but it feels like a missed opportunity. I expecting a bit shots like this (hints at the iPhone attached to unusual places for unusual angles):


That was incredible. Thanks for sharing the vid!
Score: 2 Votes (Like | Disagree)
TrevorR90 Avatar
47 months ago

“There's an old Wayne Gretzky quote that I love. I skate to where the puck is going to be, not to where it has been.”
I thought it was "You miss 100% of the shots you don't take. Wayne Gretzky" - Michael Scott
Score: 2 Votes (Like | Disagree)
Apple_Robert Avatar
47 months ago
Good ad. Now we all need to watch “Slapshot.”
Score: 2 Votes (Like | Disagree)

Popular Stories

iOS 17

10 New Things Your iPhone Can Do in Next Week's iOS 17.4 Update

Friday March 1, 2024 1:30 am PST by
Apple will this month release iOS 17.4, its biggest iPhone software update of the year so far, featuring a number of features and changes that users have been anticipating for quite a while. Below, we've listed 10 new things that your iPhone will be able to do after you've installed the update, which is projected to arrive by March 7. When the day arrives, be sure to check Settings ➝...
Apple Maps vs Google Maps Feature

Apple Maps vs. Google Maps: Which Is Better?

Friday March 1, 2024 7:10 am PST by
Apple Maps has been providing navigational guidance to Apple users for almost 13 and a half years now, and much has changed about the app in that time. However, according to data from Canalys, the overwhelming majority of iPhones in the U.S. still have Google Maps downloaded as an alternative to Apple Maps, which comes preinstalled on all iPhones. We want to hear from MacRumors readers. Which do...
apple tv plus banner

Apple TV+ Gains Over 50 Movies for a Limited Time

Friday March 1, 2024 6:29 am PST by
Apple TV+ today gained over 50 movies, adding to its back catalog of content for a limited time. The collection includes a large number of popular and classic titles. Subscribers can access the movies in a "Great Movies on Apple TV+" section in the Apple TV app. Some titles are also available in 3D. Movies in the collection include: 21 Jump Street 300 American Sniper Argo ...
airpods pro 2 pink

Apple Releases New Beta Firmware for AirPods Pro 2

Thursday February 29, 2024 11:41 am PST by
Apple today introduced a new beta firmware update for the AirPods Pro 2, both the USB-C and Lightning versions. The new firmware is version 6E188, up from the prior 6B34 firmware released in December. Apple does not often provide details or notes on what features might be included in the refreshed firmware, so it is unclear what's new. Note that this software is limited to developers at the...
iOS 18 Mock Feature Baubles

Will Your iPhone Support iOS 18? Here's What the Latest Rumor Says

Thursday February 29, 2024 7:29 am PST by
iOS 18 and iPadOS 18 are still over three months away from being unveiled, but we may already know which devices will be compatible with the updates. iOS 18 will be compatible with the same iPhone models as iOS 17, meaning that the iPhone XS, iPhone XS Max, and iPhone XR from 2018 will remain supported for at least another year, according to information shared this week by a source with a...
iPad Pro OLED Feature 2

OLED iPad Pro's Thin Design Highlighted in CAD Drawings

Wednesday February 28, 2024 1:22 pm PST by
Apple is working on a new version of the iPad Pro that is set to launch as soon as March, and the refresh will mark the biggest design update to the Pro lineup since 2018. Apple is transitioning to OLED displays, and the swap will allow for a major change to the overall thickness of the device. CAD drawings of the upcoming ~11-inch and ~13-inch iPad Pro models give us some insight into just...