Gmail to Start Testing Brand Logo Validation System for Emails

Google this week announced several new security features for its G Suite services, and the most notable for Gmail users is a pilot of an email specification that allows brand logos to display within authenticated emails.

gmail logo display
Brand Indications for Message Identification (BIMI) is developed by the AuthIndicators Working Group, and requires emails to pass Google's anti-abuse validation, after which it brands the incoming message with a logo of the company that sent it.

Our BIMI pilot will enable organizations, who authenticate their emails using DMARC, to validate ownership of their corporate logos and securely transmit them to Google. Once these authenticated emails pass all of our other anti-abuse checks, Gmail will start displaying the logo in existing avatar slots in the Gmail UI.

By authenticating messages using the existing DMARC system and requiring strong authentication, the spec aims to give users and email security systems increased confidence in the source of emails while creating a trusted brand presence.

Google says it will be starting the BIMI pilot in the coming weeks with a limited number of senders. To learn more about BIMI, you can visit the working group's website.

Tag: Gmail

Popular Stories

Apple WWDC24 Apple Intelligence hero 240610

Apple Explains iPhone 15 Pro Requirement for Apple Intelligence

Wednesday June 19, 2024 4:48 am PDT by
With iOS 18, iPadOS 18, and macOS Sequoia, Apple is introducing a new personalized AI experience called Apple Intelligence that uses on-device, generative large-language models to enhance the user experience across iPhone, iPad, and Mac. These new AI features require Apple's latest iPhone 15 Pro and iPhone 15 Pro Max models to work, while only Macs and iPads with M1 or later chips will...
Apple Vision Pro 2 Feature 2

Apple Reportedly Suspends Work on Vision Pro 2

Tuesday June 18, 2024 8:17 am PDT by
Apple has suspended work on the second-generation Vision Pro headset to singularly focus on a cheaper model, The Information reports. Apple was widely believed to have plans to divide its Vision product line into two models, with one "Pro" model and one lower-cost standard model. The company is said to have been deprioritizing the next Vision Pro headset over the past year, gradually...
M4 Real Feature Red

M4 MacBook Pro Models Expected to Launch in Late 2024

Tuesday June 18, 2024 10:50 am PDT by
MacBook Pro models with an M4 chip are expected to launch in the fourth quarter of 2024, according to display analyst Ross Young. In a tweet for subscribers, Young said that panel shipments for new 14-inch and 16-inch MacBook Pro models are set to begin in the third quarter of 2024, which suggests a launch toward the end of the year. Apple started its M4 chip refresh in May with the launch...
iPhone 16 Pro Max Generic Feature 2

5 Biggest Changes Rumored for iPhone 16 Pro Max

Wednesday June 19, 2024 5:00 am PDT by
Given Apple's rumored plan to add an all-new high-end tier to its iPhone 17 series in 2025, this could be the year for Apple to bring its boldest "Pro Max" model to the table — the kind of iPhone 16 upgrade that stands tall above its siblings, both figuratively and literally. If you have been holding out for the iPhone 16 Pro Max, here are five of the biggest changes rumored to be coming...
Apple Intelligence General Feature

Apple Intelligence Features Not Coming to European Union at Launch Due to DMA

Friday June 21, 2024 9:44 am PDT by
Apple today said that European customers will not get access to the Apple Intelligence, iPhone Mirroring, and SharePlay Screen Sharing features that are coming to the iPhone, iPad, and Mac this September due to regulatory issues related to the Digital Markets Act. In a statement to Financial Times, Apple said that there will be a delay as it works to figure out how to make the new...
2022 back to school apple feature

Apple's 2024 Back to School Sale Launching This Week

Monday June 17, 2024 12:27 pm PDT by
Apple will launch its annual Back to School promotion for university students in the United States and Canada this week, according to Bloomberg's Mark Gurman. Apple's back to school sales provide students with a free Apple gift card when purchasing a Mac or an iPad, and this year's promotion could help Apple push the new M2 iPad Air and M4 iPad Pro models. Last year, Apple offered U.S....

Top Rated Comments

Unggoy Murderer Avatar
51 months ago
Maybe Google should have a chat with Twitter about how well these "verification" systems work.

Also, I'm sure there's some subtle irony in using CNN in their graphic...
Score: 8 Votes (Like | Disagree)
B4U Avatar
51 months ago
Hey, Google. No need to remind everyone that you peek at the emails. ?
Score: 4 Votes (Like | Disagree)
3329783 Avatar
51 months ago
authentic fake news.
Score: 3 Votes (Like | Disagree)
4487549 Avatar
51 months ago
Glad to see Google authenticating their customers
Score: 2 Votes (Like | Disagree)
Dezryth Avatar
51 months ago
Certified verified fake news straight to my Inbox?? Thanks Google! :P
Score: 2 Votes (Like | Disagree)
[AUT] Thomas Avatar
51 months ago
Oh, yes... BIMI. It's useless without VMC (Verified Mark Certificates), possibly even creates false security...
Why? It doesn't protect from lookalike domains. Everyone can setup a lookalike domain like "macrumrs.com" and setup BIMI on that, put the MR logo. SPF, DKIM, DMARC... all of that will pass with flying colors. S/MIME signing has the same issue.

As for BIMI: We don't need any further protection from fake "FROM:" emails. Spoofed emails end up in the junk anyway thanks to SPF and possibly DKIM.

All of this nonsense could be eliminated when the sending server simply signs the emails using a (manually) validated cert for the sending domain.

However, there are to many backward people that think that, before touching the core of the mail-server they rather build another system around it. For example, Microsoft doesn't even support DKIM on Microsoft Exchange Server.
Score: 1 Votes (Like | Disagree)