Apple analyst Ming Chi Kuo today released a new report detailing his research on which lens suppliers will begin providing parts for Apple in the coming years.
We predict that Semco, the best Korean lens supplier, and Sunny Optical, the best Chinese lens supplier, will enter the Apple lens supply chain in 2H20 and 2021, respectively.
The new suppliers are said to hurt the revenue of Genius Electronic Optical, which presently provides lenses for Apple.
While the ins and outs of which suppliers source Apple's parts may not be of great interest to consumers, Kuo references another shift that will be of interest to iPhone buyers. Kuo believes that Semco will be providing a large percentage of new periscope telephoto lenses to Apple for the 2022 iPhone.
Kuo previously reported on Apple's design plans for periscope lenses in conjunction with Taiwanese supplier Genius Electronic Optical, though it seems those plans may have changed.
Periscope lenses have already seen their way into some smartphones and provide manufacturers a way to provide much higher optical zoom in a smartphone-sized package. Huawei, for example, ships the P30 Pro which offers a 5x true optical zoom using a similar mechanism. A 10x optical zoom phone is reportedly also in the works from Huawei.
Apple has filed patents related to periscope lenses as recently as 2016. According to the description included in the patent, light would be channeled into the camera through a primary lens, bounced off of the included mirror in the smartphone, and then would be sent to a secondary lens that moves up and down for the purpose of zooming in. Apple describes it as a "folded telephoto camera lens system".
Monday November 10, 2025 1:08 pm PST by Juli Clover
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro.
The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
Monday November 10, 2025 1:55 am PST by Tim Hardwick
Apple will conceal the front-facing camera under the screen of its 2027 iPhone, a Chinese leaker said today, corroborating reports that Apple's 20th anniversary iPhone will have no visible cutouts in the display.
Weibo-based account Digital Chat Station said Apple's development of under-screen camera technology was progressing as planned for adoption in 2027, one year after it will...
Monday November 10, 2025 11:41 am PST by Juli Clover
The thin, light iPhone Air sold so poorly that Apple has decided to delay the launch of the next-generation iPhone Air that was scheduled to come out alongside the iPhone 18 Pro, reports The Information.
Apple initially planned to release a new iPhone Air in fall 2026, but now that's not going to happen.
Since the iPhone Air launched in September, there have been reports of poor sales...
Tuesday November 11, 2025 1:23 am PST by Tim Hardwick
Apple has teamed up with Japanese fashion house ISSEY MIYAKE to launch iPhone Pocket, a 3D-knitted limited edition accessory designed to carry an iPhone, AirPods, and other everyday items.
The accessory is like a stretchy pocket, not unlike an iPod Sock, but elongated to form a strap made of a ribbed, elastic textile that fully encloses an iPhone yet allows you to glimpse the display...
Tuesday November 11, 2025 9:48 am PST by Joe Rossignol
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more.
In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When ...
Apple is expected to announce a new HomePod mini imminently, headlining with new chips. Here are all of the new features we're expecting.
The second-generation HomePod mini is highly likely to contain a more up-to-date chip for more advanced computational audio and improved responsiveness. The current HomePod mini is equipped with the Apple Watch Series 5's S5 chip from 2019. Apple is likely ...
The future of Apple Fitness+ is "under review" amid a reorganization of the service, according to Bloomberg's Mark Gurman.
In the latest edition of his "Power On" newsletter, Gurman said that Apple Fitness+ remains one of the company's "weakest digital offerings." The service apparently suffers from high churn and little revenue.
Nevertheless, Fitness+ has a small, loyal fanbase that...
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season.
Note: MacRumors is...
Thursday November 6, 2025 11:12 am PST by Joe Rossignol
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store.
The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump.
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iPhones honestly seem like they need to pick up the pace with the lack of optical zoom. It’s 2020 and the flagship iPhone currently only has 2x optical zoom yet Huawei is packing in 5x optical zoom and likely will soon push out 10x. Apple has got to step their game up.
Completely agree. Apple is falling wayyyyyyy behind the competition. 2X optical zoom is unacceptable in 2020 (and 2019 when 11 Pro Max was released last year). Apple really should implement 100X zoom like S20 Ultra and P40 Pro+, but do it in a much better way that doesnt scarifice quality. I need ultra crisp and clear long range zoom.
That’s the whole point, no? Companies like Samsung can do it so early because they sacrifice the implementation for the sake of being first.
Agreed, zoom would be very nice. I suppose that it is really difficult to make a good optical zoom in such a small camera (distortion issues or whatsoever...), and that Apple wants to make it right rather than make it fast (Hello SpyHuawei).
iPhones honestly seem like they need to pick up the pace with the lack of optical zoom. It’s 2020 and the flagship iPhone currently only has 2x optical zoom yet Huawei is packing in 5x optical zoom and likely will soon push out 10x. Apple has got to step their game up.
Completely agree. Apple is falling wayyyyyyy behind the competition. 2X optical zoom is unacceptable in 2020 (and 2019 when 11 Pro Max was released last year). Apple really should implement 100X zoom like S20 Ultra and P40 Pro+, but do it in a much better way that doesnt scarifice quality. I need ultra crisp and clear long range zoom.
