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Apple Shares More 'Behind the Mac' Videos with Tyler Mitchell and James Blake

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Apple today shared two new "Behind the Mac" videos on its YouTube channel, offering a look at how Macs can be used in creative workflows. The new videos feature photographer Tyler Mitchell and musician James Blake.


Among the new additions to the series is a spotlight on New York photographer Tyler Mitchell. The video reveals how Mitchell shoots and edits his new portrait series using elements only from his own bedroom, within 24 hours. Apple says that remote cameras were set up around the photographer's apartment, capturing his natural creative process.

The second of the new videos features James Blake as he uses Logic Pro X to create his new song "Ask For More," also shot within 24 hours. This is the second video in Apple's Behind the Mac series that has focused on James Blake, the first of which was released last week.

The new videos are a continuation of Apple's "Behind the Mac" series, launched in 2018, which highlights how various high-profile creative individuals use the Mac for their work on a daily basis.

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Top Rated Comments

4jasontv Avatar
4jasontv
74 months ago
I have reaches the age where not only did I not know who they are I didn’t look them up.
Score: 17 Votes (Like | Disagree)
D
damphoose
74 months ago

I have reaches the age where not only did I not know who they are I didn’t look them up.
Have you picked out your casket or are you going with the cremation?
Score: 5 Votes (Like | Disagree)
S
sickoagb
74 months ago
James Blake is incredible
Score: 4 Votes (Like | Disagree)
fokmik Avatar
fokmik
74 months ago
We know...those macs are running on Apple Silicon
Score: 4 Votes (Like | Disagree)
C
citysnaps
74 months ago

lol sure. Not about camera gear or tools? Yeah ok. Carry on. Seems ironic that Apple is promoting the use of its system then since it is not about the tools...
Such a typical view about what photography is about. I bet you have a lot of camera gear!

When I meet a photographer on the street, or at an exhibition, etc, who is a stranger, to get a better understanding of the person, sometimes I'll ask the question, "What do you shoot?"

If the answer is something like, "I shoot a Canon 5D MIV, with a 70-200 f/4," that tells me something.

If the answer is instead something like, as just one example, "I'm currently working on a photo project documenting how the consequences of gentrification in my city has adversely affected people who are underrepresented and underserved," that tells me something very different.

My reply to the 1st response would be, "Hey, that's great." And then walk away.

My reply to the 2nd response would be, "Let's have a beer and talk about photography and projects."
Score: 3 Votes (Like | Disagree)
Porco Avatar
Porco
74 months ago
Really nice videos, and as someone who dabbles with both photography and music on my macs I found them both relatable and slightly inspirational, without wanting to be overly effusive about it.

If I had one minor criticism, and it’s just my own daft pedantry really, it’d be that I keep thinking ‘but they’re actually in front of the mac really aren’t they?!’ :D
Score: 3 Votes (Like | Disagree)
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