iPhone 12 Lineup With OLED Displays Predicted to Start at $649, Breaking the $999 Barrier

Apple has never sold a new iPhone with an OLED display for under $999, but with the iPhone 12 lineup expected to include a wider range of models, that could soon change.

iPhone 12 pricing could start at $649 this year, according to Jon Prosser of the YouTube channel Front Page Tech. Prosser says this information comes from his same source who accurately revealed the new iPhone SE's launch date.

iPhone 12 Purple
The prices would be as follows:

  • 5.4-inch iPhone 12: $649
  • 6.1-inch iPhone 12: $749
  • 6.1-inch iPhone 12 Pro: $999
  • 6.7-inch iPhone 12 Pro Max: $1,099

All four models are expected to feature OLED displays and 5G support, as analyst Ming-Chi Kuo has previously claimed. The less expensive 5.4-inch and 6.1-inch models are said to have dual-lens rear cameras, while the more expensive 6.1-inch model and 6.7-inch models are expected to have triple-lens rear cameras with a LiDAR Scanner.

Even if these prices are merely educated guesses, it is reasonable to assume that Apple will finally offer an OLED-based iPhone for less than $999 this year. Given its smaller size and lower pricing, the 5.4-inch iPhone could easily become one of Apple's best selling iPhone models ever, especially during these uncertain times.

Apple is expected to unveil its iPhone 12 lineup in September, although at least one model might not become available to order until October or November.

Related Roundup: iPhone 12
Buyer's Guide: iPhone 12 (Buy Now)

Top Rated Comments

decisions Avatar
8 months ago
5.4in is about to be the best iPhone model of all-time.
Score: 69 Votes (Like | Disagree)
CrazyForCashews Avatar
8 months ago
I have a feeling that the 5.4" iPhone will sell like hotcakes, and Apple will be surprised by the demand for the smaller iPhone.
Score: 27 Votes (Like | Disagree)
calzon65 Avatar
8 months ago
Smartphone prices have ballooned out-of-control, so an OLED base price of $649 would be welcomed.
Score: 24 Votes (Like | Disagree)
Return Zero Avatar
8 months ago
Huge if true. OLED and smaller size is the only reason I went Pro. I’d be all over a 5.4” non-pro OLED.
Score: 15 Votes (Like | Disagree)
mattopotamus Avatar
8 months ago
While I don't see it mentioned here, the rumors also suggest only the Pro versions will get the redesign with squared off edges.
Score: 11 Votes (Like | Disagree)
Apple Knowledge Navigator Avatar
8 months ago
Finally, a line-up that actually makes some sense!

Mid-tier

* 5.4-inch iPhone 12: $649
* 6.1-inch iPhone 12: $749

Higher-tier

* 6.1-inch iPhone 12 Pro: $999
* 6.7-inch iPhone 12 Pro Max: $1,099

And they'll no doubt keep the SE around for the budget option.
Score: 11 Votes (Like | Disagree)

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