Apple today launched a new Apple Card program and website that are designed to help people who have their Apple Card applications declined improve their credit to qualify, reports TechCrunch.
Starting today, declined Apple Card applicants will begin seeing emails that offer the Path to Apple Card program, which is opt-in and can run for four months. It uses the information from the initial Apple Card credit application to provide people with details on why they were declined as well as suggestions on how to improve financial markers that could help them get approved next time.
Examples of suggestions include resolving past due balances, making payments to secured and unsecured debt accounts on time, and lowering credit card and personal loan debt. Apple will send out a once-a-month update on progress toward improvement.
When a customer has completed the program, Apple invites them to reapply for the Apple Card. Apple has also launched a website that has specific details on how the Goldman Sachs approval process works and how people can boost their chances of approval before applying.
As TechCrunch points out, the suggestions that Apple offers are obvious to those with knowledge of how credit works, but there are many people who do not have a strong grasp on the factors that can impact credit worthiness, and Apple's program could help these people.
When it comes to privacy, Apple knows whether a person has chosen to participate in the program, but it does not store personally identifiable information or know details about participants' financial situation. Goldman Sachs does not share the information with third parties for advertising or marketing purposes.
Thursday January 15, 2026 10:56 am PST by Joe Rossignol
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another eight months, there are already plenty of rumors about the devices.
Below, we have recapped 12 features rumored for the iPhone 18 Pro models, as of January 2026:
The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras
Under-screen Face ID...
Friday January 16, 2026 7:07 pm PST by Joe Rossignol
Apple plans to upgrade the iPad mini, MacBook Pro, iPad Air, iMac, and MacBook Air with OLED displays between 2026 and 2028, according to DigiTimes.
Bloomberg's Mark Gurman previously reported that the iPad mini and MacBook Pro will receive an OLED display as early as this year, but he does not expect the MacBook Air to adopt the technology until 2028 at the earliest.
A new iPad Air is...
Sunday January 18, 2026 3:51 pm PST by Joe Rossignol
iOS 27 is still many months away, but there are already plenty of rumors about new features that will be included in the software update.
The first beta of iOS 27 will be released during WWDC 2026 in June, and the update should be released to all users with a compatible iPhone in September.
Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense...
Friday January 16, 2026 12:12 pm PST by Joe Rossignol
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps.
The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future.
To set up the...
Sunday January 18, 2026 6:50 pm PST by Joe Rossignol
MacBook Pro availability is tightening on Apple's online store, with select configurations facing up to a two-month delivery timeframe in the United States.
A few 14-inch and 16-inch MacBook Pro configurations with an M4 Pro chip are not facing any shipping delay, but estimated delivery dates for many configurations with an M4 Max chip range from February 6 to February 24 or even later. At...
I think this should be taught at school. Most people don't have the discipline or even understanding what debt actually means so we constantly see people buying stuff on their CC because they feel its like they 'have' the money only to later see them struggling with payments etc. Its hard to resist the temptation when we have this plastic thing that can buy us anything and we face the consequences after a while. It makes us feel as those two things are not connected and often people don't learn from this and keep doing the destructive behaviour their whole life. Reducing quality of life as the struggle is a burden on their everyday life. I feel that CC was the worst financial invention. I think its safe to say that without it most people would be better off and have a better quality of life. So yeah, this should be taught at school as a 'life skill'. Along with cooking, taxes etc. I think most people would appreciate it :)
" As TechCrunch points out, the suggestions that Apple offers are obvious to those with knowledge of how credit works, but there are many people who do not have a strong grasp on the factors that can impact credit worthiness, and Apple's program could help these people."
Only if people actually change their behavior for good.
I think this should be taught at school. Most people don't have the discipline or even understanding what debt actually means so we constantly see people buying stuff on their CC because they feel its like they 'have' the money only to later see them struggling with payments etc. Its hard to resist the temptation when we have this plastic thing that can buy us anything and we face the consequences after a while. It makes us feel as those two things are not connected and often people don't learn from this and keep doing the destructive behaviour their whole life. Reducing quality of life as the struggle is a burden on their everyday life. I feel that CC was the worst financial invention. I think its safe to say that without it most people would be better off and have a better quality of life. So yeah, this should be taught at school as a 'life skill'. Along with cooking, taxes etc. I think most people would appreciate it :)
I agree. It should also be taught by qualified people and not coaches than need to fill a requirement to be employed. Both my sons took personal finance in high school and neither learned anything related. The class was taught by the football coach and unless you wanted to talk sports my boys said the class was like a study hall. They literally slept or did work from other classes. My wife and I are taking up the slack and teaching them about it.
As a European it's also hard to understand for me that Americans pay for so much stuff with credit cards (in other words: money that you don't have) and just apply for a new one as soon as the old one is maxed out (correct me if I'm wrong about this though). If I want to have something I save up for it and then buy it when I'm actually able to pay for it.
I'm the type of person that credit card companies hate... I pay my bills in full every month while I rack up the cashback for making use of the card.
If I can buy something on the card, it goes on the card... I just don't let it get away from me.
