Apple Will Allow Developers to 'Challenge' App Store Review Guidelines Starting This Summer - MacRumors
Skip to Content

Apple Will Allow Developers to 'Challenge' App Store Review Guidelines Starting This Summer

Apple today announced that it is launching an online version of its App Store lab, providing developers with another avenue to share feedback to help improve the App Store. Apple's new developer forums will also serve as a platform for developers to share their suggestions so that Apple can implement changes that benefit the community.

app store on ios 13
Additionally, two changes are coming to the App Store review process this summer. First, in addition to developers being able to appeal decisions about whether an app violates a given guideline of the App Store Review Guidelines, they will be able to "challenge" the guideline itself. Second, Apple says bug fixes for existing apps will no longer be delayed over guideline violations except for those related to legal issues. Instead, developers will be able to address the issue in their next submission through App Store Connect.

Apple's marketing chief and App Store lead Phil Schiller:

The Apple developer community inspires us all with apps that help more than a billion users, transform industries, and change the world. This WWDC, we've introduced innovative new APIs, frameworks, and tools designed to help developers take their app experiences further and reach even more users. The App Store ecosystem is more diverse, dynamic, and successful than it has ever been, but we know that to make it better for everyone, there is more we must do together. This year at WWDC20, we've added online App Store Labs, extended the annual App Store developer survey, and more because we want to hear directly from hundreds of thousands of developers on how they want us to improve the App Store for them, and for users.

These changes come days after Apple faced renewed scrutiny over its App Store practices, including the European Commission's announcement that it will be investigating Apple's in-app purchase system. In particular, Basecamp and some other developers have taken issue with Apple's long-standing 30 percent commission from in-app purchases.

Popular Stories

Apple Creator Studio iWork suite

Apple Pulls Keynote, Pages and Numbers From App Store [Update: Back]

Thursday October 22, 2026 11:01 am PDT by
Apple has temporarily removed Keynote, Pages, and Numbers from the App Store, just after releasing an update that added iPhone Duo support and a new Intelligent Assistant. It is not clear if the apps were removed intentionally, or if it is a bug. Apple has not said when the apps will be reinstated, but if it was in error, they should return soon. Update: The Mac versions are back without...
iPhone Duo Apps feature

Apple Reveals More Than 50 Apps That Will Be Updated for iPhone Duo

Thursday October 22, 2026 6:04 am PDT by
Apple today highlighted more than 50 third-party App Store apps that are or will soon be fully optimized for the iPhone Duo and its various layouts and poses. You can hold the iPhone Duo and set it down in a number of ways, such as partially folded like a book, placed down on a surface, or standing on its edges: With the Netflix app, for example, Apple said iPhone Duo users can scroll...
Apple Says Over 100000 Apps Optimized for iPhone Duo But These Are Still Missing Feature 1

Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing

Friday November 6, 2026 9:18 am PST by
Apple today announced that more than 100,000 apps have been optimized for the iPhone Duo, released two weeks ago. We confirmed that this figure refers to apps built with the iOS 27.1 SDK or later, meaning these apps fill the full width of the iPhone Duo's inner and outer displays and have vertical controls in the status bar. A statement from Susan Prescott, Apple's Vice President of...

Top Rated Comments

sw1tcher Avatar
84 months ago

Another overblown Apple issue.
Disagree. It wouldn't be an issue if there was another way to get apps for the iOS.

With Mac OS, I can download and install an app directly from the publisher.

With the change to ARM Macs and Mac OS 11, I wouldn't be surprised if Apple took that ability away from users and forced everyone to get their apps through the app store.


Developers have no idea what the 30% fee earns them.
30% less revenue?
Score: 13 Votes (Like | Disagree)
Caviar_X Avatar
84 months ago
Ouch. This should get interesting. I see apple trying to avoid harsh punishment for their monopolistic behaviors.
Score: 8 Votes (Like | Disagree)
84 months ago

Every developer pays $99 yearly fee. I spend $1000 on an iPhone. Does none of that go to maintaining the App Store? Considering how much profit Apple makes each quarter and how much cash they have I don’t think the company has any trouble maintaining the App Store. They can argue they deserve a commission or finders fee but a lot of developers will say their app isn’t popular because of Apple. I can’t remember the last time I downloaded an app because it was featured on the App Store. Outside of maybe a few games none of the apps on my iOS devices are there because of Apple promotion/marketing.
$99 fee pays for 3 app update submissions (app reviewers make $29-$35/hr, 1 app review is about an hour). I've submitted over 20-30 updates before. $99/yr pays for barely anything.

Your $1000:
- pays for hardware (including R&D)
- pays for 5 years of major "user features" software (not even talking about developer APIs)
- pays for Apple Care/Genius Bar support
- pays for free shipping on potential returns
- pays for iMessage + FaceTime service for life
- pays for Apple Maps service for life which Apple doesn't make much $$$ from since they don't sell your data unlike Google Maps
- pays for push notification service for life
- pays for iCloud mail for life
- pays for Sign In with Apple service (where Apple makes $0 from while Facebook makes a ton selling your sign in data),
- pays for Find My phone service for life
- pays for documents in the cloud for all of your apps (like Notes, Keychain, Reminders) for life
- pays for Siri service (again, Apple doesn't sell your data, so the money has to come from somewhere)
- pays for iCloud on the web service
- pays for Apple News (whether you use it or not)
- pays for free radio

- etc...

This doesn't even touch the developer side of things.

You're talking about an expensive option. Instead, imagine what a $399 iPhone SE pays for.
Score: 6 Votes (Like | Disagree)
Rogifan Avatar
84 months ago

And some will still say Apple's App Store rules are illegal and that Apple should just distribute my apps for free so that Apple gets nothing for investing billions of dollars into this platform.
Every developer pays $99 yearly fee. I spend $1000 on an iPhone. Does none of that go to maintaining the App Store? Considering how much profit Apple makes each quarter and how much cash they have I don’t think the company has any trouble maintaining the App Store. They can argue they deserve a commission or finders fee but a lot of developers will say their app isn’t popular because of Apple. I can’t remember the last time I downloaded an app because it was featured on the App Store. Outside of maybe a few games none of the apps on my iOS devices are there because of Apple promotion/marketing.
Score: 6 Votes (Like | Disagree)
ArtOfWarfare Avatar
84 months ago
Thanks Oh Apple for the meager scraps.

Developers have no idea what the 30% fee earns them.
Please enlighten us. I distribute non-iOS apps via my website, no problem. I pay fees to keep my domain registration, and I have a power bill and an internet bill to keep my $35 Raspberry Pi online.

People who think Apple is doing anything even remotely worth 30% are clueless. Consider this: Apple is totally content with the 30% of nothing they get on free apps. Why? Because distributing apps costs essentially nothing. Apple's App Store contributes little of actual value. Its only value (for entities besides Apple) is artificially produced by the fact that Apple refuses to allow apps to be installed from any other source.
Score: 6 Votes (Like | Disagree)
Rogifan Avatar
84 months ago
And some will still say Apple’s App Store rules are just fine, anyone complaining is just a whiner and should go to Android. 🙄
Score: 4 Votes (Like | Disagree)
Latest Stories
Apple Black Friday Starts Early: Save on Apple Watch, MacBook Air, and More
Apple Black Friday Starts Early: Save on Apple Watch, MacBook Air, and More
18 hours ago
Top Stories: Apple's New Software Approach, iPhone Duo-Optimized Apps, and More
Top Stories: Apple's New Software Approach, iPhone Duo-Optimized Apps, and More
19 hours ago
HomeView Tidbits: Mirror, Sleep Timer, and Other Details
HomeView Tidbits: Mirror, Sleep Timer, and Other Details
1 day ago
Siri AI Still Not Enabled on HomePod Mini 2 With Latest Software Update
Siri AI Still Not Enabled on HomePod Mini 2 With Latest Software Update
2 days ago
Apple Releases tvOS 27.2.1 With Siri AI for Older Apple TVs
Apple Releases tvOS 27.2.1 With Siri AI for Older Apple TVs
2 days ago
Microsoft 365 Outage Resolving After Nearly 24 Hours
Microsoft 365 Outage Resolving After Nearly 24 Hours
2 days ago
iPhone Duo Survives 450,000 Folds, but Hinge is Weakening
iPhone Duo Survives 450,000 Folds, but Hinge is Weakening
2 days ago
Apple TV 4K Launch Day Deal Arrives at Amazon
Apple TV 4K Launch Day Deal Arrives at Amazon
2 days ago
The MacRumors Show: HomeView and Apple TV 4K First Impressions
The MacRumors Show: HomeView and Apple TV 4K First Impressions
2 days ago
YouTube App Not Working on Your New Apple TV? Here's the Fix
YouTube App Not Working on Your New Apple TV? Here's the Fix
2 days ago
Apple Meets Thai Officials Over iPhone Spyware Warnings
Apple Meets Thai Officials Over iPhone Spyware Warnings
2 days ago
Apple Shares HomeView 27.2 Release Notes With List of Features
Apple Shares HomeView 27.2 Release Notes With List of Features
2 days ago
HomeView in Québec: Apple Says Canadian French Support to Arrive in Software Update
HomeView in Québec: Apple Says Canadian French Support to Arrive in Software Update
2 days ago
Apple Watch Ultra 3 Gets Big $250 Discounts Ahead of Black Friday
Apple Watch Ultra 3 Gets Big $250 Discounts Ahead of Black Friday
2 days ago
Apple Says HomeView Sets New Record in Design-Focused Interview
Apple Says HomeView Sets New Record in Design-Focused Interview
2 days ago
Best Apple Deals of the Week: AirTag 2 Hits Record Low Price, Plus Early Black Friday Sales
Best Apple Deals of the Week: AirTag 2 Hits Record Low Price, Plus Early Black Friday Sales
2 days ago
iPhone 18 and 18e Coming in Spring 2027 With A20 Chip
iPhone 18 and 18e Coming in Spring 2027 With A20 Chip
2 days ago
King Charles to Join Elton John's Apple Music Radio Show
King Charles to Join Elton John's Apple Music Radio Show
2 days ago
Select 'Apple Home Collection' Accessories Now Available to Order
Select 'Apple Home Collection' Accessories Now Available to Order
2 days ago
Major Microsoft 365 Outage Continues
Major Microsoft 365 Outage Continues
2 days ago
Apple Launches Two Products Today
Apple Launches Two Products Today
2 days ago
Hands-On With the New Apple TV 4K and Siri AI
Hands-On With the New Apple TV 4K and Siri AI
2 days ago
Siri AI Coming to Older Apple TV 4K Models in tvOS 27.2.1
Siri AI Coming to Older Apple TV 4K Models in tvOS 27.2.1
2 days ago
HomeView Launch Kicks Off as First Orders Reach Customers
HomeView Launch Kicks Off as First Orders Reach Customers
2 days ago
Apple Continues to Move Up iPhone Duo Delivery Dates
Apple Continues to Move Up iPhone Duo Delivery Dates
3 days ago
Apple Explains How HomeView Keeps Camera Data Private
Apple Explains How HomeView Keeps Camera Data Private
3 days ago
Apple Releases Updated HomeView Software 27.2 Before Launch
Apple Releases Updated HomeView Software 27.2 Before Launch
3 days ago
Apple Adds Samsung Foldables to Trade-In Program
Apple Adds Samsung Foldables to Trade-In Program
3 days ago
Apple Sports App Now Features UFC
Apple Sports App Now Features UFC
3 days ago
Trump Says Tim Cook Should Be Nvidia CEO as Jensen Huang Resigns
Trump Says Tim Cook Should Be Nvidia CEO as Jensen Huang Resigns
3 days ago