Apple Filed for 'Apple Rosetta' Trademark in Japan Earlier This Year

As noted in Asahi.com, on April 30th of this year, Apple applied for a trademark for the term "Apple Rosetta" in Japan.

Screen Shot 2020 06 22 at 1
The original Rosetta software from 2005

Rosetta was the name for Apple's emulation software that allowed PowerPC apps to run under Intel processors. Apple introduced Rosetta in MacOS X 10.4 (Tiger) to provide a compatibility layer for Mac users while the company transitioned from PowerPC processors to Intel processors.

As a result, Apple has already had the trademark for the term "Rosetta" for sometime, but this new activity and new application surrounding the name is notable given the increasing rumors that Apple is planning on transitioning from Intel to ARM processors in the near future. Apple officially dropped Rosetta support in Mac OS X 10.7 (Lion) in 2011.

rosetta trademark japan
The trademark could simply be ongoing protection of a long existing trademark for Apple, but given the recent rumors, the new activity raises the possibility that Apple may decide to recycle the "Rosetta" name for a new emulation layer to transition from Intel to ARM. The trademark was filed under the following category:

A computers computer network And the computer software in which development of the computer programmes on a global communication network and the download for translating and performing are possible, computer software for computings performed by a cross platform, computer software, Electronic machines [apparatus and their parts]

Apple has been widely rumored to transition from Intel to ARM processors in the coming year, but there has be no rumors about how Apple would handle the transition with regard to emulation. Apple currently lists "Rosetta" without the "Apple" prefix in their list of active trademarks.

Thanks Sanda!

Top Rated Comments

cmaier Avatar
22 weeks ago


Technically the process is called Binary Translation not Emulation.

Well, that depends on how this new Rosetta works.
Score: 11 Votes (Like | Disagree)
MandiMac Avatar
22 weeks ago
But for anyone that's familiar with the concept of the Rosetta Stone, this could be very well the re-used "new" name for Safari's offline translation software as well. (I know what Apple's Rosetta was, just saying.)
Score: 9 Votes (Like | Disagree)
cmaier Avatar
22 weeks ago
That gives me some hope, because I was becoming increasingly worried that Apple was going to rely entirely on developers re-compiling code and not provide an emulation layer.
Score: 8 Votes (Like | Disagree)
Malus120 Avatar
22 weeks ago
Obviously the key question here is going to be performance. How fast will binary translation/emulation be and just as importantly how fast are Apple's ARM chips going to be relative to modern Intel Core/AMD Ryzen.

The original Rosetta's performance was acceptable (quite impressive actually on a technical level), particularly for Apple's notebook lineup, but this was due in large part to just how far behind the PowerPC chips used in Apple's notebooks were compared to x86 at the time. Even the original Core Duos used in the first generation MacBooks absolutely destroyed not only the PowerPC G4s used in Apple's iBook/Powerbooks, but even a lot of PowerPC G5 based Macs.

I highly doubt Apple is going to have quite that large of a performance margin this time around so it will be interesting to see just what they can achieve.

...OTOH, if you put an SSD in an old (circa 2010) Mac with a pre Sandy Bridge Core Ix chip (or even Core 2 Duo) it is surprisingly usable today, so perhaps, for casual users this won't matter as much...

Can't say I'm excited. Please let this just be an additional ISA to be used where it makes sense, and not a whole scale transition (unlikely I know, but I can dream right.)
Score: 8 Votes (Like | Disagree)
mrr Avatar
22 weeks ago
Oh no. Here we go again. I remember that this was how you had to run Power PC apps on Intel machines. That was living hell. What a kluge. If Apple is going to make us do the same for new ARM computers, I am going to be done with it and get a PC.
Score: 8 Votes (Like | Disagree)
jkool Avatar
22 weeks ago
Ah ****, here we go again.
Score: 7 Votes (Like | Disagree)

Top Stories

0 Deals Hero

Black Friday 2020: Best Apple Deals to Plan For

Saturday November 21, 2020 10:00 am PST by
In the lead-up to Black Friday next week, we've been putting a spotlight on the best deals coming from various retailers like Best Buy and Walmart. In an effort to further prepare our readers for the best Black Friday deals, we're breaking down what we think should be on your radar for Black Friday in 2020. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
m1 mac mini vignette

Apple Lists M1-Based Mac Mini Logic Boards With 10 Gigabit Ethernet in Internal Parts Ordering System

Friday November 20, 2020 9:32 am PST by
While the new Mac mini with the M1 chip is only available with Gigabit Ethernet, Apple has listed multiple M1-based Mac mini logic boards with 10 Gigabit Ethernet in an internal parts list for Apple Authorized Service Providers. For every Mac mini logic board with Gigabit Ethernet in the parts list, obtained by MacRumors, there is a corresponding logic board with 10 Gigabit Ethernet:...
new m1 chip

Craig Federighi: Native Windows on M1 Macs is 'Really up to Microsoft'

Friday November 20, 2020 11:57 am PST by
Following the release of the M1 Macs Apple executives have been doing interviews with a range of publications, and today, Ars Technica published another interview with software engineering chief Craig Federighi, hardware technologies lead Johny Srouji, and marketing VP Greg Joswiak. Much of the interview focuses on topics that the three have already covered in prior discussions, but there is ...
14

Apple Releases iOS 14.2.1 With Fix for Text Message Bug and iPhone 12 Mini Lock Screen Issues

Thursday November 19, 2020 10:16 am PST by
Apple today released iOS 14.2.1, a bug fix update that comes two weeks after the launch of iOS 14.2 and is available for Apple's new iPhone 12 models. The iOS 14.2.1 update can be downloaded for free and it is available on all eligible devices over-the-air in the Settings app. To access the new software, go to Settings > General > Software Update. According to Apple's release notes, iOS...
Walmart November Deals Hero

Black Friday Spotlight: Walmart Will Have AirPods Pro Down to Lowest Price of $169, and More Apple Deals

Thursday November 19, 2020 8:05 am PST by
We've been tracking early Black Friday deals in our dedicated Black Friday Roundup, and in an effort to prepare our readers for the big shopping event we're highlighting sales store-by-store in the lead-up to November 27. Note: MacRumors is an affiliate partner with Walmart. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Next ...
apple leather sleeve

Leather Sleeve for iPhone 12 Models Now Available From Apple

Friday November 20, 2020 12:16 pm PST by
Apple today began selling the Leather Sleeve for the new iPhone 12 models, with the accessory having first been announced alongside the updated iPhones in October. Priced at $129, the Leather Sleeve is not a case and is designed to be removed when the iPhone is in use. It features a cutout at the front that displays the time, and it comes with a matching leather strap. According to Apple, it ...
iOS14AntitrackFacebookSadfeature

Apple Confirms Commitment to App Tracking Transparency in Letter Condemning Facebook's Data Collection [Updated]

Thursday November 19, 2020 11:58 am PST by
Apple in iOS 14 is planning to introduce a new App Tracking Transparency feature that will let users know when companies want to track them across apps and website. Following outcry from developers like Facebook and ad networks unprepared for the change, Apple delayed the implementation of the anti-tracking functionality until early 2021. Eight civil society organizations recently sent a...
maxresdefault

CrossOver Allows x86 Windows Apps to Run on Apple M1 Macs

Wednesday November 18, 2020 6:07 pm PST by
Codeweavers posted a blog post and video tonight showing off CrossOver running on an Apple M1 MacBook Air. This video shows Team Fortress 2 running on a new M1 MacBook Air: CrossOver is software (based on Wine Project) that runs Microsoft Windows apps on the Mac by translating Windows APIs into their Mac equivalents. The Codeweavers team was able to run the current version of CrossOver on...
macbookpro13large

Apple Offers Instructions on What to Do if macOS Big Sur Causes Installation Errors on 2013 and 2014 MacBook Pro

Thursday November 19, 2020 6:12 pm PST by
Following the release of macOS Big Sur last week, a number of 2013 and 2014 MacBook Pro owners found that the update bricked their machines. Affected users saw their Macs get stuck displaying a black screen after attempting to install the new software. Apple has now addressed this issue in a new support document that provides instructions on what to do if macOS Big Sur can't be installed on...
128gb m1 macbook air education cropped

$799 M1 MacBook Air With 128GB Storage for Education Institutions Spotted Online

Friday November 20, 2020 5:15 am PST by
A new configuration of the M1 MacBook Air with 128GB of storage and a lower $799 price has today been spotted on Apple's U.S. Education Institution Hardware and Software Price List. The M1 MacBook Air is only available with 256GB, 512GB, 1TB, or 2TB of storage. There is currently no 128GB configuration on the Apple Store. However, Reddit user "u/dduci97" noticed that Apple has listed...