Disney+ No Longer Offering Free Trials Ahead of 'Hamilton' Premiere

Disney+ is no longer offering seven-day free trials of the streaming service to new subscribers, reports French news site Numerama.

A Disney spokesperson suggested the ending of the free trial formed part of an initial investigation into different offers and promotions to best expand the service's user base.

disneyplus

"We continue to test and evaluate different marketing, offers and promotions to grow Disney Plus," the company said in a statement. "The service was set at an attractive price-to-value proposition that we believe delivers a compelling entertainment offering on its own."

It's not known exactly when Disney stopped offering the trial, but the decision comes ahead of the hotly anticipated July 3 premiere of "Hamilton," a movie based on Lin-Manuel Miranda's hit Broadway musical. Disney reportedly paid $75 million for worldwide rights to the movie, which will air over a year ahead of its original planned theatrical release.

Going forward, anyone wanting to watch "Hamilton" next month will have to pay for at least one month of Disney Plus, priced at $6.99, but that's unlikely to concern Disney.

The streaming service has amassed at least 50 million subscribers since its launch last November and has a significant edge over ‌‌Apple's rival TV‌‌+ service, thanks to an established catalog of content that includes many popular Star Wars and Marvel franchises.

For example, "The Mandalorian," the key show Disney+ premiered with, received more attention than any of ‌‌Apple TV‌‌+'s launch shows, including "The Morning Show," "Dickinson," "See," and "For All Mankind." In a bid to rival that interest, Apple is reportedly in the process of purchasing older movies and shows for Apple TV+ to build a back catalog of content.

Apple has not released subscriber numbers ‌Apple TV+‌, which costs $4.99 a month, so there's no direct comparison to Disney+. Since September though, Apple has been providing a free year of service to anyone who purchases a new Apple device, so it will take at least a year before Apple has large numbers of paying subscribers.

Top Rated Comments

Skika Avatar
18 months ago

If Steve Jobs were still alive, Disney/Pixar would not be competing with Apple.

This is just another one of those Tim Cook bean counter moments.

Just saying.
these comments still exist?
Score: 37 Votes (Like | Disagree)
Feyl Avatar
18 months ago

iTunes and iPod were created because Steve loved music... when you hear him talk on past keynotes you realise that.
That’s exactly the problem with Apple without Steve. Everything Steve did was because he was passionate about it. Not because he wanted to compete with someone or make a quick buck. Tim’s Apple just go for profit and market share. Everything else is secondary.
Score: 25 Votes (Like | Disagree)
BaltimoreMediaBlog Avatar
18 months ago
If Steve Jobs were still alive, Disney/Pixar would not be competing with Apple.

This is just another one of those Tim Cook bean counter moments.

Just saying.
Score: 18 Votes (Like | Disagree)
Mayanja Avatar
18 months ago
I think the only service Apple is successful with is Music — because it builds onto iTunes — which in turns in something where Apple really put its heart into. Music (or iTunes) is may also be the only that could potentially survive outside of Apple’s ecosystem, it’s certainly got enough to offer.

Everything else - meh. Mediocre quality where Apple will never excel with those whose primary job it is to provide that service.

Apple’s been trying to get into the magazine business since the release of the iPad and it all failed. The Daily, Newsstand just two examples of that. Their heart isn’t into this. iTunes and iPod were created because Steve loved music... when you hear him talk on past keynotes you realise that.
Score: 15 Votes (Like | Disagree)
Glideslope Avatar
18 months ago

these comments still exist?
Yes. As they will 10 years from now. :apple:
Score: 11 Votes (Like | Disagree)
Lepton Avatar
18 months ago
Remember the last time Apple spread itself too thin? It’s doing it again. Do a very few things very very well.
Score: 11 Votes (Like | Disagree)

Related Stories

General Apps Messages

Android iMessage Competitor Puts Pressure on Apple

Friday July 30, 2021 3:15 am PDT by
Google and the three major U.S. carriers, including Verizon, AT&T, and T-Mobile, will all support a new communications protocol on Android smartphones starting in 2022, a move that puts pressure on Apple to adopt a new cross-platform messaging standard and may present a challenge to iMessage. Verizon recently announced that it is planning to adopt Messages by Google as its default messaging...
iphone 13 teal with text

Apple Begins Preparation for iPhone 13 Production Ahead of Fall Launch

Monday June 28, 2021 3:29 am PDT by
We're just a few months away from when Apple is expected to reveal the 2021 iPhone, dubbed the "iPhone 13." In preparation for its launch, it has been pulling in shipments of different components needed to produce the new iPhones, according to a report from DigiTimes. In years past, Apple released its latest iPhone lineup, alongside a new Apple Watch, during a September event at Apple Park....
studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
bluetti eb70 main

MacRumors Giveaway: Win a Bluetti EB70 Portable Power Station and 200W Solar Panel

Friday September 3, 2021 11:13 am PDT by
For this week's giveaway, we've teamed up with MAXOAK to offer MacRumors readers a chance to win a Bluetti portable power station and an accompanying solar panel. Bluetti makes a range of portable power station options that are useful for camping, emergencies, power outages, off-grid living, and similar situations. The Bluetti EB70 is a solid middle of the road option that offers 716Wh and...
apple privacy

Apple Publishes FAQ to Address Concerns About CSAM Detection and Messages Scanning

Monday August 9, 2021 1:50 am PDT by
Apple has published a FAQ titled "Expanded Protections for Children" which aims to allay users' privacy concerns about the new CSAM detection in iCloud Photos and communication safety for Messages features that the company announced last week. "Since we announced these features, many stakeholders including privacy organizations and child safety organizations have expressed their support of...
macos catalina legacy system extension alert

Apple Begins Warning Users That 'Legacy System Extensions' Won't Work With a Future Version of macOS

Wednesday March 25, 2020 9:53 am PDT by
Apple has shared a new support document that indicates kernel extensions — which it calls "legacy system extensions" — will not be compatible with a future version of macOS because they "aren't as secure or reliable as modern alternatives."System extensions are a category of software that works in the background to extend the functionality of your Mac. Some apps install kernel extensions, which...
General Spotify Feature

Spotify Pauses Plans to Add AirPlay 2 Support to iOS App [Update: Spotify Clarifies]

Friday August 6, 2021 9:07 am PDT by
See update at bottom of article Spotify this week confirmed that its plans to add AirPlay 2 support to its iOS app have been placed on indefinite hiatus. In an online discussion forum post, a Spotify representative said the streaming music service had been working on supporting AirPlay 2, but the company has paused the efforts "for now" due to "audio driver compatibility issues." The...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
os x mountain lion macs 16x9 2

Apple Makes OS X Lion and Mountain Lion Free to Download

Wednesday June 30, 2021 12:19 pm PDT by
Apple recently dropped the $19.99 fee for OS X Lion and Mountain Lion, making the older Mac updates free to download, reports Macworld. Apple has kept OS X 10.7 Lion and OS X 10.8 Mountain Lion available for customers who have machines limited to the older software, but until recently, Apple was charging $19.99 to get download codes for the updates. As of last week, these updates no...
Pixel Stand 23W 668x445

Google Pixel 6 Rumored to Support 23W Wireless Charging, Beating iPhone 12's MagSafe

Wednesday September 1, 2021 1:54 am PDT by
Google is rumored to be working on a new wireless charging stand that could deliver 23W of charging power to its upcoming Pixel 6 and Pixel 6 Pro phones, according to a leaked inventory image published by Android Police. Image via Android Police. If true, that would beat the iPhone 12's maximum 15W wireless charging speed (or 12W on ‌iPhone 12 mini‌) using Apple's MagSafe charger, and...