Disney+ No Longer Offering Free Trials Ahead of 'Hamilton' Premiere

Disney+ is no longer offering seven-day free trials of the streaming service to new subscribers, reports French news site Numerama.

A Disney spokesperson suggested the ending of the free trial formed part of an initial investigation into different offers and promotions to best expand the service's user base.

"We continue to test and evaluate different marketing, offers and promotions to grow Disney Plus," the company said in a statement. "The service was set at an attractive price-to-value proposition that we believe delivers a compelling entertainment offering on its own."

It's not known exactly when Disney stopped offering the trial, but the decision comes ahead of the hotly anticipated July 3 premiere of "Hamilton," a movie based on Lin-Manuel Miranda's hit Broadway musical. Disney reportedly paid $75 million for worldwide rights to the movie, which will air over a year ahead of its original planned theatrical release.

Going forward, anyone wanting to watch "Hamilton" next month will have to pay for at least one month of Disney Plus, priced at $6.99, but that's unlikely to concern Disney.

The streaming service has amassed at least 50 million subscribers since its launch last November and has a significant edge over ‌‌Apple's rival TV‌‌+ service, thanks to an established catalog of content that includes many popular Star Wars and Marvel franchises.

For example, "The Mandalorian," the key show Disney+ premiered with, received more attention than any of ‌‌Apple TV‌‌+'s launch shows, including "The Morning Show," "Dickinson," "See," and "For All Mankind." In a bid to rival that interest, Apple is reportedly in the process of purchasing older movies and shows for ‌Apple TV‌+ to build a back catalog of content.

Apple has not released subscriber numbers ‌Apple TV‌+, which costs $4.99 a month, so there's no direct comparison to Disney+. Since September though, Apple has been providing a free year of service to anyone who purchases a new Apple device, so it will take at least a year before Apple has large numbers of paying subscribers.

Top Rated Comments

(View all)
Avatar
18 weeks ago


If Steve Jobs were still alive, Disney/Pixar would not be competing with Apple.

This is just another one of those Tim Cook bean counter moments.

Just saying.

these comments still exist?
Score: 37 Votes (Like | Disagree)
Avatar
18 weeks ago


iTunes and iPod were created because Steve loved music... when you hear him talk on past keynotes you realise that.

That’s exactly the problem with Apple without Steve. Everything Steve did was because he was passionate about it. Not because he wanted to compete with someone or make a quick buck. Tim’s Apple just go for profit and market share. Everything else is secondary.
Score: 25 Votes (Like | Disagree)
Avatar
18 weeks ago
If Steve Jobs were still alive, Disney/Pixar would not be competing with Apple.

This is just another one of those Tim Cook bean counter moments.

Just saying.
Score: 18 Votes (Like | Disagree)
Avatar
18 weeks ago
I think the only service Apple is successful with is Music — because it builds onto iTunes — which in turns in something where Apple really put its heart into. Music (or iTunes) is may also be the only that could potentially survive outside of Apple’s ecosystem, it’s certainly got enough to offer.

Everything else - meh. Mediocre quality where Apple will never excel with those whose primary job it is to provide that service.

Apple’s been trying to get into the magazine business since the release of the iPad and it all failed. The Daily, Newsstand just two examples of that. Their heart isn’t into this. iTunes and iPod were created because Steve loved music... when you hear him talk on past keynotes you realise that.
Score: 15 Votes (Like | Disagree)
Avatar
18 weeks ago


these comments still exist?

Yes. As they will 10 years from now. :apple:
Score: 11 Votes (Like | Disagree)
Avatar
18 weeks ago
Remember the last time Apple spread itself too thin? It’s doing it again. Do a very few things very very well.
Score: 11 Votes (Like | Disagree)

Top Stories

iPhone 12 Pro in Graphite and iPhone 12 in Blue Shown Off in Unboxing Videos

Monday October 19, 2020 8:20 am PDT by
While the iPhone 12 Pro does not launch until Friday, we now have an early unboxing video of the device courtesy of Twitter account DuanRui, providing a closer look at the shiny new flat-edge design and sleek Graphite color option. Ben Geskin re-uploaded the unboxing video to YouTube, which we've embedded below: Geskin has also uploaded an unboxing video of the iPhone 12 in Blue: ...

New Photos Offer Better Look at iPhone 12 Color Options

Tuesday October 20, 2020 2:34 am PDT by
As we wait for the iPhone 12 review embargo to lift later today, more pictures are circulating of the devices in real-world lighting conditions, providing a better look at the different colors available. Leaker DuanRui has shared images on Twitter of the iPhone 12 in white, black, blue, green, and (PRODUCT)RED. The black and white colors are similar to the iPhone 11 colors, but the other...

Kuo: iPhone 12 Pro Demand Higher Than Expected

Sunday October 18, 2020 10:39 pm PDT by
TF International Securities analyst Ming-Chi Kuo released a research note this morning detailing what he's seen with the volume of iPhone 12 and iPhone 12 Pro pre-orders in the first weekend of sales. Kuo had previously indicated that Apple's estimated shipment allocations for the new iPhone models placed the iPhone 12 at the top with 40-45% of inventory allocation (up from 15-20%). However, ...

Apple Releases iPadOS and iOS 14.1 With Multiple Bug Fixes Ahead of iPhone 12 Launch

Tuesday October 20, 2020 10:06 am PDT by
Apple today released iOS and iPadOS 14.1, the first major updates to the iOS and iPadOS 14 operating system updates that were released in September. iOS and iPadOS 14.1 come a week after Apple released the golden master versions of the updates to developers. The iOS 14.1 update can be downloaded for free and it is available on all eligible devices over-the-air in the Settings app. To access...

Hands-On With Apple's MagSafe Charger for iPhone 12

Monday October 19, 2020 11:54 am PDT by
Alongside the new iPhone 12 models, Apple introduced a MagSafe charger that attaches to the back of the iPhones using magnets embedded both in the charger and in the iPhone. It allows for speedier charging and paves the way for a portless iPhone in the future. MagSafe chargers are shipping out and are in some Apple retail locations now, and we picked one up to check it out. Subscribe to the ...

Watch: iPhone 12 and iPhone 12 Pro Unboxing Videos and First Impressions

Tuesday October 20, 2020 6:05 am PDT by
Apple's embargo has lifted for iPhone 12 and iPhone 12 Pro reviews. In addition to our detailed review roundups for each device, we've rounded up over a dozen unboxing videos and first impressions below. iPhone 12 in Blue on left and iPhone 12 Pro in Pacific Blue on right via Engadget Key new features of the iPhone 12 and iPhone 12 Pro include a flat-edge design, 5G support, a much faster A14 ...

Some Apple Watch SE Owners Experiencing Issues With Overheating [Updated]

Monday October 19, 2020 11:38 am PDT by
There may be an issue with the new Apple Watch SE, which some users have found is overheating after a few hours of usage. Several Apple Watch SE owners in South Korea have run into problems, as noted in a Reddit post chronicling the complaints. There have been six reports from Apple Watch SE owners in South Korea who have had their Apple Watches get hot and malfunction, with a yellow spot...

Gold Version of iPhone 12 Pro Apparently Has a More Fingerprint Resistant Stainless Steel Frame

Tuesday October 20, 2020 11:56 am PDT by
iPhone 12 Pro reviews hit the web today, and one of the more interesting tidbits came from TechCrunch's Matthew Panzarino, who revealed that the Gold version of the device apparently has a more fingerprint resistant coating applied to the stainless steel frame. From his review:Most of the iPhone 12 Pro finishes still use a physical vapor deposition process for edge coating. But the new gold...

iPhone 12 Pro Max Has Smaller 3,687 mAh Battery According to Regulatory Filing

Tuesday October 20, 2020 8:48 pm PDT by
Apple's new iPhone 12 Pro Max is equipped with a 3,687 mAh battery, which is around 7% less capacity than the 3,969 mAh battery in the iPhone 11 Pro Max, according to a regulatory filing published by TENAA, the Chinese equivalent of the FCC. The regulatory filing, spotted by MacRumors, also lists the iPhone 12 Pro Max with 6GB of RAM as seen in benchmark results last week. Apple has filed ...

Hands-On With Apple's iPhone 12 and 12 Pro MagSafe Cases

Tuesday October 20, 2020 1:33 pm PDT by
Apple's iPhone 12 and 12 Pro are launching this Friday, and ahead of that release date, Apple is shipping out various accessories like the MagSafe charger and MagSafe cases. Yesterday we took a look at the MagSafe charger, and today our MagSafe case came in the mail, so we thought we'd take another look at the charger to see how it works with the case and just how strong the case magnets are. S ...