Five months after launching, and with millions of people stuck at home, Disney's streaming service Disney+ now has 50 million subscribers, reports Deadline.
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Disney+ in early February had 28.6 million subscribers, which means the streaming service has grown by 21.4 million subscribers in the last two months. Much of the boost can be attributed to recent launches of the service in the UK, Ireland, Germany, Italy, Spain, Austria, France, Switzerland, and India.
50 million subscribers is ahead of Disney's own figures. When unveiling the service, Disney estimated that it would garner 60 to 90 million subscribers worldwide by the end of 2024, and if growth keeps up, Disney will hit that goal this year.
Apple has not released subscriber numbers, which means there's no direct comparison to Disney+. Since September, Apple has been providing a free year of service to everyone who purchases a new Apple device, so it will take over a year until Apple has large numbers of paying subscribers.
At launch, Disney+ ran promotions for discounted service for multiple years, marking the service down to the equivalent of $3.99, and has provided free Disney+ access to Verizon subscribers. Wit the exception of free trial members and Verizon users, customers with access to Disney+ are paying for it, unlike most Apple TV+ subscribers at this time.
Disney+ has a significant edge over Apple TV+ because Disney+ has an established catalog of content along with many popular Star Wars and Marvel franchises. "The Mandalorian," the key show Disney+ premiered with, received more attention than any of Apple TV+'s launch shows, including "The Morning Show," "Dickinson," "See," and "For All Mankind."
Apple could catch up in the future given its huge subscriber base and the large number of people who own an Apple device, but it will be quite some time before Apple can match Disney's content offerings.
Top Rated Comments
I don't think Apple are really going to be a big deal in the streaming industry going forward.
They would have bought Disney if they had plans to dominate.
It doesn't help that AppleTV+ offerings are mostly awful.
Also, content providers creating original stuff are effectively hampered right now. Disney can keep adding older, back catalogue content as it sees fit. Apple don't have that option, unless they start buying up films and shows they don't currently own.
I haven’t seen anything compelling on Apple’s service yet.
For perspective, Netflix took 15 years to get 57M subscribers. Disney+ launched November 12. Of course, Netflix was a different model at the time, but this is utterly impressive from Disney.