Adobe Launches 'Photoshop Camera' App on iPhone With Over 80 Custom Filters and 'Insta-Worthy' Lenses

Following eight months of beta testing, Adobe today made its free Photoshop Camera app available to all iPhone users.

adobe photoshop camera app
Like many other third-party camera apps, Photoshop Camera revolves around adding filters and effects to your photos, before or after taking the shot. There are over 80 custom filters and effects to choose from at launch, along with custom-designed lenses inspired by artists and influencers like singer Billie Eilish.

Artificial intelligence plays a key role in Photoshop Camera. When taking photos, the app can make automatic improvements to attributes such as lighting and focus. And for group selfies, the app recognizes where each subject is positioned to eliminate distortion.

Photoshop Camera is primarily targeted at mobile-first Instagram users, competing with the likes of Snapchat, Facetune, and Instagram itself.

The app is now available on the App Store.

Top Rated Comments

maflynn Avatar
51 months ago

Why do iPhone image editing apps have to be so juvenile and limited?
Because those apps are intended for the youth, and not professional photographers ¯\_(ツ)_/¯
Score: 14 Votes (Like | Disagree)
AMTYVLE Avatar
51 months ago

There's a few good reasons to swallow a monthly Adobe subscription fee and accept their typical bloatware (I dread to think how many GB this app and updates will take up), but access to "creative" photo filters to make your Instagram posts even cheesier really isn't one of them.
I just downloaded this app. It takes up 193.5 MB on my iPhone XS Max. No subscription fee. This is a free app.
Score: 11 Votes (Like | Disagree)
now i see it Avatar
51 months ago
Filters are old news and just about every photo app has its fair share. It's doubtful anyone uses them except to try them out (then toss the image in the trash)

Why do iPhone image editing apps have to be so juvenile and limited?
Back in the 90s, (yeah a long time ago) Photoshop 4.0 could run just fine with 64 MB of ram on a 160mhz single core processor. Professional image editors who made a living with photo editing, used 200mhz machines with 128MB of ram to make Hollywood movie posters.

But here we are 25 years later with pocket computers (iPhone) that are more than 10X more powerful than those old machines --- and we get filter pack apps or extremely limited photo editing apps from other vendors.

Mind boggling
Score: 11 Votes (Like | Disagree)
pers0n Avatar
51 months ago
I'm guessing Adobe started building this in 2016 or 17 and are now just launching it. :D
Score: 9 Votes (Like | Disagree)
FSMBP Avatar
51 months ago
Was willing to give it a try but you need to sign-in with an account to use the app (Facebook, Sign in with Apple etc). It's like, just let me use the camera!

So I deleted it.
Score: 9 Votes (Like | Disagree)
incoherent_1 Avatar
51 months ago
This app will be all the rage 8 years ago.
Score: 8 Votes (Like | Disagree)

Popular Stories

maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple Silicon AI Optimized Feature Siri

Apple Releases Open Source AI Models That Run On-Device

Wednesday April 24, 2024 3:39 pm PDT by
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
iOS 18 Siri Integrated Feature

iOS 18 Rumored to Add These 10 New Features to Your iPhone

Wednesday April 24, 2024 2:05 pm PDT by
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the "biggest" update in the iPhone's history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more....
Apple Vision Pro Dual Loop Band Orange Feature 2

Apple Cuts Vision Pro Shipments as Demand Falls 'Sharply Beyond Expectations'

Tuesday April 23, 2024 9:44 am PDT by
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
iPad And Calculator App Feature 1

Apple Finally Plans to Release a Calculator App for iPad Later This Year

Tuesday April 23, 2024 9:08 am PDT by
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...