iPhone 4 Turns 10: 'Stop Me If You've Already Seen This' - MacRumors
Skip to Content

iPhone 4 Turns 10: 'Stop Me If You've Already Seen This'

Sunday marked the 10th anniversary of Steve Jobs introducing the iPhone 4 and FaceTime at WWDC 2010 in San Francisco.

A few months prior to the keynote, photos of a prototype iPhone 4 were leaked by Gizmodo after an Apple engineer accidentally left the device behind at a bar in Redwood City, California, leading Jobs to quip "stop me if you've already seen this."

105532 800x600 comp8
iPhone 4 featured an all-new design with a glass and stainless steel unibody and squared edges, with Jobs describing it as the thinnest smartphone ever at the time. It was also the first Apple product to feature a higher-resolution Retina display, with an average person unable to see individual pixels on the screen from an average viewing distance.

While its design was acclaimed, it was soon discovered that the iPhone 4 could experience signal drop when gripped in a way that blocked the antennas built into the frame. Jobs downplayed the issue in a press conference, noting that all smartphones have antenna weak spots, but Apple did offer a free bumper case to customers that helped to mitigate the problem. The following year, the iPhone 4S featured significant antenna upgrades.

steve jobs holding iphone 4
Later in the keynote, Jobs introduced FaceTime, which he demonstrated by having a video call with Apple's recently departed design chief Jony Ive. Apple initially planned to make FaceTime an open standard, but that never happened, with some reports having claimed that patent lawsuits are at least partly to blame.


Rumors suggest that squared edges will make a comeback on iPhone 12 models later this year — a fitting way to mark the 10th anniversary of the iPhone 4.

Popular Stories

Apple Watch Ultra 2 Black Titanium

watchOS 27 Will Add These New Features to Your Apple Watch

Sunday May 24, 2026 11:53 am PDT by
Apple will unveil watchOS 27 during its WWDC 2026 keynote on Monday, June 8, and a handful of new features have been rumored already. The first developer beta of watchOS 27 should be available immediately following the keynote, and a public beta typically follows in July. The update should be released to all users with a compatible Apple Watch model in September. Below, we recap watchOS...
iPhone 15 General Feature Green

Apple Preparing 'Most Significant Overhaul in the iPhone's History'

Friday May 22, 2026 1:36 pm PDT by
Apple reportedly plans to unveil its first foldable iPhone in September this year — it may be named "iPhone Ultra" — and expectations are high. In his Power On newsletter, Bloomberg's Mark Gurman said the foldable iPhone will be "the most significant overhaul in the iPhone's history." "iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said....
imac video apple feature

Apple Released Two New Accessories This Month

Friday May 22, 2026 12:24 pm PDT by
May has been a quiet stretch in terms of new Apple products, but the company did release two accessories on its online store this month. First up was a new Pride Edition Sport Loop for the Apple Watch. The band features a rainbow design with 11 colors of woven nylon yarns. U.S. pricing is set at $49. The band is part of Apple's 2026 Pride Collection, which also includes a new Pride...

Top Rated Comments

boswald Avatar
78 months ago
Miss you, Steve.
Score: 52 Votes (Like | Disagree)
quagmire Avatar
78 months ago

Looks so outdated, at the time though it was the best looking phone one could get.
Still the peak of iPhone design IMHO. It wasn't until the iPhone X where an iPhone design has come close to matching the iPhone 4 era for me.
Score: 32 Votes (Like | Disagree)
MacDevil7334 Avatar
78 months ago
Still my favorite iPhone design to this day. The silver and black combo was so slick and I loved the little details like the +/- etching on the volume buttons or the black ring around the headphone jack. It just felt like such a massive step up from previous iPhones in pretty much every way.
Score: 23 Votes (Like | Disagree)
miketcool Avatar
78 months ago
I still have mine. It boots up and runs well!
Score: 21 Votes (Like | Disagree)
otternonsense Avatar
78 months ago
Good times, when we've had a 2-year cadence of actually innovative iPhone releases under a visionary leader. It's a shame this powerhouse of a device got embedded in collective memory as the "you're holding it wrong" phone.
Score: 20 Votes (Like | Disagree)
78 months ago
It was stainless steel...not aluminium.
Score: 11 Votes (Like | Disagree)