Sunday marked the 10th anniversary of Steve Jobs introducing the iPhone 4 and FaceTime at WWDC 2010 in San Francisco.
A few months prior to the keynote, photos of a prototype iPhone 4 were leaked by Gizmodo after an Apple engineer accidentally left the device behind at a bar in Redwood City, California, leading Jobs to quip "stop me if you've already seen this."
iPhone 4 featured an all-new design with a glass and stainless steel unibody and squared edges, with Jobs describing it as the thinnest smartphone ever at the time. It was also the first Apple product to feature a higher-resolution Retina display, with an average person unable to see individual pixels on the screen from an average viewing distance.
While its design was acclaimed, it was soon discovered that the iPhone 4 could experience signal drop when gripped in a way that blocked the antennas built into the frame. Jobs downplayed the issue in a press conference, noting that all smartphones have antenna weak spots, but Apple did offer a free bumper case to customers that helped to mitigate the problem. The following year, the iPhone 4S featured significant antenna upgrades.
Later in the keynote, Jobs introduced FaceTime, which he demonstrated by having a video call with Apple's recently departed design chief Jony Ive. Apple initially planned to make FaceTime an open standard, but that never happened, with some reports having claimed that patent lawsuits are at least partly to blame.
Thursday August 28, 2025 4:08 am PDT by Tim Hardwick
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Tuesday August 26, 2025 4:17 pm PDT by Juli Clover
Apple today announced its "Awe Dropping" iPhone-centric event, which is set to take place on Tuesday, September 9 at 10:00 a.m. Pacific Time. There are a long list of products that are coming, but we thought we'd pull out five feature highlights to look forward to.
That Super Thin iPhone - Apple's September 9 event will see the unveiling of the first redesigned iPhone we've had in years, ...
Wednesday August 27, 2025 6:36 am PDT by Joe Rossignol
Apple's logo for its upcoming September 9 event hints at two rumored iPhone 17 Pro features, including new color options and a vapor chamber cooling system.
Of course, this is all just speculation for fun, as we count down the final days until the event.
New Colors
Last month, Macworld's Filipe Espósito reported that orange and dark blue would be two out of the five color options...
Monday August 25, 2025 4:22 am PDT by Tim Hardwick
Apple will offer the upcoming iPhone 17 Pro and iPhone 17 Pro Max in a new orange color, according to Bloomberg's Mark Gurman.
Gurman made the claim in the latest edition of his Power On newsletter, adding that the new iPhone 17 Air – replacing the iPhone 16 Plus – will come in a new light blue color.
We've heard multiple rumors about a new iPhone 17 Pro color being a shade of orange. The ...
Apple's cases for the iPhone 17 lineup will be accompanied by a new Crossbody Strap accessory with a unique magnetic design, according to the leaker known as "Majin Bu."
Apple's Crossbody Strap reportedly features an unusual magnetic design; it likely has a "flexible metal core" that makes it magnetic along its entire length. At the ends, "rings polarized oppositely to the strap close the...
Tuesday August 26, 2025 4:05 am PDT by Tim Hardwick
Apple hasn't updated the AirPods Pro since 2022 other than a shift from Lightning to USB-C, and the earbuds are due for a refresh. According to Bloomberg's Mark Gurman, Apple will launch AirPods Pro 3 later this year, and apart from new features like heart rate monitoring, we're also expecting a few design changes.
The fourth‑generation AirPods offer useful clues to Apple's design cues for ...
Still my favorite iPhone design to this day. The silver and black combo was so slick and I loved the little details like the +/- etching on the volume buttons or the black ring around the headphone jack. It just felt like such a massive step up from previous iPhones in pretty much every way.
Good times, when we've had a 2-year cadence of actually innovative iPhone releases under a visionary leader. It's a shame this powerhouse of a device got embedded in collective memory as the "you're holding it wrong" phone.
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
