Sunday marked the 10th anniversary of Steve Jobs introducing the iPhone 4 and FaceTime at WWDC 2010 in San Francisco.
A few months prior to the keynote, photos of a prototype iPhone 4 were leaked by Gizmodo after an Apple engineer accidentally left the device behind at a bar in Redwood City, California, leading Jobs to quip "stop me if you've already seen this."
iPhone 4 featured an all-new design with a glass and stainless steel unibody and squared edges, with Jobs describing it as the thinnest smartphone ever at the time. It was also the first Apple product to feature a higher-resolution Retina display, with an average person unable to see individual pixels on the screen from an average viewing distance.
While its design was acclaimed, it was soon discovered that the iPhone 4 could experience signal drop when gripped in a way that blocked the antennas built into the frame. Jobs downplayed the issue in a press conference, noting that all smartphones have antenna weak spots, but Apple did offer a free bumper case to customers that helped to mitigate the problem. The following year, the iPhone 4S featured significant antenna upgrades.
Later in the keynote, Jobs introduced FaceTime, which he demonstrated by having a video call with Apple's recently departed design chief Jony Ive. Apple initially planned to make FaceTime an open standard, but that never happened, with some reports having claimed that patent lawsuits are at least partly to blame.
Apple today announced a "special Apple Experience" in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET.
Apple invited select members of the media to the event in three major cities around the world. It is simply described as a "special Apple Experience," and there is no further information about what it may entail. The invitation features a 3D Apple logo design...
Thursday February 12, 2026 11:17 am PST by Joe Rossignol
Apple plans to release an iPhone 17e and an iPad Air with an M4 chip "in the coming weeks," according to the latest word from Bloomberg's Mark Gurman.
"Apple retail employees say that inventory of the iPhone 16e has basically dried out and the iPad Air is seeing shortages as well," said Gurman. "I've been expecting new versions of both (iPhone 17e and M4 iPad Air) in the coming weeks."...
Friday February 13, 2026 2:01 pm PST by Joe Rossignol
Apple plans to launch a rebranded "Sales Coach" app on the iPhone and iPad later this month, according to a source familiar with the matter.
"Sales Coach" will arrive as an update to Apple's existing "SEED" app, and it will continue to provide sales tips and training resources to Apple Store and Apple Authorized Reseller employees around the world. For example, there are articles and videos...
Friday February 13, 2026 8:43 am PST by Joe Rossignol
While the iPhone 18 Pro and iPhone 18 Pro Max are still seven months away, an analyst has revealed five new features the devices will allegedly have.
Rumored color options for the iPhone 18 Pro models
In a research note with investment firm GF Securities on Thursday, analyst Jeff Pu outlined the following upgrades for the iPhone 18 Pro models:
Smaller Dynamic Island: It has been rumored...
Friday February 13, 2026 4:18 pm PST by Juli Clover
Apple has a long list of new products rumored for 2026, including a series of home products that will see the company establishing more of a presence in the smart home space. Robots are on the horizon for 2027, but the 2026 releases will be a little tamer.
HomePod mini
We're expecting a new HomePod mini 2 to launch at any time. Apple isn't going to update the device's design, but we could...
Still my favorite iPhone design to this day. The silver and black combo was so slick and I loved the little details like the +/- etching on the volume buttons or the black ring around the headphone jack. It just felt like such a massive step up from previous iPhones in pretty much every way.
Good times, when we've had a 2-year cadence of actually innovative iPhone releases under a visionary leader. It's a shame this powerhouse of a device got embedded in collective memory as the "you're holding it wrong" phone.