iPhone 4 Turns 10: 'Stop Me If You've Already Seen This' - MacRumors
Skip to Content

iPhone 4 Turns 10: 'Stop Me If You've Already Seen This'

Sunday marked the 10th anniversary of Steve Jobs introducing the iPhone 4 and FaceTime at WWDC 2010 in San Francisco.

A few months prior to the keynote, photos of a prototype iPhone 4 were leaked by Gizmodo after an Apple engineer accidentally left the device behind at a bar in Redwood City, California, leading Jobs to quip "stop me if you've already seen this."

105532 800x600 comp8
iPhone 4 featured an all-new design with a glass and stainless steel unibody and squared edges, with Jobs describing it as the thinnest smartphone ever at the time. It was also the first Apple product to feature a higher-resolution Retina display, with an average person unable to see individual pixels on the screen from an average viewing distance.

While its design was acclaimed, it was soon discovered that the iPhone 4 could experience signal drop when gripped in a way that blocked the antennas built into the frame. Jobs downplayed the issue in a press conference, noting that all smartphones have antenna weak spots, but Apple did offer a free bumper case to customers that helped to mitigate the problem. The following year, the iPhone 4S featured significant antenna upgrades.

steve jobs holding iphone 4
Later in the keynote, Jobs introduced FaceTime, which he demonstrated by having a video call with Apple's recently departed design chief Jony Ive. Apple initially planned to make FaceTime an open standard, but that never happened, with some reports having claimed that patent lawsuits are at least partly to blame.


Rumors suggest that squared edges will make a comeback on iPhone 12 models later this year — a fitting way to mark the 10th anniversary of the iPhone 4.

Popular Stories

apple price hike

Apple Just Increased Prices on MacBooks, iPads, and More

Thursday June 25, 2026 5:44 am PDT by
Apple today dramatically increased device prices across multiple product lines. Subscribe to the MacRumors YouTube channel for more videos. After temporarily taking it down earlier today, Apple's online store is back up with a series of product price increases. The changes are as follows: HomePod mini: $129, up from $99 (+$30) HomePod: $349, up from $299 (+$50) Apple TV: $199, up from...
Apple Up Arrow Fearture

Apple Explains Why It Raised Prices on 14 Products Today

Thursday June 25, 2026 10:42 am PDT by
Apple today raised prices on many of its products, including all Macs and iPads, as well as the Apple TV, HomePod, HomePod mini, and Vision Pro. We shared a list of the price increases, which range from $30 for the HomePod mini to up to $1,300 for the Mac Studio. iPhone, Apple Watch, and AirPods prices have not changed, at least for now. In a statement shared with MacRumors, Apple said it...
Mac Studio Feature

M5 Ultra Mac Studio Could Launch in 2026 With Up to 768GB of RAM

Thursday June 25, 2026 2:30 pm PDT by
Despite price increases across the Mac line, Apple is still planning to release a new Mac Studio as soon as this year, reports Bloomberg. Apple plans to introduce a new M5 Ultra chip as the final option in the M5 family before it transitions to the M6, M7, M7 Pro, and M7 Max. The M5 Ultra will come in a new version of the Mac Studio, which hasn't been updated since March 2025. The Mac...

Top Rated Comments

boswald Avatar
79 months ago
Miss you, Steve.
Score: 52 Votes (Like | Disagree)
quagmire Avatar
79 months ago

Looks so outdated, at the time though it was the best looking phone one could get.
Still the peak of iPhone design IMHO. It wasn't until the iPhone X where an iPhone design has come close to matching the iPhone 4 era for me.
Score: 32 Votes (Like | Disagree)
MacDevil7334 Avatar
79 months ago
Still my favorite iPhone design to this day. The silver and black combo was so slick and I loved the little details like the +/- etching on the volume buttons or the black ring around the headphone jack. It just felt like such a massive step up from previous iPhones in pretty much every way.
Score: 23 Votes (Like | Disagree)
miketcool Avatar
79 months ago
I still have mine. It boots up and runs well!
Score: 21 Votes (Like | Disagree)
otternonsense Avatar
79 months ago
Good times, when we've had a 2-year cadence of actually innovative iPhone releases under a visionary leader. It's a shame this powerhouse of a device got embedded in collective memory as the "you're holding it wrong" phone.
Score: 20 Votes (Like | Disagree)
79 months ago
It was stainless steel...not aluminium.
Score: 11 Votes (Like | Disagree)