Apple Hires Amazon Video Executive to Lead Apple TV+ Sports Division

If they can offer better pricing/business models than Sky and NowTV, this could be a game... changer?

Nah. There's too much rights negotiations and management in the world of sports. It'll end up just like another form of cable and only for the US market.

I really don’t care about love sports, I’d rather have more original content and a back catalogue. As it is now, Apple TV+ is extremely low value compared with Netflix or amazon prime. It needs to have at least 5-10 times more tv series and films to be competitive at the current price.

Give it time. Content doesn’t happen overnight and production has come to a halt because of the pandemic.

Apple TV+ isn’t even officially one year old. Netflix and others didn’t as much original content as Apple at the outset.

I really don’t care about love sports, I’d rather have more original content and a back catalogue. As it is now, Apple TV+ is extremely low value compared with Netflix or amazon prime. It needs to have at least 5-10 times more tv series and films to be competitive at the current price.

Live sports is the only thing that is tying a massive amount of people to cable. Especially live local sports.

If Apple can get the NFL on board, I will be an instant and permanent AppleTV+ subscriber.

Please try to get the rights to NFL Sunday Ticket once the DirecTV contract is up... that would make me a lifetime subscriber.

Why does the NFL need to partner with DirecTV or someone like Apple?

Why can't I just give the NFL money for the service?

I'd love to log into NFL.com, give them my credit card, and watch any game possible. Why do they need a middleman?

Easy for them.

mall they have to do is buy the rights to show football (Soccer to you Americans). Buy the world wide rights to the Premier League and the rights to the leagues in other nations and they have won.

Sorry to say it yanks, but our football is the most popular sports in the world. The rest of the world goes crazy for it. If they got the rights to show the main leagues then they will easily win, hands down.

Did Amazon made any progress in Sports TV?

Sports packages subsidise normal TV programmes. It’s fair to say that Netflix and maybe now Disney+ are outliers in this.
Amazon Prime TV is subsidised through Amazon and Prime accounts. Very few people have a Prime account for the TV content.