Apple Hires Amazon Video Executive to Lead Apple TV+ Sports Division

Apple has reportedly hired Amazon Video sports content executive James DeLorenzo to work on its Apple TV+ on-demand video service.

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DeLorenzo has led Amazon Video's sports division since 2016 and has also been senior vice president of the company's Audible subscription audiobook service, according to his LinkedIn profile. DeLorenzo will head the sports division for ‌Apple TV+‌, according to Recode. Apple has yet to comment on the hire.

Rumors suggest Apple is seeking to expand its TV+ service with live sports content, which would help diversify its currently limited originals offering.

Apple is also said to be looking to bolster its library by exploring deals for MGM Holdings content and college sports right, as well as purchasing existing back catalog TV series.


Apple charges $4.99 per month for ‌‌Apple TV‌‌+, and while many subscribers have a free year after purchasing an Apple device, Apple will need to make ‌‌Apple TV‌‌+ worth the subscription fee in the future by offering users more choice.

Top Rated Comments

unchecked Avatar
12 months ago

If they can offer better pricing/business models than Sky and NowTV, this could be a game... changer?
Nah. There's too much rights negotiations and management in the world of sports. It'll end up just like another form of cable and only for the US market.
Score: 5 Votes (Like | Disagree)
Baggy Spandex Avatar
12 months ago

I really don’t care about love sports, I’d rather have more original content and a back catalogue. As it is now, Apple TV+ is extremely low value compared with Netflix or amazon prime. It needs to have at least 5-10 times more tv series and films to be competitive at the current price.
Live sports is the only thing that is tying a massive amount of people to cable. Especially live local sports.
Score: 3 Votes (Like | Disagree)
satchmo Avatar
12 months ago

I really don’t care about love sports, I’d rather have more original content and a back catalogue. As it is now, Apple TV+ is extremely low value compared with Netflix or amazon prime. It needs to have at least 5-10 times more tv series and films to be competitive at the current price.
Give it time. Content doesn’t happen overnight and production has come to a halt because of the pandemic.

Apple TV+ isn’t even officially one year old. Netflix and others didn’t as much original content as Apple at the outset.
Score: 3 Votes (Like | Disagree)
Michael Scrip Avatar
12 months ago

Please try to get the rights to NFL Sunday Ticket once the DirecTV contract is up... that would make me a lifetime subscriber.
Why does the NFL need to partner with DirecTV or someone like Apple?

Why can't I just give the NFL money for the service?

I'd love to log into NFL.com, give them my credit card, and watch any game possible. Why do they need a middleman?
Score: 2 Votes (Like | Disagree)
farewelwilliams Avatar
12 months ago
hiring the executive that was responsible for a service that i keep forgetting about?
Score: 2 Votes (Like | Disagree)
Bryan Bowler Avatar
12 months ago
If Apple can get the NFL on board, I will be an instant and permanent AppleTV+ subscriber.
Score: 2 Votes (Like | Disagree)

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