Apple Hires Amazon Video Executive to Lead Apple TV+ Sports Division - MacRumors
Skip to Content

Apple Hires Amazon Video Executive to Lead Apple TV+ Sports Division

by

Apple has reportedly hired Amazon Video sports content executive James DeLorenzo to work on its Apple TV+ on-demand video service.

appletvplus
DeLorenzo has led Amazon Video's sports division since 2016 and has also been senior vice president of the company's Audible subscription audiobook service, according to his LinkedIn profile. DeLorenzo will head the sports division for ‌Apple TV‌+, according to Recode. Apple has yet to comment on the hire.

Rumors suggest Apple is seeking to expand its TV+ service with live sports content, which would help diversify its currently limited originals offering.

Apple is also said to be looking to bolster its library by exploring deals for MGM Holdings content and college sports right, as well as purchasing existing back catalog TV series.


Apple charges $4.99 per month for ‌‌Apple TV‌‌+, and while many subscribers have a free year after purchasing an Apple device, Apple will need to make ‌‌Apple TV‌‌+ worth the subscription fee in the future by offering users more choice.

Tags: Apple TV Plus Guide, Apple TV Shows

Popular Stories

Apple TV Silo

Apple Releases 'Silo' Season Three Trailer Ahead of Hit Show's Return

Tuesday June 2, 2026 7:13 am PDT by
Apple's hit sci-fi series "Silo" is returning for a third season starting Friday, July 3, and a final trailer was released today. "Silo" follows the lives of 10,000 people living in an underground bunker to escape the seemingly toxic wasteland outside. The people are unaware of why the silo was built, and those who seek the truth face deadly consequences. Rebecca Ferguson stars as Juliette...
Read Full Article • 43 comments
Apple TV Lucky

Apple TV Shares Trailer for New Heist Series Starring Anya Taylor-Joy

Wednesday June 3, 2026 7:18 am PDT by
Apple TV today released a trailer for "Lucky," an upcoming crime series starring and executive produced by award-winning actress Anya Taylor-Joy. The show revolves around a heist gone wrong. "When a multimillion-dollar heist goes sideways, con artist Lucky (Taylor-Joy) is forced to go on the run," said Apple. "Pursued by both the FBI and a ruthless crime boss, Lucky must fight for her...
Read Full Article • 14 comments
Eddy Cue 2026

Apple's Eddy Cue to Receive 'Entertainment Person of the Year' Award

Wednesday May 20, 2026 6:57 am PDT by
Apple senior vice president Eddy Cue will be honored as "Entertainment Person of the Year" at the Cannes Lions festival next month, recognizing his leadership of the company's entertainment and services business (via Variety). Cue will deliver a keynote on the opening day of the festival, which runs from June 22 to June 26 in the south of France. He will be joined by producer Jerry...
Read Full Article • 67 comments

Top Rated Comments

U
unchecked
79 months ago

If they can offer better pricing/business models than Sky and NowTV, this could be a game... changer?
Nah. There's too much rights negotiations and management in the world of sports. It'll end up just like another form of cable and only for the US market.
Score: 5 Votes (Like | Disagree)
S
satchmo
79 months ago

I really don’t care about love sports, I’d rather have more original content and a back catalogue. As it is now, Apple TV+ is extremely low value compared with Netflix or amazon prime. It needs to have at least 5-10 times more tv series and films to be competitive at the current price.
Give it time. Content doesn’t happen overnight and production has come to a halt because of the pandemic.

Apple TV+ isn’t even officially one year old. Netflix and others didn’t as much original content as Apple at the outset.
Score: 3 Votes (Like | Disagree)
Baggy Spandex Avatar
Baggy Spandex
79 months ago

I really don’t care about love sports, I’d rather have more original content and a back catalogue. As it is now, Apple TV+ is extremely low value compared with Netflix or amazon prime. It needs to have at least 5-10 times more tv series and films to be competitive at the current price.
Live sports is the only thing that is tying a massive amount of people to cable. Especially live local sports.
Score: 3 Votes (Like | Disagree)
B
Bryan Bowler
79 months ago
If Apple can get the NFL on board, I will be an instant and permanent AppleTV+ subscriber.
Score: 2 Votes (Like | Disagree)
Michael Scrip Avatar
Michael Scrip
79 months ago

Please try to get the rights to NFL Sunday Ticket once the DirecTV contract is up... that would make me a lifetime subscriber.
Why does the NFL need to partner with DirecTV or someone like Apple?

Why can't I just give the NFL money for the service?

I'd love to log into NFL.com, give them my credit card, and watch any game possible. Why do they need a middleman?
Score: 2 Votes (Like | Disagree)
B
bigchrisfgb
79 months ago
Easy for them.

mall they have to do is buy the rights to show football (Soccer to you Americans). Buy the world wide rights to the Premier League and the rights to the leagues in other nations and they have won.

Sorry to say it yanks, but our football is the most popular sports in the world. The rest of the world goes crazy for it. If they got the rights to show the main leagues then they will easily win, hands down.


Did Amazon made any progress in Sports TV?
Sports packages subsidise normal TV programmes. It’s fair to say that Netflix and maybe now Disney+ are outliers in this.
Amazon Prime TV is subsidised through Amazon and Prime accounts. Very few people have a Prime account for the TV content.
Score: 2 Votes (Like | Disagree)
Read All Comments