T-Mobile to Start Phasing Out Sprint Brand This Summer

Following its merger with Sprint, T-Mobile is aiming to unify its brand and will start phasing out Sprint branding this summer, T-Mobile CEO Mike Sievert said at an investor event earlier this week (via Fierce Wireless).

tmobile sprint logos
Retail stores will be T-Mobile branded with Sprint's name removed, and the Sprint branding will also be removed from things like customer bills.

Sievert said that T-Mobile had always been aiming for a summer timeframe for the phase out of the Sprint branding and the unification of the new T-Mobile, and mid-summer is when the company plans to be "advertising one flagship postpaid T-Mobile brand as well as operating a unified fleet of retail."

Existing Sprint customers will be able to keep their current plans and won't need to swap over to T-Mobile's plans, but new customers will likely need to sign up for T-Mobile plans rather than Sprint plans as the Sprint brand is consumed by the new combined company.

T-Mobile has not announced a specific date for the transition, just later in the summer. T-Mobile had initially planned to begin implementing the changes in early summer, but postponed due to the global health crisis.

As The Verge points out, T-Mobile and Sprint have a long way to go to fully combine their networks, and some problems have already emerged. Sprint and T-Mobile have started combining their 5G networks, and unfortunately, Sprint's existing customers with 5G smartphones can't use them on the new T-Mobile network.

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Top Rated Comments

Zaft Avatar
53 months ago
Not surprised. Sprint had a reputation of being terrible.
Score: 22 Votes (Like | Disagree)
ZipZilla Avatar
53 months ago
The Sprint brand and customer base have no value and are not why T-Mobile bought the company. It's all about the spectrum, baby!
Score: 9 Votes (Like | Disagree)
now i see it Avatar
53 months ago
Smart choice in my opinion. The name "Sprint" brings up bad memories of the worst customer service I have ever experienced in my life. Of course the new company will still be the same dog food, but just with a different label.
Score: 8 Votes (Like | Disagree)
Heelpir8 Avatar
53 months ago

Phasing out the Sprint brand? That's a bold move.
Is it really though? ?
Score: 8 Votes (Like | Disagree)
brandon87 Avatar
53 months ago
I have Sprint.. honestly i've had all major carriers and really i've had issues with service at each. But Sprint customer service at least in my experience have been really good. To each their own.
Score: 8 Votes (Like | Disagree)
redneckitengineer Avatar
53 months ago
Na Na Na Na... Hey Hey Hey... GOODBYE!!
Score: 4 Votes (Like | Disagree)