Chrome to Block Battery-Sucking Ads in August Update
Chrome plans to start blocking resource-heavy ads that drain a lot of battery in August, Google announced today on its Chromium blog (via VentureBeat). Chrome will block ads that mine cryptocurrency, are badly programmed, or are unoptimized for network usage.
We have recently discovered that a fraction of a percent of ads consume a disproportionate share of device resources, such as battery and network data, without the user knowing about it. These ads (such as those that mine cryptocurrency, are poorly programmed, or are unoptimized for network usage) can drain battery life, saturate already strained networks, and cost money.
In order to save our users' batteries and data plans, and provide them with a good experience on the web, Chrome will limit the resources a display ad can use before the user interacts with the ad. When an ad reaches its limit, the ad's frame will navigate to an error page, informing the user that the ad has used too many resources.
Chrome plans to limit the resources that an ad can use before the user interacts with the ad, and when that limit is hit, the ad's frame will redirect to an error page to let the user know that the ad has eaten up too many resources.
Google says that it extensively measured the ads in Chrome, targeting the most "egregious" ads that use more CPU or bandwidth than 99.9 percent of all detected ads for that resource.
Chrome will have thresholds that allow for 4MB of network data or 15 seconds of CPU usage in any 30 second period, or 60 seconds of total CPU usage before an ad is blocked. Just 0.3 percent of ads exceed this threshold, but today, account for 27 percent of network data used by ads and 28 percent of all ad CPU usage.
Google will experiment with the changes for the next several months with the intention of releasing the feature on Chrome stable towards the end of August.
Popular Stories
In addition to updating many of its existing products, Apple is expected to unveil five all-new products this year, including a smart home hub, a Face ID doorbell, a MacBook with an A18 Pro chip, a foldable iPhone, and augmented reality glasses.
Below, we have recapped rumored features for each product.
Smart Home Hub
Apple home hub (concept)
Apple's long-rumored smart home hub should...
Apple is planning to debut a high-end secondary version of AirPods Pro 3 this year, sitting in the lineup alongside the current model, reports suggest.
Back in September 2025, supply chain analyst Ming-Chi Kuo reported that Apple is planning to introduce a successor to the AirPods Pro 3 in 2026. This would be somewhat unusual since Apple normally waits around three years to make major...
Apple is working on a small, wearable AI pin equipped with multiple cameras, a speaker, and microphones, reports The Information. If it actually launches, the AI pin will likely run the new Siri chatbot that Apple plans to unveil in iOS 27.
The pin is said to be similar in size to an AirTag, with a thin, flat, circular disc shape. It has an aluminum and glass shell, and two cameras at the...
Over the last few months, rumors around the iPhone 18 Pro's front-panel design have been conflicted, with some supply-chain leaks pointing to under-display Face ID, reports suggesting a top-left hole-punch camera, and debate over whether the familiar Dynamic Island will shrink, shift, or disappear entirely.
Today, Weibo-based leaker Instant Digital shared new details that appear to clarify the ...
The Apple supplier subject to a major cyberattack last month was China's Luxshare, it has now emerged. More than 1TB of confidential Apple information was reportedly stolen.
It was reported in December that one of Apple's assemblers suffered a significant cyberattack that may have compromised sensitive production-line information and manufacturing data linked to Apple. The specific company...
