Apple Acquires Virtual Reality Company NextVR

Apple has acquired California-based virtual reality company NextVR, Apple confirmed to Bloomberg today.

nextvracquisition
New's of Apple's planned NEXTVR acquisition first surfaced in April, but it appears the purchase wasn't completed until recently. Apple reportedly spent around $100 million to purchase the company.

The NextVR website has disappeared, and there is a message that says the company is "heading in a new direction." Apple gave Bloomberg its standard acquisition statement: "Apple buys smaller technology companies from time to time and we generally do not discuss our purpose or plans."

NextVR melds virtual reality with sports, music, and entertainment, providing VR experiences for watching live events on VR headsets from PlayStation, HTC, Oculus, Google, Microsoft, and other manufacturers.

nbainvrnextvr
Prior to its acquisition by Apple, NextVR had established partnerships with the NBA, Wimbledon, Fox Sports, the WWE and more, plus it holds more than 40 patents that could be of interest to Apple.

Apple has been working on multiple augmented, virtual, and mixed reality headsets over the course of the last several years. Just today, Apple analyst Ming-Chi Kuo said that Apple's augmented reality Smart Glasses that are in the works could launch in 2022.

Along with the smart glasses, there have also been rumors indicating Apple is working on some kind of virtual reality headset that would feature an 8K display for each eye and that would be untethered from a smartphone or computer.

Related Roundup: Apple Glasses

Top Rated Comments

gamesandtheory Avatar
16 months ago
The next major leap forward in consumer VR has got to be a headset that isn’t a heavy object pressing firmly against your face. Hoping a lightweight “smart glasses” form factor can deliver immersive VR in addition to AR, with minimal skin contact.
Score: 5 Votes (Like | Disagree)
DevNull0 Avatar
16 months ago

There is a HUGE Disconnect here !

Either they have something, & thus would have a value far north of $1B USD, OR they don't have much, & that's where the $100M USD comes in !
I've been following NextVR for a while. The promise sounds fantastic, but the implementation has been horrible. They don't explain what their service is, and they don't tell you what their content is or how you can access it. You could download a mostly-broken app and have a frustrating experience that leaves you still not knowing what they're trying to offer.

Basically it was a great idea run by people with no idea what they were doing and no understanding of technology, and because of that no customers and revenue, so all they had was a massive burn rate.

That's why it sounds like a $Billion idea and the price is so slow. It could easily be a multi-billion dollar product for Apple if they take it and do anything decent with the tech.
Score: 3 Votes (Like | Disagree)
Cosmosent Avatar
16 months ago

Apple reportedly spent around $100 million to purchase the company.

Prior to its acquisition by Apple, NextVR had established partnerships with the NBA, Wimbledon, Fox Sports, the WWE and more, plus it holds more than 40 patents that could be of interest to Apple.
There is a HUGE Disconnect here !

Either they have something, & thus would have a value far north of $1B USD, OR they don't have much, & that's where the $100M USD comes in !

Another possibility, a VC fire sale !
Score: 2 Votes (Like | Disagree)
MacsRgr8 Avatar
16 months ago
That's cool.
I had the impression AR had the focus, not so much VR.
Score: 2 Votes (Like | Disagree)
Secondempire Avatar
16 months ago
Well this was a logical next step for Apple
Score: 2 Votes (Like | Disagree)
Attirex Avatar
16 months ago
IBF comments about how bc of pandemic, cancelling of large entertainment events (maybe forever?j), and stay-at-home orders, this is a "smart buy."
Score: 2 Votes (Like | Disagree)

Top Stories

AirPods Pro Beta Firmware

AirPods Pro Beta Firmware Now Available

Wednesday July 21, 2021 6:50 am PDT by
Upcoming AirPods Pro firmware updates are now available to Apple Developer Program members as beta versions. AirPods Pro firmware beta one features FaceTime Spatial Audio and Ambient Noise Reduction. Custom Transparency mode, including Conversation Boost, was initially expected to be included in the beta but appears to have been delayed for a later version. Apple made the announcement...
maxresdefault

Apple Music to Livestream Premiere of Kanye West's New Album 'Donda' on Thursday

Wednesday July 21, 2021 1:49 am PDT by
Apple Music on Thursday will host a global livestream for the premiere of Kanye West's tenth studio album, titled "Donda." The sold-out event will take place at the Mercedes-Benz Stadium in Atlanta, Georgia, and Apple Music's livestream will start at 8:00 p.m. Eastern Time. The livestream was revealed in a Beats Studio Buds ad that aired during the NBA Finals. The ad features U.S. track...
General Apps Messages

All Three Major U.S. Carriers and Google Adopt Rich Communication Services, But No Sign of Apple Interest

Tuesday July 20, 2021 1:15 pm PDT by
For the last several years, Google has been pushing a new communications protocol called Rich Communication Services, or RCS. RCS is designed to replace SMS, the current text message standard, and it offers support for higher resolution photos and videos, audio messages, bigger file sizes, better encryption, improved group chat, and more. Verizon today announced that it is planning to adopt...
ios wifi settings

Apple Confirms iOS 14.7 Fixes WiFi Bug and Many Other Vulnerabilities

Wednesday July 21, 2021 11:38 am PDT by
Following the release of iPadOS 14.7 this morning, Apple has shared details on the security updates that are included in iOS 14.7, iPadOS 14.7, macOS Big Sur 11.5, watchOS 7.6, and tvOS 14.7, all of which came out this week. Notably, Apple's documentation confirms that the iOS 14.7 and iPadOS 14.7 updates address a WiFi-related vulnerability that could impact iOS devices when joining a...
macOS Malware Feature

Common Windows Malware Can Now Infect Macs

Wednesday July 21, 2021 8:13 am PDT by
A common form of malware on Windows systems has been modified into a new strain called "XLoader" that can also target macOS (via Bleeping Computer). Derived from the Formbook info-stealer for Windows, XLoader is a form of cross-platform malware advertised as a botnet with no dependencies. It is used to steal login credentials, capture screenshots, log keystrokes, and execute malicious files. ...
macOS Big Sur Feature Orange

Apple Releases macOS Big Sur 11.5 With Podcast App Updates and Bug Fixes

Wednesday July 21, 2021 10:15 am PDT by
Apple today released macOS Big Sur 11.5, the fifth major update to the macOS Big Sur operating system that launched in November 2020. macOS Big Sur 11.5 comes two months after the release of macOS Big Sur 11.4. The new ‌‌‌‌‌macOS Big Sur‌‌‌‌ 11.5 update can be downloaded for free on all eligible Macs using the Software Update section of System Preferences. macOS Big Sur...
idos 2 app ios

Apple to Pull 'iDOS 2' DOS Emulator From App Store

Thursday July 22, 2021 3:22 pm PDT by
iDOS 2, an app designed to allow users to play classic DOS games, will soon be pulled from the App Store, the app's creator said today. According to iDOS developer Chaoji Li, he tried to submit an iDOS update with bug fixes to the App Store, but was told that the update was rejected because it violated the 2.5.2 App Store guideline that says apps cannot install or launch executable code.Durin...
airpods 3 gizmochina Feature

AirPods 3 Rumored to Launch Alongside iPhone 13 at Expected September Event

Friday July 23, 2021 12:54 am PDT by
The third-generation AirPods will likely launch at the same event revealing Apple's upcoming iPhone 13 lineup, according to a report from DigiTimes, which makes the claim citing sources familiar with the matter. The report as a whole echoes previous reporting that production of the third-generation AirPods will kickstart in August, meaning a launch shortly after can be easily expected. DigiTi...
iPad mini pro feature

Next-Generation iPad Mini Will Reportedly Feature a Mini-LED Display

Thursday July 22, 2021 9:03 am PDT by
Apple is widely rumored to be planning a new iPad mini with a significant redesign, including a larger 8.5-inch to 9-inch display with slimmer bezels, a Touch ID power button instead of a home button, a USB-C port instead of a Lightning connector, and more. According to a paywalled preview of a DigiTimes report today, the sixth-generation iPad mini will also feature a mini-LED display:BLU...
airpods 3 gizmochina Feature teal

AirPods 3 Mass Production Said to Kick Off in August

Tuesday July 20, 2021 8:40 pm PDT by
Mass production of the third-generation AirPods will kick off in August, according to a new report from Nikkei Asia. They will reportedly join a number of other products such as the iPhone 13 lineup and redesigned MacBook Pro models as launches coming before the end of the year. Renderings of rumored third-generation AirPods design Rumored launch dates for the third-generation AirPods have...